With Love, a curated pop-up retail space at 23 Keong Saik Road, will be closing its doors on May 25, 2025, following eight months of championing women-led brands across Southeast Asia and beyond.
First launched in September 2024, "With Love" was created as acollaborative space to support small businesses in a big way, connecting thoughtful, women-led brands with a community of shopperswho value intentional design and human stories. Since its opening, the pop-up has featured over 30 brands from across Asia Pacific, offering a meaningful retail alternative rooted in community and care.
“With Love started with the belief that we could do more together than alone – that by sharing space, stories, and resources, small brands could grow in a way that’s intentional and sustainable. My hope is that this isn’t just a pop-up, but the beginning of a new kind of retail movement in Southeast Asia and beyond,” said Mary Knickrehm Kumar, Founder of With Love.
“This final month is a celebration of how far we’ve come, and every time in the store represents the dream of a small business owner. As we close this chapter, we’re exploring ways to continue uplifting this community in a more lasting way.”
To celebrate its closing chapter, With Love has welcomed three new brands to its line-up, each reflecting the shared values of intentional craftsmanship, founder-led design, and thoughtful fashion:
- Tiffany Studios(Vietnam): Romantic womenswear handcrafted by expert tailors in Hanoi, rooted in traditional construction and modern elegance.
- Wustler (Malaysia): Luxurious yet approachable sleepwear and loungewear, made with buttery-soft fabrics for elevated everyday comfort.
- Paper Palette(Singapore): Softly tailored, nature-inspired pieces designed for comfort and creativity, inspired by quiet moments and the natural world.
These latest additions join a thoughtfully curated showcase of brands across fashion, accessories, and lifestyle that have helped shape With Love’s ethos of community and collaboration.
They join other brands such as Fondest and Fig & Tonka from Malaysia, KAMI, Pithecanthropus, and Nakedsol fromIndonesia, Cariño and Artisanat Handmade from the Philippines, Annibody, Anaphe, and Parallel 51 from Hong Kong, and Paradigm ShiftLabel and The Individual Society from Singapore.
As more shoppers seek value-driven alternatives to mass retail, With Love has carved out a distinct space – one built on storytelling, connection, and collaboration. By reimagining traditional retail, With Love has created access and opportunities for small brands, while fostering a new kind of community-led shopping experience.
Shoppers are invited to visit, explore the new arrivals, and be a part of With Love’s final chapter of this meaningful pilot – celebrating a new wave of women-led and independent brands from the region.
Also, don't miss out on copping your favorites right before they leave, as With Love is holding a Closing Sale with items going up to 70% off!
For more information, visit With Love’s website and Instagram page!
Location: With Love Pop-Up Store,23 Keong Saik Road, 089130 Singapore
Opening Hours: 11 AM to 10 PM, daily until May 25, 2025
