Famed wine preservation equipment maker Coravin has taken a leap forward outside the home bar to offer a new product targeting businesses.
Vinitas is the brand’s latest release offering an innovative way to dispense renowned wine brands in a single-serve format at a larger scale. Businesses can now introduce customers to a wider range of wines, including higher-end bottles, thereby increasing the lifetime value of their existing stock.
The system creates seven samples per 750ml bottle, resulting in significant savings on sample costs and reducing shipping expenses by more than 85%, according to Coravin. Not only is the machine automated, it also promises to yield samples with a 12-month shelf life.
Coravin Founder and Inventor, Greg Lambrecht, expressed his mission with Coravin as expanding the ways the world can experience wine. The Vinitas leasing cost starts from US$750 per month, and sample bottles are just over US$1 each.
