Bangkok is about to be painted in every color of the rainbow for Pride Month. Siam Piwat Group, which is behind Siam Paragon, Siam Center, and ICONSIAM, is teaming up with Bangkok Pride and other key public and private sector partners to host the Bangkok Pride Festival 2025.

Under the banner The Celebration: Right to Love, Bangkok’s Pride Month promises to be an extraordinary month of celebration, advocacy, and creativity, set against the vibrant backdrop of the city’s iconic landmarks.

 This festival will run from May 30 to June 30, 2025, with Siam Piwat’s flagship destinations — Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and ICS — becoming the heartbeat of the event.

The highlight of the festival is undoubtedly the Bangkok Pride Parade on June 1, which transforms Rama I Road become a vibrant runway of love, freedom, and unity. But the celebration doesn’t stop there.

Throughout the month, visitors can explore a dazzling array of activities, including the “Siam Center Galaxy of Love” installation, a collaboration between Siam Center and Thai artist Poriin, offering a DIY experience that immerses you in the heart of Pride.

Siam Discovery will collaborate with leading fashion brands to unveil exclusive Pride-themed collections, while ICONSIAM and ICS will host interactive installations and performances. On June 6, look forward to a fan meet with the stars of the Y-series drama Khee Muen Fah.

This year’s festival introduces the “Paint the City with MY PRIDE” campaign, which seeks to empower creative industries through inclusive branding and design. Over 10 major Thai brands will release limited-edition products as part of this initiative.

During Pride month, drag shows, concerts, and the massive POP MART unboxing event will further electrify the atmosphere.

With over 300,000 people expected to take part in this year’s Parade, Bangkok is positioning itself as a leading global Pride destination, with eyes set on hosting World Pride 2030!

For more information, visit ONESIAM on their website, Instagram, Facebook, and X (Formerly Twitter).