This summer, Asia’s first-ever Hennessy Mart transformed Central Market into a celebration of V.S.O.P cognac.

In collaboration with renowned bar Draft Land HK, Hennessy is serving up four exclusive cocktails at a vibrant pop-up bar, open from June 27 to July 4, 2025.

The bar is set amidst a vibrant display of colorful faux fruits — each featured in the handcrafted cocktails. Served straight from Draft Land HK’s signature tap system, every cocktail is priced at HK$98, with a special offer of two for just HK$160.

To beat the heat, we started with the Hennessy Ginger, a lively and refreshing drink that combines ginger tea with lemon and allspice. We also opted for the Hennessy Oolong — which embraced the roasted aroma of oolong tea, well-balanced with notes of osmanthus and smoked plum.

For something a bit sweeter, the Hennessy Pineapple cocktail was a flavorful blend of V.O.S.P cognac and pineapple, complemented by Hōjicha tea and creamy vanilla.

Meanwhile, Hennessy Yuzu shook things up with a vibrant fusion — tangy yuzu dancing with the soft, grainy elegance of makgeolli wine and barley, lifted by a whisper of hibiscus blossom.

The Hennessy Mart is a sun-drenched playground bursting with personality, decorated with cheerful striped lounge chairs, vibrant Hennessy-red umbrellas, and a quirky basketball hoop inviting guests to shoot hoops with fake oranges.

Shelves overflow with a lush array of fruits, fragrant herbs, and fizzy sodas, setting the scene for an immersive cocktail experience.

Behind the bar, expert mixologists from Draft Land HK work their magic, showcasing Hennessy V.S.O.P in a bold new light — from zingy, citrus-charged mixes to richly spiced, modern concoctions.

Aside from drinks, Hennessy prepared an exclusive Hennessy x NBA collectible series for purchase, sure to delight fashion buffs and cognac aficionados.

Highlights include limited-edition bottles and a Gashapon Machine where guests can win mysterious basketball-themed gifts such as Hennessy V.S.O.P bottles, Hennessy x Daömey, and Hennessy x Mitchell & Ness exclusive streetwear, available only with bottle purchases.

On July 4, from 6 PM to 9 PM, expect to be transported to retro Hong Kong, with Cantopop disco DJ duo BEAT FRIDAY taking center stage to mix a vibrant range of Y2K songs.

If you missed the Hennessy Mart, don’t worry! You can still catch their promotions in partnering restaurants and bars from early July, and the chance to win Hennessy-branded prizes by making purchases at Hennessy Mart Partnering Restaurants and Bars, such as Atmosphere, Backdoor, and Draft Land HK and Kinsman, to name a few.

Promotions are dependent on the outlet, so be sure to check out the individual restaurants and bars to find out more. For more information, visit Hennessy on their website and Facebook.

Location: GF, Central Market, Wyndham Street, Central

Opening Hours: Daily from 1 PM to 10 PM. Bar opens daily from 5 PM to 10 PM