Five Key Pieces of Advice for Aspiring Entrepreneurs
Payoneer and Bridge for Billions celebrated the culmination of its first Incubation Program for Filipino entrepreneurs last Oct. 15 at the Grand Pavilion, Grand Hyatt, BGC Taguig, showcasing an outstanding set of entrepreneurs ready to take on the global marketplace.
The “Accelerate Your Growth: Entrepreneurship Program Closing Event” featured a fascinating three-way pitch competition among the program’s finalists and an enlightening panel discussion about global entrepreneurship trends and insights into the market.
Think you’ve got what it takes to be an entrepreneur? Or perhaps you’re a start-up looking to scale your business?
The Beat Asia sat down in a panel discussion with some of the country’s most successful business founders and entrepreneurship mentors and if you’re looking to grow as a business owner and achieve success, here are some helpful pieces of advice from the experts.
1. Build Your A-Team
There’s an African proverb that says, “It takes a village to raise a child.” The same applies to building a business because, in many ways, a business is an idea you conceive and is something you build and grow through the years.
No man is an island and you’ll find out soon enough that it takes a whole village to be able to run and maintain it. As humans, we aren’t perfect and we can’t handle everything all at once even though businesses require full-time, 24/7 work. It’s impossible to cover every aspect of it alone, so you should have people around you that you can trust to bolster your success.
“If you’re a solo founder, find a co-founder. You need someone who is going to be your ride-or-die,” advised Eileen Borromeo, Co-founder of Life Petto and Podcast Network Asia. “This person will know more things than your spouse, boyfriend or girlfriend will ever do, and sometimes you feel like you’re married to each other because you just go through so much! *laughs* Find someone who will be your karamay (someone who will be on your side) with everything because this is a hard business to be in.”
2. Become Your Best Advocate
Starting a business is more than just having a good idea, but also about being able to execute it well. And a huge part of this is representation.
Budding entrepreneurs would join training programs where they are given the chance to pitch their ideas to secure funding for their businesses. Bridge for Billions, for example, is a four-month incubation program for entrepreneurs powered by a global payments platform for businesses, Payoneer. This program offers entrepreneurs an innovative pedagogy that helps them access mentorship, challenge their assumptions, secure funding, and find answers to some of their burning questions about the market. Programs like this encourage entrepreneurs to have a clear vision of what they want to achieve and train them to better represent their businesses to potential partners and clients with more articulate business plans.
During the event, three SME (Small and Midsize Enterprise) founders pitched their businesses, and it was evident how the program changed their perspectives and ultimately made their business models more focused, which caused a positive change in their client count.
The champion of the entrepreneurship program went to Hey StorySeller Studios, a business that offers data audit and data analytics among some of its services. When asked how their business model improved after the incubation period, they told us about how they had to build demand and provide education for their customers as data analytics wasn’t as well-known in the Philippines and how the program helped them in this aspect.
“One of the first things that our mentor did was to change our business plan and ask us to create something more tangible,” said StorySeller founder, Anna Violeta. “So instead of coming up with data analytics where we do more experiments, we actually started offering data visualization to make it easier for our clients to understand what we do.”
During the panel, Denise Dalusong, Inclusion Head of Villgro Philippines also advised entrepreneurs to become the biggest advocates for their respective businesses.
“Every room or space you take on, you have to remember that you are your biggest ambassador. You’re the one speaking on behalf of your business. Everybody you meet, every opportunity made available to you, you have to think about it in terms of how you can utilize your vision to really scale your business.”
3. Know Your “North Star”
They say that if you love what you do, you don’t have to work a day in your life. This might not be completely true for entrepreneurs as building a business requires one’s blood sweat and tears but it does apply in the sense that you need to have a clear vision of your business’ purpose in order to succeed.
“Know your ‘Why.’ Be passionate about the problem you’re trying to solve because when things get tough and you’re wondering ‘Why am I doing this again?’ then you can go back to your north star,” explained Love Gregorie Perez, Director at Xchange. “Also, being passionate allows you to pivot and to expand your aperture to say, ‘Maybe this is not the solution and I need to find a different way to do it.’”
Love also added that everything takes time and to not be blinded by the success of others. “Remember that all the overnight successes that you see are actually ten years minimum in the making. So, keep avid, be passionate!”
Additionally, Erwin Lizarondo of Impact Investment, who also served as one of the mentors of the finalists, emphasized the importance of having a vision. “You have to be intentional in what you want out of your business and how you’re going to grow it, what you need to grow, and what kind of support you need.” He also described entrepreneurship to be a “crazy fun journey” and that it’s okay to be crazy about your ideas because those so-called “crazy people” are the ones who truly make a difference.
4. Embrace Emerging Innovations
With emerging innovations like automation and AI (Artificial Intelligence) shaping the global business landscape, many people are trying to figure out how their businesses can leverage these advancements to meet the growing demands of the global market.
Erwin, for one, expressed his love for AI and said it’s something business owners should take advantage of, “I use AI a lot because it makes time of work and creativity easier. There are a lot of AI-enabled apps right now or services that make our lives easier. As entrepreneurs, you want your life to be easier. So don’t be afraid, especially those in the creative industry. I think it’s an opportunity and if used well, it can simplify how we actually do business.”
AI is not the enemy according to Love, explaining that its effects depend on how one uses it, “AI is really a tool. It’s how you use it; how you leverage it, so you can spend time on things that have more value-added for you rather than spending time — hours — figuring these things out. It’s a matter of perspective.”
5. Seize Opportunities for Growth
After hearing the pitches and gaining more insight about the industry from the experienced mentors, we learned that being an entrepreneur is not just about having an end goal for your business but having multiple end goals aligned with your vision so that you can keep your business thriving in the long run. In the end, it’s all about longevity.
Through the journey, it’s important to take advantage of any growth opportunities. For start-ups, specifically, workshops and incubation programs like Bridge for Billions provide early entrepreneurs with a series of mentoring and workshop sessions tailor-made for them. Programs like these also keep participants motivated as they conclude with a pitch competition where prizes such as seed funding, Payoneer services, and access to further mentorship and networking are granted.
Entrepreneurs are galvanized to take on leadership roles through programs like Bridge for Billions as it democratizes access to quality entrepreneurship support and encourages people, regardless of gender, location, or background to become the successful entrepreneurs they aspire to become.
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