As Mid-Autumn Festival approaches, Hennessy is taking a global approach to the tradition through a new collaboration with international artist and House ambassador Jackson Wang. The cognac maker has unveiled limited-edition V.S.O.P and X.O decanters for the 2026 festive season as part of its “Experience a New Kind of Ceremony” campaign, which reimagines Mid-Autumn gatherings for modern audiences across generations and cultures.
The campaign draws inspiration from the shared rituals of tea culture and cognac appreciation, encouraging new ways to gather, reconnect, and celebrate. At the heart of the launch are collectible bottles featuring moon motifs and tea leaf patterns, symbolizing the convergence of heritage and contemporary expression.
The V.S.O.P Limited Edition is designed around vibrant, social occasions, highlighting tea-inspired serves such as Oolong Iced Tea, while the X.O Limited Edition takes cues from fine tea culture with more refined rituals, including X.O served over Pu’er tea ice.
Distinctive packaging, bold contrasts, and rich cognac-inspired tones further reflect the campaign’s blend of tradition and innovation. Hennessy says Jackson Wang embodies this intersection of cultural heritage and modern creativity, bringing a contemporary perspective to Mid-Autumn celebrations worldwide.
For consumers in Hong Kong, the collaboration also extends to a limited Hennessy V.S.O.P-Infused Chocolate Mooncake gift set featuring two chocolate mooncakes paired with a 50ml miniature Hennessy V.S.O.P. Priced at HK$328, the set will be available for redemption from Sept. 14-25, 2026, at Hoi King Heen in InterContinental Grand Stanford Hong Kong. The mooncakes are infused with Hennessy V.S.O.P, balancing rich chocolate notes with the cognac’s aromatic character.
The V.S.O.P Limited Edition and X.O Limited Edition bottles are now available at selected retail outlets across the region, while stocks last. For more details, visit Hennessy's website or follow them on Facebook and Instagram.
