Step into the new year with timeless sophistication as the jewelry house La Joie launches its debut luxury watch line, the Primus Collection — a dazzling collaboration between co-founder Jean Nasr and Swiss master watchmakers.
True to La Joie’s legacy, each timepiece is adorned with rare gemstones personally sourced by Jean. “For decades, I’ve dedicated my life to uncovering the rarest and most exquisite gemstones. Now, La Joie brings that same spirit of discovery to horology,” he shared.
The Primus Collection offers five uniquely inspired dials, each capturing a distinct moment in time. Mist evokes the calm clarity of early mornings with a soft monochromatic white dial, Twilight captures the mystery of dusk with deep blue tones, Midnight exudes timeless elegance with a bold black dial, Dawn radiates optimism with gentle pink hues, and Dew symbolizes vitality with a refreshing green dial.
For those seeking something truly special, the collection includes two exclusive editions.The Club Edition features a diamond-adorned bezel for an extra touch of brilliance. For something a bit more snazzy, The Limited Edition showcases luxurious crocodile-embossed calf leather straps, perfect for collectors.
Each watch is powered by Swiss automatic movements for precision and reliability, has a 41-hour power reserve, quick-release strap options, and is water resistantup to 50 meters, making these watches as practical as they are beautiful.
Location: 290 Orchard Rd., 03-12 Paragon, Singapore
Opening Hours: 11 AM to 9 PM
For more information, visit their website, or check out their Instagram and Facebook.
