Porsche fans, a new experience is opening right in the heart of the Jewel Changi Airport.

Porsche Asia Pacific announced that the “Porsche at Jewel” is set to open in the second half of 2025 last Feb. 6, complete with rotating car displays, café treats by Baker & Cook, and Porsche Design and Lifestyle collections to be displayed for tourists and local mallgoers.

This plan strengthens Porsche’s partnership and synergy with Changi Airport group, following its past collaborations like the “Driving Tomorrow” pop up experience in 2021, the Vexx-painted Vision Gran Turismo concept car display at the Jewel Rain Vortex fountain in 2024, and Porsche’s continuing support of the “Changi Millionaire Experiences” promotional campaign.

Porsche aims to take advantage of Singapore’s growing popularity as a global luxury tourism hotspot and hub in the thriving Southeast Asia regions, as well as to create another immersive touchpoint for its customers and fans in Singapore, alongside other recently announced automative retail innovations such as the Porsche Studio Singapore and the Porsche Privilege Programme. 

“We are happy to bring our partnership with Porsche to a new high and elevate the visitor experience at Jewel and Changi Airport. Together, we have delivered many novel pop-up activations here at Jewel over the years; the addition of Porsche’s first permanent point of experience not only injects a new category to Jewel’s retail landscape, but more importantly, further anchors our luxury offerings.

When “Porsche at Jewel” opens later this year, visitors can look forward to a transformed and elevated experience,” said Mr. James Fong, Chief Executive Officer, Jewel Changi Airport Development.

In May 2024, Porsche announced that they are slated to build a Porsche Experience Centre in Singapore by 2027, beside the Changi Exhibition Center. It will be Porsche’s 11th experience center and its first one in Southeast Asia. The experience center is set to feature a 2km handling track, themed exhibitions, and immersive racing simulators.

For more information and updates, keep your eyes peeled and follow Porsche Singapore on their Facebook and Instagram pages.