Swiss Watchmaker TAG Heuer Launches Its New Boutique at The Exchange TRX

After Gentle Monster, Seibu, and many others, another luxury brand has landed in The Exchange TRX, Kuala Lumpur’s vibrant shopping complex!

In an electrifying opening event on Jan. 29, which featured lion dances and percussion bands, Swiss luxury watchmaker TAG Heuer unveiled its newest boutique in Malaysia, located at the ground level of the shopping mall.

The latest The Exchange TRX location marks the brand’s seventh standalone branch in Malaysia, following those in Suria KLCC, 1Utama Shopping Centre, Plaza Gurney, Kuala Lumpur Gardens, Kuala Lumpur Pavilion, and Queensbay Mall.

At the new store, watch pundits can get their hands on TAG Heuer’s line of mechanical and connected watches, including its most coveted Carrera, Monaco, and Acquaracer collections, displayed across the 1,300-square-foot space.

The store also showcases TAG Heuer’s latest limited-edition Carrera Chronograph Year of the Dragon collection, featuring two timepieces in rose gold and steel, which are adorned with custom dragon-inspired casebacks.

TAG Heuer The Exchange TRX is open daily from 10 AM to 10 PM. Visit now to explore their latest timepieces, or contact them at +60330511860 to book an appointment.

Location: TAG Heuer, G.63.0, Ground Level, The Exchange TRX, Persiaran TRX, Tun Razak Exchange, Kuala Lumpur, Malaysia

Operating hours: 10 AM to 10 PM daily