Looks like more KKV stores will be opening in more locations soon!
Chinese lifestyle brand KKV is planning to open 200 stores in the Philippines within the next three years. This follows the brand’s recent openings in SM Southmall, SM North EDSA, Gateway Mall, and Southwoods Mall Laguna, which have all been met with raving reviews by patrons and guests online.
KKV is owned by KK Group, a multinational retail company whose portfolio includes The Colorist, a beauty concept store, and X11, a trendy toy brand. Known for their campaign, “Great Life Without Boundaries,” KKV offers over 20,000 products across eight categories, which include trendy toy concepts, home goods, daily essentials, cosmetics and beauty products, stationery, and more.
Since its arrival in the Philippines in 2024, KK Group has established a partnership with retail giant SM Group. With KKV’s young, diverse, and high-value brand positioning aligning with the needs of the Filipino Gen Z consumer group, KK Group is looking to introduce its two other brands, The Colorist and X11, to the Philippines.
A Trending Brand for Gen Z
KKV has become a trending brand among Gen Z consumers in the Philippines, with its stores known for their visually striking interior, and viral videos on TikTok and Instagram. During the opening of the brand’s first branch at the SM Mall of Asia (MOA), KKV generated over 20 million social media views.
The most popular categories under KKV were beauty, snacks, and trendy accessories.
Follow KKV Philippines on Facebook and KKV Global on Instagram for more updates!
