If you’ve spotted a double-decker bus in Kuala Lumpur wrapped in cherry blossoms or a ride-hailing car cruising through Kota Kinabalu with a cartoon bear waving at you, you should know you’re not dreaming. It’s Taiwan, and it’s rolling into town in style.
Earlier in September, the Taiwan Tourism Administration’s Kuala Lumpur office teamed up with beloved Malaysian illustrator Jayee Lim to launch the “WOW Taiwan” vehicle advertisement campaign. This isn’t your average tourism promo because 200 ride-hailing cars and 12 double-decker buses are now canvassing the Klang Valley and Kota Kinabalu, decked out in vibrant designs that celebrate Taiwan’s natural beauty and cultural charm.
Each vehicle features one of three whimsical themes like Retreat2WOW, with Alishan’s cherry blossoms and forest railway, Discover2WOW, a tribute to Taipei 101 and hot spring flower fields, and finally Adventure2WOW, a visual journey through Sanxiantai, Vase Rock, and Indigenous heritage.
The campaign marks the first time Taiwan’s tourism push has reached Sabah, signaling a broader embrace of Malaysian travelers. At the launch, Deputy Representative James Buu from TECO Malaysia emphasized Taiwan’s commitment to showcasing its rich culture through fresh, creative avenues. Huang Yi-Cheng, Chief of the International Affairs Division, added that the designs reflect the theme “Embrace the Mountains, Embrace the Sea, Enjoy Island Travel,” spotlighting 100 top tourist attractions.
Whether you’re a traveler or just daydreaming about your next escape, this campaign is a moving invitation, literally, to explore Taiwan’s lush landscapes, buzzing cities, and warm hospitality in a whole different way in Malaysia.
If you’re ready to ride the wave of wanderlust or even visit Taiwan, check out the campaign’s official website and follow Taiwan Tourism Administration, Kuala Lumpur on Instagram and Facebook for more information.
