Conveyor belt sushi restaurant Genki Sushi leans into Y2K nostalgia core this April with a Tamagotchi-themed Capsule Toy Fair, pairing collectible capsule toys with a playful limited-time menu inspired by the iconic virtual pet.

The promotion invites diners to spin capsule toys featuring 20 Tamagotchi-themed designs, while turning the spotlight on a creative menu that translates Tamagotchi’s cute, colorful world into both savory bites and desserts. Designed to be as eye-catching as it is indulgent, the menu encourages diners to eat, play, and collect in one visit.

Diners can try Genki Sushi's cheeseburger steak sushi, which layers a juicy patty with melted Gouda cheese over sushi rice, alongside a fried minced meat patty stamped with Tamagotchi character motifs. The menu shifts into sweeter territory with a Shine Muscat grape mousse cake that balances fresh fruit flavors with a smooth, creamy finish. A corn soup soft serve, available from Apr. 11 to 29, rounds out the menu with an unexpected mix of corn flavors, combining breakfast cornflakes, corn soup soft serve, crunchy corn kernels, and a corn cone.

For every HK$180 spent on dine-in, guests will receive a limited-edition capsule token, with a chance to take home Tamagotchi Paradise, the newly launched virtual pet device limited to just 400 units. Additional spending unlocks more chances to spin and win. Those who meet the same spending threshold can also redeem Tamagotchi-themed card holders or multi-purpose keyrings for HK$48.

The campaign further rewards fans with a limited-time membership upgrade, allowing diners who spend HK$420 or more to register directly as Genki Sushi Silver Members. Exclusive membership perks include birthday dining discounts, Genki Points redeemable for cash, and in-app queuing access, among others.

The new Tamagotchi menu and collectibles are available from April 2 onwards across all Genki Sushi outlets in Hong Kong, while stocks last.