Published: April 07, 2026

Thai Influencers to Follow for Fashion Inspiration

by: The Beat Asia

by: The Beat Asia

Published:
April 07, 2026

Not sure which combination looks the best? If you're on the hunt for a spark of inspiration and a nudge to channel your inner fashionista, there's no better way than to follow some of the most fashionable influencers and content creators for stellar style tips. Whether you’re aiming to perfect that ultimate beach look for your upcoming getaway or seeking advice for a casual yet chic outing, these fashion mavens will help you visualize your style potential. So, why not give that follow button a little click?

From Thai actresses and models to content creators, choose the ones whose style strikes a chord with you. Here’s a lineup of Thai fashion influencers you absolutely must follow for your daily dose of style inspiration.

Orm Kornnaphat Sethratanapong

When it comes to the vibrant world of Thai entertainment and the buzz from fashion weeks, Orm reigns supreme with her unique blend of charm and sophisticated flair. An accomplished actress, singer, and model, she also launched her own fashion label, Keep Silent, which is all about the essence of comfort-core fashion. This line features minimalistic streetwear that's perfect for everyday wear, offering a delightful mix of artistic tees, trendy tote bags, and chic caps.

From her stunning debut with Dior's Autumn/Winter 2026-2027 collection at Paris Fashion Week to becoming a member of the prestigious Bvlgari family, Orm has collaborated with luxury fashion houses, drawing attention with her magnetic presence at high-profile events. Yes, you've probably spotted her sporting those bold and stylish sunglasses from Gentle Monster! Whether she's donning sleek ensembles, relaxed hoodies, or elegant gowns, Orm effortlessly embodies a playful sophistication, always giving that main character energy.

Follow her on Instagram at @orm.kornnaphat

Archita Siri

If you're on the hunt for a fashionista who perfectly balances quirkiness and sophistication, look no further than Archita Siri. A true trendsetter, she effortlessly merges elegance with a playful flair. From her beginnings as a beauty blogger on YouTube to launching her own makeup line, Archita has become a go-to source for beauty and fashion inspiration among young millennials.

She's not just about designer purses and the latest collections; she loves to push boundaries and keep her audience entertained with her inventive, easy-to-follow looks. Whether she’s sharing makeup tutorials, fashion reels showcasing her newest hauls, or fun “Get Ready With Me” videos on her other account, @architastyle, Archita always brings something fresh and exciting to the table.

Follow her on Instagram at @architasiri

Davikah Hoorne

Davika Hoorne, a.k.a. Mai, is a celebrated fashion icon in Thailand and on the global stage. Renowned as one of Thailand's foremost style icons, she has captivated a whopping 18 million followers on Instagram, all enamored by her chic and enchanting presence. As an actress, model, designer, and influencer, Davika has truly mastered the art of fashion.

Her signature “It-bag” style playfully melds high-end designer pieces with an effortless street vibe. Her high-fashion looks have made a regular appearance at major fashion weeks, including Milan, New York, and Paris. Beyond her on-screen performances, Davika has walked the runway for renowned brands like Michael Kors and Dolce & Gabbana and has graced the covers of multiple magazines. Her captivating fashion sense on both Instagram and TikTok consistently steals the spotlight.

Follow her on Instagram at @davikah

Amelie Weygandt

Amelie Weygandt, also known as Amy, is a Thai-German beauty and travel blogger who enjoys documenting her fashion and lifestyle content, particularly on her Instagram and TikTok accounts.

Boasting a devoted following of 350K on Instagram, Amy's content serves as a whimsical source of inspiration for Gen Z and millennials alike who love experimenting with bold colors and stylish outfits, often in collaboration with Fashion Nova. Her looks are often themed around travel, as well as romantic and mysterious vibes.

Follow her on Instagram at @ameliewyg

Vatanika Patamasingha Na Ayudhaya

Vatanika Patamasingha Na Ayudhaya is a significant fashion inspiration, renowned for her unique blend of femininity, sharp silhouettes, and business chic looks. As a leading figure in Thai fashion, Vatanika embodies a boss aesthetic marked by her sophisticated and confident style.

As a leading figure in Thai fashion, Vatanika's style exudes confidence and creativity. She is the visionary behind her eponymous womenswear label, Vatanika, celebrated for its tailored and feminine designs. But that’s not all — her creative spirit shines through her other ventures too, including Vatanika Beauty and Vatanika Bride. And for a dose of inspiration, you can catch her on the hit YouTube reality show "This Is Me Vatanika." With her work featured in prestigious fashion magazines like Elle and Vogue, Vatanika truly embodies the essence of modern elegance with a quirky twist.

Follow her on Instagram at @vatanika

Matcha Mosimann

Matcha Mosimann is a Thai fashion influencer who is very active on Instagram, frequently sharing her personal fashion styling and collaborations with luxury brands. She regularly shares her unique personal styling and collaborates with high-end brands, making her a compelling figure in the fashion world. Her fashion videos often revolve around OOTD (Outfit Of The Day), beach fashion, and chic partywear, showcasing her flair for blending fun with elegance.

Known for her collaborations with prestigious brands like Dior Beauty, La Mer, and YSL Beauty, Matcha has also graced the pages of renowned fashion magazines such as Vogue Thailand and Elle Thailand. From bold and classy outfits to minimal, flowy silhouettes, Matcha's wardrobe resembles a fashion lookbook.

Photo from Instagram at @matcha_cha

Dana Slosar

Dana Slosar is a model whose career took a leap when she won Asia’s Next Top Model Cycle 6. Her career has taken off with notable achievements in both ramp walking and acting, and her sense of fashion is always impressive.

From her entertaining travel and skincare videos to being on fashion magazine covers, as well as turning heads on the runways in Milan, Dana's journey in the fashion industry has been a pleasure to observe. Her style ranges from Parisian chic to edgy and unconventional looks, showcasing her versatility. She is an excellent source of inspiration for anyone looking to elevate their own fashion game.

Photo from Instagram at @dsloz

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Bangkok/ Vibe/ Sports

Published: March 26, 2026

Where to Buy Football Merch in Bangkok

by: The Beat Asia

Published:
March 26, 2026

With the annual football cup competition, called the Thai FA Cup, being the talk of the town in Thailand lately, the football fever in Bangkok is undeniably at an all-time high, too. As Thailand welcomes the FIFA World Cup 2026, with the iconic trophy arriving in the country earlier this year, the FIFA World Cup hype is felt across the country. And with that comes high demand for football merch, as fans flock to support their favorite teams.

Good thing, the city is not only a treasure trove for tourists and shopaholics, but also one that caters to football fans, especially those seeking official football jerseys and other sports merchandise stores that offer authentic, collectible pieces.

Whether you’re just a casual fan supporting a local club or a devoted one hunting for authentic football gear, Bangkok is a perfect place to be. From well-known sports retailers to bustling markets, here are some of the best spots selling football merch to check out.

KAKA Sport

Football tees — Photo from Website/KAKA Sport

KAKA Sport, open since 2008, is a popular stop among football fans, known for its wide selection of premium replicas of football kits, shirts, and other team kits. It is also well known for its budget-friendly football goods, making it a perfect store for fans who don’t want to break the bank.

You may also shop by league, whether you’re a LaLiga fan, a Serie A supporter, and more. There are also retro collections and mini football kits for kids, making the store all the more accessible for every type of fan. You may visit KAKA Sport’s official website for updates, new releases, and other information.

Location: 931 Soi Chulalongkorn 10, Wang Mai, Pathum Wan, Bangkok 10330

Ari Football Concept Store

Ari Football Concept Store is a go-to destination for fans looking for officially licensed merchandise. A well-known football store across Thailand, the store boasts a number of branches, including one in Siam Square, One Bangkok, Central Westgate, The Crystal, The Mall Lifestyle Bangkapi, and Nakhon Pathom, as well as provincial branches in Korat, Khon Kaen, Udon Thani, and Chiang Mai, among others.

Offering premium collections of boots, training gear, football jerseys, and more, Ari Football Concept Store is truly a place to go for everyone from casual fans hunting for stylish fan gear to even players seeking professional-quality football equipment. You may visit Ari Football Concept Store's official website for more details about their products, new releases, collaborations, and store locations.

Flagship Store Location: Siam Square Soi 6, Pathum Wan, Bangkok 10330

Sportsworld Thailand

Sportsworld Thailand is a popular choice for football fans seeking both official merchandise and fan gear. With multiple branches across the country — including in Krabi, Nakhon Si Thammarat, Chonburi, Nakhon Ratchasima, Chiang Mai, and Lamphun — the store stocks football jerseys, boots, training equipment, and other sports apparel from top international clubs and brands. In Bangkok, you can find their branch at Fashion Island.

Whether you’re after the newest kits, retro styles, or accessories, Sportsworld Thailand offers a convenient one-stop shopping experience for casual fans and dedicated collectors alike. More details about Sportsworld Thailand can be found on their official website.

Location: Ram Inthra Rd, Khan Na Yao, Bangkok 10230

Warrix

Warrix is known not only as a store renowned for premium football merchandise, but also as the official kit supplier for the Thai national football team. Whether you’re supporting the Thai national team during the Thai FA Cup or simply collecting quality football gear, Warrix provides products that are both stylish and high-quality.

From the newest Thai national team kits to stylish fan gear, Warrix offers something for every football supporter. For store information, products, and more, visit Warrix’s official website.

Location: 849/6-8 Stadium One, Rama VI Road, Wangmai, Pathumwan, Bangkok

Supersports Thailand

Supersports Thailand is a one-stop shop for consumers looking for trusted, licensed products. Complete from Nike and Puma to FILA and Reebok, the store is a trusted retailer, offering a wide range of quality sports gear for all ages. And it’s also known for its football merchandise, ranging from shoes, club and national kits, shin guards, and even football team souvenirs.

Supersports Thailand is located across different parts of Bangkok, including in Chidlom, Central Chidlom, Central World, Central Ladprao, Central Bangna, Central Pinklao, Central Rama II, Central Rama III, Central Plaza Grand Rama, Silom Complex, Central Ramindra, and Central Festival Eastville, among others. For store location details, products, and more, you may visit Supersports Thailand’s official website.

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Bangkok/ Fashionista/ Style

Published: February 27, 2026

PIPATCHARA Founder on Fashion for Community and Sustainability

by: The Beat Asia

Published:
February 27, 2026

“At PIPATCHARA, we call ourselves ‘fashion for community.’”

Transforming waste into craft is truly an art in itself. As we appreciate these remarkable creations, we must acknowledge the artisans behind them — PIPATCHARA.

Founded in 2018 by Bangkok-based sisters Pipatchara “Petch” and Jittrinee “Tubtim” Kaeojinda, this innovative fashion label has redefined style through a unique commitment to sustainability. The brand quickly garnered attention in the Thai fashion industry, making a significant impact with the launch of its inaugural collection.

Starting their fashion journey with a passion for macramé, Pipatchara has incorporated this signature element to create hand-knotted patterns using recycled materials, and their “Thea” basket bags exemplify this creativity. The brand gained significant attention when Lalisa Manobal wore a stunning custom-made outfit at the 2024 F1 Monaco Grand Prix. This two-piece ensemble, composed of 1,800 pieces of recycled plastic waste — including gold bottle caps and plastic containers — embodied the label’s avant-garde vision and environmental consciousness.

Pipatchara’s unique creations not only make bold fashion statements but also challenge the conventional notions of what fashion is, prompting deeper reflections on its significance and impact in today’s world.

The brand not only transforms waste into creative products but also supports artisanal craftsmanship and generates income for local communities. When PIPATCHARA introduced the macramé knotting technique, they collaborated with artisans from various Thai communities to create eco-conscious and aesthetically pleasing products. Additionally, they began focusing on using recycled plastic waste, such as marine debris, plastic bottle caps, food containers, and more.

PIPATCHARA has received acclaim from fashion aficionados and has made a significant impression at prestigious events such as Dubai Fashion Week and London Fashion Week. As the brand continues to craft distinctive pieces for women and explore innovative creative avenues, it's also expanding its focus to include men’s fashion.

Following a series of successful collaborations with notable brands such as Thai Airways, Nestlé, Swarovski, Shokubutsu, and Kimpton Maa-Lai Bangkok, PIPATCHARA has recently partnered with Grey Goose to host an exclusive event titled “On the Guestlist.” This collaboration also marks the launch of limited-edition, sustainable, unisex bags crafted from 100% recycled fishnets and canvas.

The Beat Asia spoke with Pipatchara “Petch” Kaeojinda to discuss the brand’s target audience, how it has achieved significant international presence, her perspective on sustainability, and her approach to working with local artisans in creating collaborative pieces.

From Passion to Purpose

PIPATCHARA's endeavor to establish a community-driven fashion brand is led by Kaeojinda sisters Petch and Tubtim. Although the duo possesses distinct passions, both are fundamentally rooted in art and craftsmanship. Their core mission is to intertwine high-end fashion with sustainability, empower their community, and highlight intricate artisanal craftsmanship.

”We started in 2018 as a ‘fashion for community,’ [because] we want the community to be involved in our creations. My sister has worked closely with the community and is deeply committed to sustainability, like she has that ‘kind of heart,’ and she's really into it,” Petch explained.

While Tubtim specializes in sustainability, Petch serves as the Head Creative Director and Co-Founder of PIPATCHARA, embodying the brand's creative vision. Prior to establishing her label, Petch earned her degrees in Fashion Design from the Academy of Art in San Francisco and was honored with a prestigious accolade from École de la Chambre Syndicale de la Couture Parisienne. Following her graduation, she gained experience at renowned fashion houses such as Ralph Lauren in New York, Chloé, Anessa Bruno, and Givenchy in Paris. Upon returning to Bangkok, she took on a designer role at Jaspal. Petch's journey has been a remarkable one, from learning the local language in Paris to acquiring hands-on skills.

“I feel like everything is about the learning point. For me, I felt so fortunate to work at those big houses because it was my goal since I was a kid,” she reflected.

Dreaming big and making her dreams a reality has always been Petch's strategy, a focus she maintained for 10 to 12 years.

“I worked really hard. It wasn't easy at all, but I dedicated everything I had to secure an internship at Ralph Lauren. They offered a scholarship to study in Paris, and I seized that opportunity. The path to achieving my goals has been long and challenging, but it’s been worth it.”

"I brought that hard work and experience into my company. I genuinely felt like I was starting from scratch, but I wasn't afraid of it. I never expected that PIPATCHARA would grow this quickly," she shared.

With a deep passion for craftsmanship and a commitment to community collaboration (such as all the weavers and teachers involved), PIPATCHARA reflects Petch's dedication and expertise.

From Bottles to Bags: The Transformative Journey

PIPATCHARA’s first creation, the macramé strap Sama Box bag, had set a high standard for niche products. Customers were eager to purchase something different, rather than items that were already widely available. The most valuable aspect of this journey has been the feedback from customers and how PIPATCHARA adapted its collection based on their input, especially during the first two to three years.

“They want to buy something unique that you can’t find anywhere else. People often ask, ‘Where is it from?’ These were my original customers who genuinely appreciated our brand, and their feedback helped us grow and develop our offerings," shared Petch.

Petch beautifully articulated that the true architects of the brand's expanding presence are its customers and the audience they engage.

“I feel that our customers are becoming more prominent as their voices reach a wider audience. When they talk about us, it creates a ripple effect,” she explained. “The reason we’ve become a brand that people discuss is not merely because a particular piece is outstanding. Instead, what really matters is that conversations about our brand are spreading through word of mouth. As a result, people have started to explore PIPATCHARA and engage in discussions about the brand.”

Crafting Sustainability: The Role of Thoughtful Design in Pipatchara's Success

Petch highlights that PIPATCHARA's commitment to sustainability has been ingrained from the very inception of the brand.

"I love leather; I can't work a day without it. However, I told my sister that leather is not a sustainable material. A certain percentage of chemicals is needed to process it; otherwise, it won't be true leather. My sister explained that the way we engage with the community is how we grow. Sustainability isn’t just about the materials used; it’s also about the long-term relationships we build with individuals and communities," expressed Petch.

When it comes to sustainability, PIPATCHARA emphasizes the meticulous processes involved in crafting each piece.

“The way we engage with our customers and the community remains consistent. If you see each collection, it features art and craftsmanship because we go up north to teach local artisans how to create these pieces. My sister describes our approach to sustainability as building a community that we collaborate with every season. We’ve been doing this for about eight years, and it’s something we’re very proud of. Not easy though, but something we're proud of.”

Petch shared that collaboration on the Thai Airways project serves as a prime example of their innovative approach to ideas and concepts.

“We had this plastic cap that we didn't know how to use, and I was determined to figure it out. It was my passion to do something meaningful because it was something I wanted to touch, see, and feel every day.”

When individuals consult Pipatchara about the potential for recycling certain materials, the initial step involves a thorough evaluation of those materials.

“I consider the brand and think about the value it will provide afterward. I believe that when you collaborate with a local brand, it's essential to create value or contribute positively to the partnership. Otherwise, it’s just business. Working with local brands allows us to expand our impact and create goodness not only for ourselves but also for their brands.”

“My sister insists that we avoid using new plastic or defective pieces from the factory. Instead, we should utilize materials that have already been discarded, particularly household waste. In our first month, we were able to create only 30 pieces, as that's all the trash we could find, especially in attractive colors like purple or pink.”

Pipatchara has numerous avenues for acquiring materials, yet they opt to source waste rather than engage with flawed items.

“Another example is our collaboration with Shokubotsu, where we set up a machine for people to return bottles. This way, we can recycle the materials. However, because we rely on trash, we can't produce a full collection as we don't have enough trash — supply is limited.”

At the end of the process, we typically produce about eight bags, while the rest consists of dresses. It may sound unusual, but this part of the operation can be quite challenging because, honestly, we sometimes struggle to gather enough materials. As a result, customers either have to wait for their orders or we implement a pre-order system.

On the global front, PIPATCHARA has been displaying its innovative designs at prominent fashion events in cities such as Paris, New York, London, and Dubai, thereby elevating the profile of Thai sustainable fashion on the world stage. Petch mentioned that they are seeking a market or audience that genuinely appreciates the story behind the brand and its concept. The ultimate goal is not merely to generate profit but to engage people in understanding what the brand represents and what it aims to achieve.

In June 2025, PIPATCHARA hosted a fashion show at the Sea Life Aquarium in Siam Paragon, partnering with UBE Group (Thailand) for their "AQUA-R-US" collection. This project was dedicated to transforming discarded fishing nets into sustainable, eco-friendly fashion, aiming to repurpose marine waste into high-quality nylon and create elegant apparel and accessories.

When PIPATCHARA decided to use leftover fishing nets to add value to them, Grey Goose expressed interest in collaborating.

“We have been in discussions with Grey Goose Moments for about eight to nine months. We talked extensively about the project. It needed to be unisex and versatile. This was the first time we ventured into men’s fashion. Imagine transforming fishing nets that people no longer wanted into something viable, rather than just perceived as trash. This is precisely what Grey Goose was looking for in our collaboration.”

When asked about the standout pieces from the collection, Petch highlighted one of her favorites, the Infinitude bag, an innovative creation that transforms recycled materials into wearable art.

“I love that people appreciate the plastic version of the Infinitude bag. I truly value those who love it and the discussions it has sparked. I also adore the pieces that incorporate jade.”

Working with the community is essential for Pipatchara, and thus, they continue offering their macramé collection. Some community members find it easier to work with rope rather than plastic, leading to a distinct approach in their craftsmanship. This year, they have introduced more pieces to further support and sustain these vital community ties.

When discussing PIPATCHARA's sustainability values — such as durability and thoughtful design — Petch emphasizes the crucial influence customers had in shaping the brand's identity. For instance, enthusiasts have engaged with their artwork crafted from Yakult probiotic bottles, contributing to the Infinitude piece, as well as the Singha bottles utilized in the Transformation Bag.

“I believe the experience allows customers to learn a great deal about each piece. It's not just about me presenting them; it's about the customers connecting with the items they carry. And that's the essence of it. That was my main focus when considering the marketing strategies for PIPATCHARA.”

To learn more or shop for PIPATCHARA's collections, visit their website. You can also follow them on Facebook and Instagram for updates.

This interview has been edited for length and clarity.

Enjoyed this article? Check out our interviews with fashion designers here.

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Bangkok/ Fashionista/ Style

Published: January 13, 2026

Thailand Fashion Week Gears Up for Autumn/Winter 2027 This May 2026

by: The Beat Asia

Photo by Thailand Fashion Week/Website

by: The Beat Asia

Published:
January 13, 2026

This May, Thailand Fashion Week returns for its Autumn/Winter 2027 season, once again marking a bold new chapter in the region’s glowing fashion calendar.

Taking place from May 26 to 27, 2026, at The Halls Bangkok, the bi-annual international trade show is set to spotlight the finest expressions of Couture, Homme, Femme, and Avant-Garde collections from designers and fashion houses across Thailand and the global fashion scene.

Official poster for Thailand Fashion Week Autumn/Winter 2027 — Photo from Instagram/Thailand Fashion Week

On the same dates, the A/W27 Fashion Week Next Gen will feature emerging designers from fashion universities and offer a platform for them to showcase their bold creativity, fresh perspectives, and innovative craftsmanship on the global stage.

VIP Tickets for the upcoming A/W27 shows are now available, with one seat priced at THB4,076. 80 (US$130) and a transaction fee of THB264.36 (US$8.43). Tickets can be purchased through their official website here.

Additionally, applications for designers, Gen-Next designers, and models are now open. Register here for a chance to be a part of the show.

Check the calendar of events for Thailand Fashion Week A/W27 here.

For more information, visit the Thailand Fashion Week website and follow their Facebook, X (Formerly Twitter), and Instagram pages.

Thailand Fashion Week Autumn/Winter 2027

Location: The Halls Bangkok, 79/1 Soi Vipavadee Rangsit 64, Vipavadee Rangsit Road, Laksi, Bangkok 10210

Dates: May 26 to 27, 2026

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Bangkok/ Fashionista/ Style

Published: December 12, 2025

Haus Nowhere Debuts in Bangkok, Introducing Two Korean Flagship Stores

by: The Beat Asia

Photo by TAMBURINS/Website

by: The Beat Asia

Published:
December 12, 2025

South Korean lifestyle group iicombined has opened its multi-brand concept store, Haus Nowhere, in Bangkok, officially landing on the M floor of ICONSIAM. The new space brings two major flagships under one roof: the first TAMBURINS store in Southeast Asia and the largest Gentle Monster store in Thailand.

Bangkok marks the fifth Haus Nowhere location in Asia, joining Seoul, Shanghai, Shenzhen, and Dosan. The debut also pushes iicombined’s “Future Retail” vision forward — an ongoing strategy to build immersive, design-led retail experiences across Asia’s most dynamic cities.

TAMBURINS, a Seoul-based fragrance and beauty label established in 2017, lands in Southeast Asia for the first time at Haus Nowhere. The store carries its full product range, alongside exclusive in-store items to Bangkok, including a Thailand-exclusive version of TAMBURIN’s signature Egg Perfume topped with a lilawadee flower, plus a 2ml fragrance paired with a Puppy Case.

A closeup of Felix with the Thailand-exclusive Blue Hinoki perfume — Stray Kids' Felix attending the Haus Nowhere opening at ICONSIAM | Photo from Instagram/Haus Nowhere

Gentle Monster, a popular eyewear brand known for its chic and innovative designs, also expands in Thailand with its third and largest Bangkok store at Haus Nowhere. Following its EmQuartier and Siam Paragon locations, the new flagship cements the country as one of the brand’s most active hubs in the region.

True to Haus Nowhere’s immersive and otherworldly identity, the outlet merges product and experience. Its standout installation, the “Sunshine Giant Dog,” is showcased outside Seoul for the first time, anchoring the store’s surreal, art-meets-retail vibe. Customers can also enjoy their in-store experience with the AI-powered Sunshine AI Twin Look photo experience.

For more information and updates, visit the Gentle Monster and TAMBURINS’ websites, or follow Haus Nowhere on Instagram. Follow Gentle Monster on Facebook, X (Formerly Twitter), TikTok, and Instagram, and TAMBURINS on Facebook and Instagram.

Location: ICONSIAM, Unit M21, M Floor & Unit 123, 1 Floor, No. 299 Charoen Nakorn Road, Khlong Ton Sai, Khlong San, Bangkok

Opening Hours: Daily, from 10 AM to 10 PM

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Bangkok/ Fashionista/ Style

Published: December 04, 2025

Hottest Sneaker Drops to Have on Your Radar This Fall 2025

by: The Beat Asia

Photo by PUMA

by: The Beat Asia

Published:
December 04, 2025

Are you a bona fide sneakerhead? If sneaker fashion is your jam, you’re probably itching to discover the latest stylish kicks hitting the market. This fall 2025 is not just about flaunting your unique personal style; it's more about standing out rather than blending in with the crowd.

This year’s sneaker trends have celebrated everything from plush suede sneakers to eye-catching metallic tones and sleek minimalist designs. With the arrival of fall, a fresh wave of sneakers is ready to spice up your wardrobe.

So, if you’re hunting for a smooth pair of sneakers or some voguish high-tops, here’s the scoop on the new releases you should keep an eye on this season. Cop a pair before they fly off the shelves!

Jordan Tatum 4 “St. Louis”

Are you an NBA enthusiast or a basketball lover? Get ready to feast your eyes on the latest sensation: the Jordan Tatum 4 “St. Louis.” With the 2025-26 NBA season just around the corner, Jayson Tatum is making waves with his new signature shoe. Even though we might not see him strutting his stuff on the court this season, you can bet the Jordan Tatum 4 will definitely be making its debut.

Packed with cutting-edge technology like a forefoot Air Zoom unit and a super comfy Cushlon 3.0 midsole, it's dropping in a vibrant “St. Louis”-themed colorway that’s a nod to Tatum’s roots. The Tatum 4 promises a snug fit for maximum performance and is the lightest shoe in the Jordan Brand lineup. It adapts to your foot, giving you ultimate flexibility and stability. With its eye-catching red-and-white exterior, this sneaker exudes luxury, and the mesh elements capture the dynamic energy of Tatum's hometown. Plus, there’s a cool “0” at the heel, paying homage to Jayson’s jersey number and echoing his signature chain pendant.

Where to Purchase: Nike Thailand

Price: THB4,900

Samba OG X Muay Thai Shoes

Step right into the ring and onto the streets with the Adidas Samba limited edition sneaker collection, inspired by the fierce craft of Muay Thai!

These sneakers exude class and sophistication, crafted from premium black leather and adorned with glossy gold three stripes that shout "champion!" Each pair showcases the word "adidas" in stylish Thai script on the tongue and features twisted black laces inspired by the fighters' hand wraps.

Oh, and don’t forget the bespoke gold boxing glove charm that adds a perfect finishing touch. This limited edition collection gives a fresh twist to two legendary silhouettes — the SAMBA and TOKYO — all while embodying the unstoppable spirit of a true fighter.

Where to Purchase: Adidas Thailand or visit Central Childlom

Price: THB4,500

Up There X Asics Gel-Kayano 12.1 “Natsukashii”

If you loved ASICS' previous quirky collaborations with Aussie, then you're in for a treat. ASICS has teamed up with Up There to celebrate the brand’s 15th anniversary with their fourth playful sneaker. These kicks rock a fresh gray and green color combo, inspired by the wonderfully nostalgic Japanese concept of Natsukashii.

The Gel-Kayano 12.1 fuses iconic elements from the original version that dropped in 2006 with a modern twist. The upper design takes cues from European Gothic armor, flaunting its bold, structural, metallic vibe — while the open mesh underlays keep things breezy for your feet. If you’re a fan of the Gel-Nimbus 17, you’ll love the midsole, which features the same comfort-boosting tooling system that’s made for those marathon moments. These eye-catching sneakers are just the ticket, whether you’re sprinting on the track or rocking that army green style.

Where to Purchase: Asics Thailand

Price: THB7,500

New Balance 997 Made in USA “Dried Apricot”

Autumn colors bring a warm and cozy vibe, don’t they? The New Balance 997 Made in USA “Dried Apricot” is like a cheerful shout-out to fall, making it an instant favorite for sneaker enthusiasts and a cool dad shoe. The 997 has always held a special spot in the Made in USA collection, and this release continues that legacy with flair. The palette includes deep browns paired with the fiery reds, oranges, and yellows of changing leaves. The classic mix of premium suede and mesh on the New Balance 99x models is just perfect for making those crunchy leaves sing beneath your feet during crisp, weather-changing strolls.

This 997 delivers a fun, “dried peaches and cream” energy that’s hard to resist. Featuring a playful mix of hairy suede on the collar and luxurious pig suede on the mudguard and sidewalls, this sneaker flaunts rich Apricot and Calcium tones. Plus, the signature ENCAP and C-CAP midsole tooling is still there to provide that sweet support and cushioning.

Where to Purchase: New Balance

Nike SB x Eric Koston Air Max 95

If you’ve been on the hunt for a cool pair of sneakers to elevate your skateboarding game, you’re in luck because the highly anticipated shoes have just been released. The Nike SB skate division has taken the iconic Air Max 95 and flipped it into a kickflip-ready thrasher while keeping its classic, chunky vibe intact. That’s right — the bubble-soled Nike Air Max 95, a legend in sneaker culture, is now rocking the skate scene.

This stellar SB Air Max 95 has been crafted under the watchful eye of none other than Nike collaborator Eric Koston, who’s put a fresh spin on the classic design just in time for the shoe’s 30th anniversary celebration. It features a vibrant "Speed Yellow" mesh base, and the lacing system is topped off with a crisp "Summit White" mesh overlay. The sidewalls are decked out in layers of "Obsidian" suede and "Midnight Navy" nubuck, giving it a stylish edge. To top it all off, blue leather wraps around the toebox, complete with “Nike” stamped in Thai script — a nod to Koston’s heritage.

Where to Purchase: Nike Thailand

Price: THB6,300

PUMA LA FRANCE RNR “Flare”

LaMelo Ball and PUMA have just dropped a fresh sneaker, the LaFrancé RNR Flare, straight from his unique lifestyle brand. This eye-catching design is all about Ball's personal flair, making it fit for adventures outdoors and stylish enough for everyday life. The first “Flare” colorway rocks a warm brown palette, sprinkled with cool topographic prints on the mesh underlays. There's a LaFrancé logo popping up by the eyestays, while the classic PUMA logo makes its mark on the heel of the midsole.

After the massive buzz around the “Flare” edition, PUMA is also rolling out the LaFrancé RNR “Reflection,” which is now available worldwide and will be hitting stores in Bangkok soon.

Where to Purchase: PUMA Thailand

Price: THB4,600

Puma 'Wicked' Speedcat OG Collection

If you’re a die-hard Wicked fan, you'll definitely want to snag the new Wicked x Puma Speedcat OG sneakers. This fun collection celebrates the musical’s iconic characters and timeless story. There are three fancy colorways to choose from: the Wicked x Puma Speedcat OG “Glinda,” the Wicked x Puma Speedcat OG “Elphaba,” and the enchanting Wicked x Puma Speedcat OG “Silver Slipper.”

The “Elphaba” Speedcat captures the fierce spirit of the musical’s beloved anti-heroine, featuring a striking gothic style with black uppers adorned with dimensional ruffles, along with electrifying green foil stitching for a daring pop. On the other hand, the "Glinda" edition is all about whimsical femininity. Think soft pinks and lilacs, embellished with frills, sparkling crystals, and delicate embroidery. And finally, the “Silver Slipper” Speedcat Ballet shines like a star, drawing inspiration from Dorothy’s magical shoes with metallic uppers, playful spiral stitch lines, and three glitzy straps.

Where to Purchase: TEENGUU SNEAKERS Chula Branch (Block 28 Project) and Rama 5 Branch

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Bangkok/ Fashionista/ Beauty

Published: October 27, 2025

Thai Beauty Buys to Grab This October 2025

by: The Beat Asia

Photo by Cathy Doll

by: The Beat Asia

Published:
October 27, 2025

If you’re on a mission to elevate your skincare game or are simply a makeup aficionado, you’re probably curious about what’s hot in the beauty world right now. With a delightful array of international and local Thai brands constantly unleashing fresh goodies, the options are nothing short of astonishing.

Thai beauty brands have carved out a niche for themselves with their pH-changing glosses, multi-tasking makeup wonders, and sunscreens that cater to the local climate. To make your life easier (and a bit more glam), we’ve rounded up all the new beauty treats that deserve a spot on your radar this October.

SRICHAND

Srichand’s new Super Coverage Always Matter Cushion SPF 50+ PA++++ (THB459) is a compact that provides long-lasting oil control for up to 14 hours, delivering the highest level of coverage while leaving the skin smooth and sweatproof.

This translucent powder hides all your skin concerns, from pesky acne to dark spots and fine lines, plus it’s waterproof — perfect for those unexpected splashes. Enriched with Niacinamide to enhance skin hydration, Centella to moisturize, and Ceramide to prevent water loss, this product is available in six shades, including Nude, Pinkish, and Beige.

Srichand is a historic Thai brand renowned for its translucent powder. After a stylish rebrand and a modern makeover, its products have become must-haves for everyone’s beauty routine, especially foundations and serums.

Visit Srichand’s website or Instagram for more products. Shop via Watsons.

Meilinda

If you’re on the hunt for a new blush that packs a playful punch, look no further than Meilinda's Dewy Blush in 5.5ml 03 Strawberry Yogurt (THB329). This little gem is just what you need to add a splash of color and a dewy finish to your cheeks. Its lightweight texture and translucent formula make blending a breeze, and it sticks to your skin like a good friend.

Whether you prefer using a brush or your fingers, applying it is super simple. With six different shades to choose from, there’s a little something for everyone. While Meilinda is well-known for serving up high-quality false lashes in the Thai beauty scene, this blush is definitely stealing the spotlight.

Visit Meilinda's website or Instagram for more products. Shop via Watsons.

Cathy Doll

If you love glossy, sparkly lips, you'll adore Cathy Doll's new Moonlit Gloss series (THB329). With 12 fabulous shades to fit your every mood, these glosses are delicately infused with particles that create a radiant, moonlit glow and offer a silky-smooth texture.

Infused with the cutting-edge Oil In Gloss Technology, these glosses are packed with moisture, thanks to the magical trio of Hyaluronic Acid, Vitamin B5, and luxurious natural oils like Jojoba and Macadamia Seed Oil.

This unique blend ensures deep hydration, minimizes fine lines, and soothes delicate lips. The pearly lip gloss glides on smoothly, feels comfortable, and locks in long-lasting moisture, thanks to the Oil In Gloss innovation.

Visit Cathy Doll's Instagram or Facebook for more products. Shop via Watsons.

EVERPINK

The Everpink Hybrid Sunscreen SPF 50+ PA++++ (THB850), also known as Bright Side Sunscreen, features a refreshingly playful gel texture that’s as versatile as your weekend plans — all while providing powerhouse broad-spectrum UV protection.

This lightweight sunscreen is packed with goodness; it’s infused with holy basil extract, chamomile, and aloe vera to pamper and soothe your skin. Not only does it keep you hydrated, but it also gives your complexion a radiant glow. And guess what? It’s perfect for layering under your makeup, so you can shine bright without any fuss.

Yes, you can frolic in the sun while being eco-conscious. Just apply this every two to four hours when basking in the sunlight or splashing in the waves.

As a bonus, Everpink is a proudly Thai vegan and cruelty-free brand known for its charming "Blush My Feelings" collection and lip glosses.

Visit EVERPINK's Instagram or Facebook for more products. Shop via Beautrium.

Her Hyness Toner Pad

Established in 2016, Her Hyness is a Thai brand that proudly boasts its “clinically proven clean beauty” mantra, specializing in scientific skincare formulas — especially their beloved sunscreens. They’ve just unveiled two new toner pads that are total game-changers for skin prep that's also perfect for sensitive skin. First up is the Instant Pore Refine Black Pad (THB790). Think of it as your skin's superhero — tightening pores and smoothing your complexion in just 10 minutes flat. Crafted from 100% premium Binchotan charcoal from Japan, these pads dive deep to cleanse those pores, even tackling pesky PM2.5 pollutants.

Next in line is the Instant Barrier Defense Platinum Pad. This isn’t your average toner pad; it’s a hydration powerhouse that gives your skin that coveted glass-like appearance in 10 minutes. Packed with super antioxidants and made using futuristic Nano Platinum technology, these pads are like a protective shield against free radicals. Plus, they’re loaded with ingredients that reduce wrinkles, leaving your skin radiant and ready to shine. So, kick off your day with a good cleanse, pop one of these pads on your targeted areas for five to 10 minutes, and then give your face a gentle sweep for instant smooth skin.

Visit Her Hyness's Instagram or Facebook for more products. Shop via Watsons.

INGU Skin

INGU’s newest Vitamin C AOX Glowing Serum (THB950) is a must-have for anyone looking to improve their skin's appearance, especially if they struggle with dullness, uneven skin tone, and signs of aging. But wait, it’s not just about vanity. This Vitamin C powerhouse is packed with antioxidants that take on free radicals, shielding your skin from UV rays and pollution. It works overtime to reduce melanin production, banishing dark spots and leaving you with a bright, youthful complexion.

And if you’re a touch-up enthusiast, don’t miss out on INGU’s Nio-Glow Tripeptide Balm SPF 50+ PA++++ (THB330). It’s perfect for achieving that glossy, hydrated pout without the sticky aftermath. Available in six pretty shades — nude pink, scarlet red, rosy mauve, blooming pink, orange marmalade, and natural blush — this lip balm is very pocket-friendly. With ingredients like camellia seed oil, it not only moisturizes but also strengthens your lip skin barrier, giving you all the elasticity and smoothness you crave.

Visit INGU's website or Instagram for more products. Shop via Lazada.

Baby Bright

Looking for some TLC for your skin? The new Pico Pore Melting Hydrogel Mask (THB119) is a two-part hydrogel mask designed to restore your skin and refine your pores for a naturally firm, smooth, and plump appearance.

Packed with Glycolic Acid, it swoops in to exfoliate dead skin cells and tighten those pesky pores. With the magic of Rosemary Extract, Ectoine, Honey Extract, and a blend of other fabulous ingredients, this mask creates a protective barrier while waving goodbye to wrinkles and dark spots. And guess what? You can rock this mask for up to six hours — leave it on as long as you please.

Visit Baby Bright's Instagram or Facebook for more products. Shop via Watsons.

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Bangkok/ Fashionista/ Style

Published: October 23, 2025

Last Updated: December 02, 2025

Sunnies World Opens First Thailand Flagship Store at Central Park Bangkok

by: The Beat Asia

Photo by Sunnies Thailand/Instagram

by: The Beat Asia

Published:
October 23, 2025

Last Updated:
December 02, 2025

Sawasdee, Thailand!

Beloved Filipino lifestyle collective Sunnies has officially expanded to Thailand, marking a major milestone with the opening of the first Sunnies World branch abroad at Central Park Bangkok on Oct. 17, 2025.

Some of Sunnies' products — All Things Sunnies | Photo from Instagram/Sunnies Thailand

This new concept space brings all four of Sunnies’ lifestyle brands — Sunnies Studios, Sunnies Face, Sunnies Coffee, and Sunnies Flask — under one roof, creating a vibrant and dynamic hub where style, self-expression, and creativity meet.

From statement sunglasses and sleek drinkware to everyday beauty essentials and cozy coffee blends, with fun and exclusive Thailand-only designs, Sunnies World Bangkok offers Thailand a glimpse into what makes the modern, cool Filipino in a fresh, global setting.

With this big launch, Sunnies continues to grow its footprint in Southeast Asia, bridging countries together through proudly Filipino products that blend functionality, aesthetic, and joy.

The second Sunnies World branch is expected to open at Central Ladprao soon.

For more information and updates, follow Sunnies Thailand on Facebook, Instagram, and TikTok. Shop Sunnies on Shopee and Lazada.

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Bangkok/ The List/ What's On

Published: September 24, 2025

COSMEX 2025 to Host Premier Sourcing Platform for Beauty OEM in ASEAN

by: The Beat Asia

Photo by COSMEX

by: The Beat Asia

Published:
September 24, 2025

There’s something quietly magnetic about Thai beauty products. Maybe it’s the way they blend ancient herbal wisdom with sleek, modern formulations. Or maybe it’s the fact that they’re finally stepping into the global spotlight, and COSMEX 2025 is rolling out the red carpet.

From Nov. 4 to 6, 2025, Bangkok’s Bangkok International Trade & Exhibition Centre (BITEC) will host COSMEX 2025, ASEAN’s most comprehensive beauty and well-being trade event. With over 250 exhibitors from 20 countries and more than 25,000 expected visitors, this is where the future of beauty gets built.

The show is a goldmine for businesses looking to expand their product portfolios. Whether you’re a boutique brand searching for a reliable OEM partner, a distributor scouting trend-forward finished goods, or an aesthetic center dreaming of launching your own skincare line, COSMEX has the goods.

The event is organized into five dynamic exhibit zones: OEM Services for full-spectrum product development; Finished Products for retailers and wholesalers; Packaging & Machinery showcasing automation and sustainable design; Beauty Devices offering clinical-grade innovation; and Halal Cosmetics connecting ethical sourcing with global standards. Each zone is curated to help brands scale, differentiate, and meet the demands of today’s conscious consumers.

And it’s not just about the booths. COSMEX The Secret Chat, a series of seminars and workshops, will dive into trends, techniques, and insights that matter to today’s beauty entrepreneurs.

Co-located with in-cosmetics Asia, the region’s leading personal care ingredient event, COSMEX 2025 is a launchpad for the next wave of beauty innovation.

Pre-register at COSMEX’s official website, and follow them on Instagram and Facebook for more information.

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Bangkok/ Fashionista/ Style

Published: August 28, 2025

Tiffany & Co. Brings Its Legendary Legacy to Bangkok in Dazzling Debut

by: The Beat Asia

Photo by Instagram/ Tiffany & Co.

by: The Beat Asia

Published:
August 28, 2025

If you’re in Bangkok, or planning a visit soon, there’s one glittering stop you won’t want to miss. Global design house Tiffany & Co. has unveiled its first-ever exhibition in Thailand, 'Legendary Legacy,' now open at One Bangkok, Tower 4, until September 7. It’s a rare opportunity to step inside the world of Jean Schlumberger, the visionary designer whose fantastical creations helped define Tiffany’s identity in the 20th century.

The house's archives on view at Legendary Legacy — By Instagram/ Tiffany & Co.

The exhibition unfolds across five immersive galleries, each themed around Schlumberger’s inspirations, from the lush tropics of Guadeloupe to the depths of the sea and the symbolism of flight. More than 50 archival pieces are on display, including the whimsical Elephant Head Clip and the vibrant Big Bird Clip, both showcasing Schlumberger’s signature blend of surrealism and technical brilliance.

The legendary Tiffany Diamond on view — By Instagram/ Tiffany & Co.

But nothing catches more attention than the 128.54-carat Tiffany Diamond does, which is presented in its fifth and newest setting. “Discovered over 150 years ago, this extraordinary 128.54-carat stone is one of the largest and most important yellow diamonds in the world,” wrote the house on its social media.

Inspired by Schlumberger’s iconic Bird on a Rock brooch, the design features five diamond-encrusted birds in flight, encircling the radiant yellow gem. The piece took nearly 2,000 hours to complete, a testament to Tiffany’s unmatched craftsmanship.

Also featured are highlights from Tiffany’s Blue Book 2025: Sea of Wonder collection, which reimagines oceanic beauty through abstract and figurative designs.

Exhibition view of Legendary Legacy — By Instagram/ Tiffany & Co.

Admission is free to the public until September 7, and visitors can register via Tiffany’s exhibition site or through the brand’s official LINE account. Whether you’re a jewelry enthusiastic, a design lover, or simply seeking a moment of glittering wonder, Legendary Legacy offers a rare glimpse into the artistry behind one of the world’s most iconic luxury houses.

For more information, follow Tiffany & Co.’s Instagram, Facebook, or visit their website.

Location: One Bangkok Tower 4, Corner of Rama 4 and Witthayu Roads (Wireless Road), Lumphini, Pathumwan, Bangkok

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