Ralph Lauren Fragrance Store to Open in Hong Kong
by: The Beat Asia
December 18, 2023
Ralph Lauren, the renowned luxury lifestyle brand, is set to make waves in Hong Kong with the opening of its first fragrance store. Located at K11 Musea in Tsim Sha Tsui, this dedicated retail space will showcase the brand's fragrance collections and scented bath and body products, providing an immersive olfactory experience.
Opening its doors on Dec. 22, the Ralph Lauren fragrance store will offer a diverse range of products, from the timeless Polo collection to the sophisticated Ralph's Club line. Notably, visitors can explore the newly launched Polo Earth fragrance, which embodies the brand's unwavering commitment to style, success, and togetherness while embracing an Earth-conscious approach.
Ralph Lauren's expansion in Hong Kong is not new. In 2013, the brand inaugurated its first men's flagship store in Asia at Landmark Prince's in Central, followed by an impressive 20,000 square feet "mansion" store at Lee Garden Two in 2014. The latter showcased an extensive selection of men's and women's fashions, accessories, watches, and jewellery.
While the Causeway Bay store closed in 2016, Ralph Lauren has continued to establish dedicated stores for men's, women's, and children's clothing, including outlet locations in Tung Chung and Ap Lei Chau, catering to a diverse clientele. Let's not forget the regional launch of Ralph's Coffee at Harbour City in 2018, which marked the brand's foray into the coffee scene.
Hong Kong, a vibrant fashion hub, has recently witnessed notable fashion events. Louis Vuitton hosted its first fashion show at the Avenue of Stars, where Pharrell Williams, the menswear creative director, unveiled the Pre-Fall 2024 collection. Additionally, Dior plans to showcase its men's pre-fall collection in Hong Kong next year, marking the brand's return to the SAR since 2014.
Get ready to immerse yourself in the world of Ralph Lauren fragrances as the brand debuts its first fragrance store in Hong Kong. Explore the iconic collections, experience the Earth-conscious Polo Earth line, and indulge in the brand's dedication to style and success.
Location: Ralph Lauren Fragrances, Shop B213, B2, K11 MUSEA, Tsim Sha Tsui, Kowloon
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