Game Start! Johnnie Walker Launches Limited Edition Bottle with Squid Game

It’s the green light! Are you ready to play?
Ahead of its most-anticipated second season release on Dec. 26, Netflix’s “Squid Game,” in collaboration with leading Scotch whisky brand Johnnie Walker, is inviting the show’s fans and whisky lovers to “pick your player” with a new limited-edition bottle.

The collaboration features a special edition of Johnnie Walker’s Black Label, adorned with details that honor the hit South Korean TV series. This includes a green-hued 20-degree label with a custom fabric pattern and the iconic Johnnie Walker Striding Man logo donned in an outfit reminiscent of the green distinctive tracksuits that the characters in the show are wearing.
What’s even more interesting is that each bottle is labeled with a number ranging from 001 to 456, which refers to the number of players in the series, along with the show’s logo printed below the bottle’s neck.


Aside from the collaboration bottle, fans are also in for a treat at the Squid Game x Johnnie Walker collab launch event, happening on Dec. 13 and 14 at the Bonifacio Global City. The event will showcase exclusive merchandise that fans can take home, such as hoodies, tote bags, and caps that sport Squid Game-inspired elements.
Speaking about the collaboration, Josh Dean, Vice President of Johnnie Walker at Diageo North America, said in a press release, “This partnership brings together two global icons, the world’s number one Scotch whisky and the worldwide TV phenomenon, both with loyal fanbases, for an unexpected and unique collaboration that enhances the fan experience and allows them to get close to the action.”
Meanwhile, Magno Herran, Vice President of Global Brand & Partner Marketing at Netflix, shared, "Squid Game fans are highly anticipating the show’s return. To give them something really special and unexpected, in collaboration with Johnnie Walker, we dressed the iconic Striding Man in the show’s classic green tracksuit. Through our partnership, we’ve taken the series from the screen to the shelf, to the streets, even surprising fans in Times Square with an opportunity to play a game featured on Squid Game.”
The Squid Game x Johnnie Walker limited-edition bottle is now available through Shopee, Lazada, and in leading supermarkets nationwide. For more information, follow Johnnie Walker on social media.
Important note: Drink responsibly!
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