7 Local Brands That Will Allow You to Wear Singapore on Your Sleeve

The presence of fashion trickles down. It’s been that way for as long as style, or the promulgation of it, has existed. Singapore, being a premier destination for haute couture houses (Louis Vuitton, Ermenegildo Zegna, etc.) and contemporary brands (Rhude, Ader Error, Off-White, etc.) is exposed to garment art, and that’s bound to inspire local talents to create their own.

Their creativity is an elixir to the fast fashion goods that one just can’t escape from these days. And now that everyone seems to dress the same way, and even use the same items, it’s time to break away and have some pieces in your rotation to make your fits unique. Not to mention that you’re representing Singapore’s creatives by wearing the pride of the Lion City’s style industry on your sleeve.

These seven brands are what you need to look at for fresh pieces that will update your fashion game, and help you support the local scene.

See You at One

See You at One takes silhouettes like how people take their bills: very seriously. From outerwear to bottoms, it’s evident that the brand doesn’t experiment on what works. Instead, they put their own spin on known classics. Their collection won’t rival certain international entities, but you won’t find many like their Duotone Zipper Jacket or their cream 3P Terry Tee.

Contact details: [email protected]

Dead Inside

Edgy aesthetic is a distillation of the Dead Inside approach. They often look at “underground music and subculture art and graphics” for their creative muses, and if their online store is any indication, people like what they create. You have to watch out when they release their capsule collections and be quick with your fingers when picking out those check out-worthy items.

Contact details: [email protected]

PLAYHOOD

Heavy on the ‘90s and femme aesthetic, one could imagine that “God is a woman” is a theme on loop on PLAYHOOD. Their lates “Koko” collection is flower-ful, so to say. They also strive to be inclusive of all body types and styles. The Koko Baby Tee is giving No Doubt-era Gwen Stefani, but there’s no doubt that you can pair this and any other PLAYHOOD items with other contemporary pieces.

Contact details: [email protected]

Beyond the Vines

Think Carhartt but family friendly, that’s the vibe of Beyond the Vines. The function screams from the get-go but they incorporate soft palettes in their pieces that allow them to lure in a wider market. Rebecca Ting has really steered Beyond the Vines in their own unique fashion space, whether we’re talking in Singapore, Southeast Asia or internationally.

Contact details: [email protected] / +65 8112 0332

FENVERLEN®

FENVERLEN® is a straight-up Singaporean streetwear brand. There’s a touch of Demna Gvasalia, Fear of God’s Jerry Lorenzo and Virgil Abloh-era Off-White in their items. You can create a fully new look within a few hours of browsing their collection. These fits are made for the streets.

Contact details: [email protected]

Off Duty Label

Buying at Off Duty Label guarantees you one thing: your dress or trousers will find no twin in most people’s closets. The brand has made-to-offer pieces that deserve a special occasion. Other than that, all Off Duty Label’s pieces are rotation upgrades. It’s Harlan+Holden, but with a very personal touch. This is as close as you can get without breaking the bank.

Contact details: [email protected]

Amos Ananda

We won’t be coy. If South Korea has Ader Error, Singapore has Amos Ananda. The goals on sight are on that level. The designer and founder of the brand has haute ambitions, and his pieces all show that. You can wear Amos’ creations in Milan, Paris, and Tokyo, and you’ll get curious looks about your fit.

Contact details: [email protected]