Know Your GuideFong 2025: Experience Tsim Sha Tsui Like a Local This July
The Foundation for Shared Impact (FSI) is a Hong Kong-based nonprofit that drives lasting social change by uplifting those who support others. Through cross-sector collaboration, FSI promotes a flexible, inclusive approach to solving systemic issues and fosters leadership rooted in innovation, ethics, and collective action.
One of its flagship initiatives, Project GuideFong, named after the Cantonese word “街坊” (gaai fōng), meaning “neighbor” or “community member," uplifts small businesses run by ethnically diverse entrepreneurs by increasing their visibility and integrating them into Hong Kong’s mainstream economic and cultural landscape.
Following its success from their debut bazaar last year, FSI is launching a "Know Your GuideFong: TST" event on Sunday, July 6, 2025 from 12-7pm at Heath Hong Kong in Tsim Sha Tsui.
Discover Tsim Sha Tsui Like a Local
Get ready to discover Tsim Sha Tsui (TST) like never before at "Know Your GuideFong: TST." The event invites both locals and visitors alike to dive into the neighborhood's cultural roots, connect with Hong Kong's ethnically diverse entrepreneurs, and support the small businesses at the heart of the city.
The event will kick off at Heath Hong Kong, the below ground mall of ChungKing Mansions, which will serve as the Base Camp of the event. Drop by to check in, grab a GuideFong Map, and embark on your Treasure Hunt across Tsim Sha Tsui.
Each stop on the map represents a local business, whether it's a restaurant, tailor, or salon, run by passionate entrepreneurs. Participants can collect stamps by supporting these businesses, and those with more than 10 stamps will be eligible for a special goodie bag (limited to the first 70 participants), a truly fun way to discover some hidden gems in TST!
Walking Tour, Pop-Up Market, & Workshops
Dive deeper and join GuideFong's Walking Tour happening at two separate times at 3pm or 5pm.
The tour offers a guided journey through TST's vibrant streets shops, markets, and a historical religious site that attracts over a million visitors every year, offering a closer look at the people and traditions that make Tsim Sha Tsui so unique.
Secure your slots quickly as each tour is capped at a maximum of 15 pax! You can register for your slot through Eventbrite (see How to RSVP below) or at the Base Camp while you check in on the day.
Back at the Heath, enjoy a lively Pop-Up Market featuring local crafts, fashion, wellness products, home accessories, and of course, small bites and treats from local small businesses across the city. Here is a sneak peek at some of the local businesses that will be participating:
- Kerry’s Collections
- GrabNat
- EMC Hub
- YogabyRicha
- Sababu
- Matbakh
- Shilpa’s Masala Mill
- Shing Fook Jade
- Foodie Explorerz
- Chomade
- The Blomstre
- Yogaholic Studio
- Cesta House of Healing
Unwind and recharge with two special workshops during the day! Join Curiouslyyoga for a Yoga Session from 2pm to 3:30pm or immerse yourself in the beats with Africa Center Hong Kong's Drum Workshop from 4pm to 6:30pm.
Win Amazing Prizes Through Guidefong's Lucky Draw!
For any tickets purchased in advance, you are entitled to enter the event's lucky draw, happening on the day! Stand a chance to win prizes sponsored by GuideFong businesses and sponsors.
Here are the prizes:
- Three unlimited weekly passes for boxing and art classes at the Gowld Art Centre
- Eight sets of face masks and moisturizing lotion soap bars from Kerry's Collections
- A soy candle workshop experience for a group of two with The Blomstre
- Two handmade makeup pouches and a red bean eye pillow from Chomade
- A voucher for an online 21-day self-paced Happiness Habit module that includes introspection, daily activities, meditations, and releases with Cesta House of Healing
Lucky draw announcements and prize giveaways will also be taking place at the Base Camp. Don't worry if you are away or at the Walking Tour, as they will happen at four different times (1pm, 2:30pm, 4pm, and 6:30pm)!
How to RSVP?
The event is open to the public of all ages! If you're looking to show extra love, you may purchase Early Bird Smart Saver (HK$50) and Early Bird Super Saver (HK$100) tickets, which include discount coupons with a maximum value of up to HK$200. FSI is also offering an Early Bird Walking Tour Deal that includes a Walking Tour and discount coupons!
As FSI's official media partner, The Beat Asia is proud to support the organization in amplifying its mission and spotlighting emerging cultural visibility, community stories, and lifestyle events across Hong Kong.
Don't forget! Advance ticket holders all stand a chance to win a prize from the lucky draw!
Follow FSI and GuideFong on Instagram for more details and connect with us at @thebeat.hkg for exclusive updates!
Visit the event link below to RSVP your attendance or purchase your discount coupons!
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