Hello Kitty Expands Her Reign Into the Metaverse with MetaGaia Partnership
June 27, 2023
Sanrio Hong Kong and MetaGaia join forces to bring Hello Kitty's magic to the metaverse, offering fans unique experiences for socialisation and exploration with the famed feline.
Teaming up with MetaGaia, Advokate Group's multi-platform metaverse, Sanrio Hong Kong plans to integrate Hello Kitty into a new world of virtual experiences.
This partnership embodies Sanrio's "One World, Connecting Smiles" philosophy, exemplified by the rich world of over 450 cute characters created by the brand - which has brought joy to people of all ages for over six decades.
Hello Kitty fans can now build their own community and interact with their favourite characters in the Hello Kitty Seven Wonders, a digital destination within MetaGaia filled with themed items and activities. In this virtual world, Hello Kitty is the ruler of the Seven Wonders, and fans can explore these magnificent locations with her using the Wonder Pass.
Advokate Group's flagship MetaGaia is the first metaverse to enable consumers to explore with AI-powered companions, play AR games, socialise, shop brands, and buy virtual real estate. Game developers from Final Fantasy, Zynga, Walt Disney, and Ismole ensure a top-notch gaming experience. The addition of Hello Kitty is expected to enhance the experience for MetaGaia's users.
In addition, Sanrio and MetaGaia will host a Hello Kitty Seven Wonders pop-up event at Tung Chung’s Citygate Outlets from July 14 to Aug. 31. This event will feature interactive augmented reality experiences, blending digital metaverse and in-person elements using Hello Kitty characters. The pop-up store will also offer workshops, mini games, souvenirs, gifts, and limited edition merchandise.
When: July 14 to Aug. 31
Where: Citygate Outlets, 20 Tat Tung Road, Tung Chung, Hong Kong
Get the latest curated content with The Beat Asia's newsletters. Sign up now for a weekly dose of the best stories, events, and deals delivered straight to your inbox. Don't miss out! Click here to subscribe.