G.O.D. Partners with Artifact Labs to Release HK NFT Project
Hong Kong/ Digital/ Metaverse

G.O.D. Clothing Brand Partnering with Artifact Labs to Release NFTs, Merch

In partnership with:

G O D Clothing Brand Partnering with Artifact Labs to Release NF Ts Merch

Independent web3 and NFT company Artifact Labs has joined forces with culturally inspired Hong Kong-based brand, Goods of Desire (G.O.D.), to introduce an NFT project and community called "請: The Invitation."

Set to debut in 2023, the project will serve as a mission to rediscover Hong Kong's history through exclusive reality-bending events that showcase the city's unique characters, stories, and memories.

Genesis collectors will be invited to immersive experiences that feature Hong Kong's rich cultural and historical heritage and get a chance to win exclusive prizes, merchandise, and access to Discord channels.

G.O.D. founder Douglas Young, along with Artifact Labs, will carefully curate each chapter of The Invitation to bridge the past with the present and the physical world with the digital world. The partnership enhances Artifact Labs' mission to "Preserve and Connect History" and allows custodians of historical records to extract the most significant value from their assets.

"This is a great opportunity to preserve Hong Kong culture in an innovative manner. The Metaverse gives us a boundless platform to further promote and shape future experiences with these cultural heritage assets. We are confident that Artifact Labs is the ideal partner to help make this happen,” Douglas Young said.

Founded in 1996, G.O.D. has grown from a small boutique in Ap Lei Chau to an iconic international heritage design and lifestyle brand that presents Hong Kong's unique history and culture to the world by producing premium products with a distinct look and feel.

The partnership's significance is expressed in the marriage of an innovative technology company with a cultural brand, each poised to extract value by accentuating their unique strengths.

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