New York-based perfume brand Le Labo has finally made its way to the Land of Smiles, opening its flagship retail store in one of Bangkok’s premiere shopping malls. Fans of the brand don’t need to order from overseas anymore, as they can go straight to the ground floor of Siam Paragon in its Fashion Gallery Zone.
Le Labo, the French word for “the lab,” follows the company’s intention to bring the perfume-making process closer to customers. The flagship has its own fragrance lab, like other stores worldwide, and on-site scent experts who can help customers craft their hand-blended scents.
Each perfume is named after its base ingredient and a number that indicates the total ingredient count, such as Bergamote 22, Rose 31, Santal 33, and The Noir 29. Apart from scents, the brand also offers body lotions, shampoos, conditioners, and candles.
Founded in 2006 by Eddie Roschi and Fabrice Penot, Le Labo is owned by Estée Lauder through an acquisition in 2014. For more information, visit Le Labo’s website.
