Martell Unveils Year-Long Celebration for Its 130th Year
Kuala Lumpur/The Lux/Brands

A Toast of Success! Martell to Celebrate 130th Year With Special Events

A Toast of Success Martell to Celebrate 130th Year With Special Events Photo by Instagram/Martell

Love brandy? Luxury cognac house Martell is celebrating its 130th year since it arrived at the shores of Penang in 1894 with a year-long celebration. Known to be the oldest of the “big four” cognac houses in France, the brand has prepared a wide array of events in Malaysia, which kicked off this month until the first day of the new year.

Open until Jan. 1, guests can immerse themselves in an interactive, multi-sensory, AI-enabled pop-up experience at Pavilion Bukit Jalil. Here, they can delve into the fascinating history and humble beginnings of Martell, tracing its journey from France to Malaysia.

The exhibit also showcases the “Les Remarquables de Martell - Edition Laurentine Périlhou,” a RM5 million work of art that houses some of Martell's finest and oldest eaux-de-vie, where guests can explore a captivating display of Martell's heritage and craftsmanship.

Additionally, Martell will be having a special release called the “Martell x Marcos Kueh Martell Cordon Bleu” limited edition pack and bottle, a collaboration with renowned Malaysian textile artist Marcos Kueh.

Priced at RM1,046, the brand will only be releasing a total of 130 bottles, which combines the rich culture of Malaysian tapestry with European culture. The collaboration is a fusion of both cultures, showcasing art in different forms.

Other exclusive and limited products are set for release next year, so it’s best to expect nothing but prestigious and carefully curated art and experiences from the brand. For more information, head over to Martell’s website.

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