Hong Kong’s frozen dessert scene just got a new addition from Spain, as MYKA Greek Frozen Yogurt has officially landed in Central, marking both its Hong Kong debut and its first opening in Asia.
Founded in 2023 by French-Mexican chef Natalia Morales and entrepreneur Javier Ezquerro, the fast-growing Madrid-born brand has expanded across 17 countries with 290 signed franchises in cities including New York, Paris, London, Miami, and Mexico City. Now, it's bringing its signature take on frozen yogurt to Wellington Street.
What sets MYKA apart is its ingredient-first approach. Instead of relying on industrial powdered mixes, its frozen yogurt is made with authentic Greek yogurt and goat’s milk kefir, using live cultures and strained yogurt to achieve a rich, creamy texture. The Hong Kong flagship follows the same standards as its international stores, sourcing premium ingredients such as Sicilian pistachios, Madagascar vanilla, orange blossom honey, and high-quality cocoa.
The new Central location also houses an in-house production kitchen, where both the frozen yogurt and toppings are prepared fresh daily. Alongside the Original Greek Frozen Yogurt, customers can expect rotating seasonal flavors and a lineup of house-made toppings including fleur de sel chocolate crumble, reduced-sugar baklava, praliné crunch, and artisanal fruit compotes.
With its combination of authentic Greek yogurt, house-made toppings, and globally sourced ingredients, MYKA is bringing a fresh perspective to Hong Kong’s dessert scene. As the brand likes to put it: “It’s not froyo, it’s MYKA.” For more details and the latest updates, follow their Instagram account.
Location: MYKA Greek Frozen Yogurt, G/F, Shop D, Sun Lee Building, 43 Wellington Street, Central, Hong Kong
