New Toblerone Truffles Make a Bold Statement at Philippine Fashion Week
Toblerone, the brand known for its iconic triangular chocolate, is stepping into a new era of indulgence with the Philippine launch of the Toblerone Truffles. Marking the brand’s first innovation beyond the iconic triangle, these new truffles signal a bold, new evolution: smoother, sleeker, and designed for modern luxury.
Made with Toblerone’s signature honey and almond nougat, each truffle blends a smooth milk chocolate center with a silky shell. This new creation made its grand debut through a striking collaboration with Philippine Fashion Week 2025.
“We’re excited to bring Toblerone Truffles to the Philippines, introducing a new level of chocolate indulgence,” said Adrian Manlapig, Marketing Head of Mondeléz International Philippines. “This milestone marks Toblerone’s first innovation to launch in a domestic market in Asia.”
A Diamond Beyond the Triangle
This partnership perfectly embodies Toblerone’s “Never Square” philosophy, celebrating individuality, creativity, and the courage to defy convention. Designed for those who indulge in chocolate as a moment of self-expression, each diamond-shaped piece offers a taste and texture experience that redefines chocolate pleasure.
More than a sweet treat, the Toblerone Truffles is the brand’s “couture” edition, crafted for those who dare to be “Never Square.”
“Never Square is about challenging conventions and celebrating one’s true, unique self,” says Crystal Muriel Balili-Lanot, Senior Category Marketing Manager for Snacks at Mondeléz International Philippines. “It’s a mindset of daring to be different, and the Toblerone Truffles, with their unconventional diamond shape, perfectly capture that belief. Life is too rich and varied to be contained in a square box.”
“We saw no other perfect partner than Philippine Fashion Week for this debut,” said Ana Alfonso, Marketing Manager for Toblerone at Mondeléz International Philippines. “They also promote bold styles and showcase their creativity and authenticity on the runway.”
Chocolate and Couture on the Runway
Fashion and chocolate share the same heart: both are crafted to delight, provoke, and express. That synergy came alive during the Philippine Fashion Week’s “Diamond Heist” show on Oct. 15, 2025, at the Ayala Museum, where guests arrived in their boldest “Never Square” looks.
Inside, a “vault” experience invited attendees to try the precious Toblerone Truffles before an exclusive runway show spotlighting three Filipinodesigners who took inspiration from the Toblerone Truffles and the “Never Square” philosophy.
Jaggy Glarino fused tailoring and drapery in his collection, exploring architectural elements with earthy and copper tones. The results were sculptural yet dynamic pieces, with the pièce de resistance being a spiral-pattern dress with a deconstructed vest.
Jaggy described his collections as “over the top,” which he perfectly captured for his five-piece collection for Toblerone. The palette he chose for this collection is almost like an antithesis to glam and luxury, too. He shared, “There’s beauty in imperfection, and it’s the contrast I wanted to build with how perfectly delicious, velvety, and buttery the chocolate is.”
Ram Silva explored the silent power and mystery of femininity through intricate embellishments and restrained elegance with a palette of deep plum and maroon. His standout piece was his take on the surprise and drama inside every Toblerone Truffle.
For Jerome Salaya Ang, “Never Square” was an embrace of a state of transformation, captured perfectly with his designs that flowed along the natural curves of the body with sculpted organza and leather ensembles. His hero piece was a diamond-cut pattered cocoon top and pants that echoed the boldness of this new sweet treat.
His take on Toblerone’s “Never Square” philosophy is more limitless and boundless, inspired by the shape of melted chocolate that can be molded into something different.
Each collection echoed the daring spirit of the Toblerone Truffles, with the models wearing custom accessories that featured the truffles themselves — a clear statement that this new diamond-shaped indulgence is unapologetically “Never Square.”
Unwrap a Diamond of Your Own
With the launch of Toblerone Truffles, the iconic chocolate brand proves that chocolate, much like fashion, is an ever-evolving platform for creativity and self-expression. And remember, true indulgence isn’t just tasted — it’s experienced, one diamond bite at a time.
Toblerone Truffles are now available in leading supermarkets nationwide and on Lazada, Shopee, and TikTok Shop.
Follow Toblerone Philippines on Instagram, and Philippine Fashion Week on Facebook and Instagram.
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