Cognac Maker Hennessy Opens Whimsical Pop-Up at Galaxy Macau
by: The Beat Asia
September 27, 2023
Cognac maker Hennessy will unveil a Hennessy V.S.O.P pop-up at Galaxy Macau from Sept. 28 to Oct. 19, allowing guests to immerse themselves in a whimsical party inspired by the original production of "Enter the Show” by Oscar-winning Italian filmmaker, Paolo Sorrentino.
Located at Galaxy Macau, the Hennessy V.S.O.P Showtime production will unfold with various vintage theatre billboards placed throughout the hotel. Guests are then welcomed at the reception area by a giant Hennessy V.S.O.P dummy bottle and a bespoke Hennessy V.S.O.P cocktail bottle, setting the stage for a captivating journey into the essence and heritage of the brand.
By scanning the on-site QR code, guests will receive a virtual identity card representing a character from the film and also have the chance to take home a limited bespoke Hennessy V.S.O.P cocktail bottle. The pop-up offers immersive props and photo opportunities, allowing visitors to be in the spotlight.
During the last week of the pop-up, the brand will roll out its collaboration with artist Jackson Wang, featuring Team Wang-themed cocktail bottles and a show-stopping performance.
Lastly, the pop-up will introduce the brand's improved packaging, which aligns with their commitment to environmental sustainability. It includes wooden bottle stoppers, coating-free labels made of recycled paper, and gift boxes crafted from coating-free paper sourced from FSC-certified forests.
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