H&M’s New Siam Paragon Store Offers a 3D Avatar Maker & Podcast Studio

When people think about H&M, the first thing that pops into mind is a typical retail store filled with trendy clothes, bags, and shoes. But with the opening of its new store in Siam Paragon, the fast fashion brand we all knew is now more than just a place to browse through several shelves and racks.

Covering an area of over 3,312 square metres, the newly launched H&M Siam Paragon aims to become a lifestyle destination that will level up every customer’s shopping experience.

Some of the new features to enjoy are a “3D Avatar Creator” where shoppers can transform themselves into a 3D character and a “Smart Mirror” where they can fit clothes digitally using their avatar with the help of a virtual Try-On experience.

For content creators, the new “H&M Podcast Studio” offers a free space to be inspired and let imagination and creativity run wild. All they need is to contact any of H&M Siam Paragon’s staff to coordinate the use of the studio.

Speaking of creativity, customers who want to put their original designs on a T-shirt can now do so with the “Customize Printing T-shirt” service. There’s also an “H&M Take Care Service” next to it where shoppers can ask for alterations.

Lastly, to further promote contactless transactions, a self-checkout counter is available for customers who want to enjoy end-to-end payment without interacting with anyone.

Siam Paragon is located at 991 Rama 1 Road, Pathumwan, Bangkok and is open daily from 10 AM to 10 PM. For more details, call +66 2 610 8000 or visit their website. You can also follow them on Facebook to get the latest updates.