Labubu Craze 101: What They Are and Our Must-Have Picks!

Created by Hong Kong-born artist Kasing Lung, Labubu is an elf-like, female character that first captured attention in 2015. Inspired by Nordic mythology, Labubu is part of “The Monsters” series — a lineup that also includes characters like Zimomo, Tycoco, and Spooky.
What makes Labubu different is her playful nature, highlighted by her cheeky grin, pointy ears, and pointed teeth. With her unique look, Labubu has become a beloved figure in the world of designer toys and pop culture.
The Origins and the Trend
Labubu first appeared in Kasing Lung’s “The Monsters” series, which drew on themes of elves, fairies, and folklore creatures.
Plush toys aren’t a new concept, but their popularity has surged, thanks to culture shapers like Blackpink’s Lisa. In April 2024, the “Moonlit Floor” singer shared an Instagram story featuring a Labubu plush, even accessorizing her designer bags with Labubu charms. This move introduced Labubu to a wider audience, instantly connecting with fans of K-Pop, fashion, and collectible toys.
The result? A boom in Labubu’s fan base and a surge in demand for these quirky, expressive figures from POP MART.
Labubu Versions
Labubu has been released in different formats, primarily as plush pendants in two main versions:
Version 1 (V1): Introduced in October 2023, the “Tasty Macarons” series featured Labubu charms with a standing pose. These 8 cm by 17 cm plush toys come with a gold-tone ring clasp, making them perfect for attaching to bags or displaying at home.
The V1 series has several color options, including popular ones like Soymilk and Green Grape, plus the rare and hard-to-find Chestnut Cocoa.
Version 2 (V2): Released in July 2024, the “Have A Seat” series brought Labubu in a seated pose with a softer, furrier texture. These figures measure 15 cm by 8 cm and come with matching color ring clasps.
The V2 series introduced new facial expressions — open eyes, blinking, or closed eyes — adding more variety and excitement for collectors.
The Beat Asia’s Top Labubu Picks
Planning to purchase a Labubu soon? Here are three Labubu versions that we think are worth getting:
Dada

Dada is a pink Labubu that draws attention with her heart-shaped eyes and subtle blush. This version captures a tender and whimsical look that appeals to those who appreciate gentle, charming designs. Dada’s color makes her a sought-after piece among collectors, and it’s easy to see why she holds a special place in our collection.
Tip: Place Dada on a vanity or a pastel-colored shelf to create a calm atmosphere. She pairs beautifully with a light pink or cream handbag, adding a touch of sweetness to your look.
Soymilk

Soymilk is a classic choice, thanks to its off-white color that pairs beautifully with different styles. It fits well into a variety of outfits and matches with different bag colors and patterns. This versatility makes Soymilk an easy addition for anyone looking to bring a bit of fun to their fashion without clashing with their overall look.
Tip: Soymilk looks wonderful on a clean, modern desk or a neutral-toned shelf. When styling, try matching it with a bag in soft earth tones or subtle patterns to keep things effortless yet stylish.
Chestnut Cocoa

Chestnut Cocoa is a rare version that stands apart from the lighter-colored Labubus. Its rich, dark brown hue gives it a unique edge and adds variety to a collection often filled with pastels and softer shades. As a rare piece, Chestnut Cocoa is hard to come by and sought after by those who enjoy the hunt for exclusivity.
Tip: Set it on a wooden desk or next to leather-bound books to bring out its rich colors. For a chic look, pair it with a light-colored bag or a forest green bag.
Don't miss out on new Labubu and POP MART releases! Check out their website and follow them on Instagram.
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