In a city known for its hustle, Preface is asking Hongkongers to pause, reflect, and take a bold first step into the future. The tech education company has launched “Just Start,” an initiative aimed at getting one million residents to begin their journey intoartificial intelligence (AI) with no jargon, no gatekeeping, but just accessible learning.
At the heart of the campaign is the AI-Q Test, Hong Kong’s first open-access AI self-assessment tool. It’s a five-minute online quiz that gauges your understanding of AI concepts like prompt writing and scenario analysis, then offers personalized learning recommendations. The goal is to turn curiosity into action and make AI literacy commonplace.
It’s worth noting that “Just Start” isn’t just digital. The campaign is backed by more than 30 organizations, including Google, Microsoft, Meta, Samsung, and Standard Chartered. Free public workshops are popping up everywhere from Central Harbourfront to different Preface Coffee & Wine locations, inviting people of all ages to learn in casual, everyday settings.
Preface’s Founder and CEO Tommie Lo describes the initiative as a cultural shift. “AI is fundamentally reshaping the way the world works and the types of talent it values. Learning AI is no longer optional,” he said. “Just Start is about breaking down the barriers to learning, encouraging more people to roll up their sleeves, step into the classroom, and take that first active step into a new era — helping Hong Kong build a culture of proactive, continuous tech learning.”
Preface’s collaborations also lead to perks that make learning feel rewarding. Standard Chartered offers Asia Milesfor every dollar spent on AI courses, while WeLab Bank provides hassle-free installment plans to ease financial barriers. CHARGESPOT helps users locate nearby learning hubs, and the Melo AI-5000 program, run in partnership with Project Melo, will deliver free training to 5,000 secondary school students.
From content creation to career transformation, Preface’s courses cater to both kids and professionals. But the message remains universal: learning AI isn’t about keeping up but showing up.
Take your AI-Q Test now and learn more about the “Just Start” campaign via their website. Follow Preface on Instagram and Facebook for details about their public lectures, exhibition, and program.
