Wynn Launches Wynn Signature Lifestyle Brand for Luxe Events

Wynn Macau Launches ‘Wynn Signature’ Lifestyle Brand for Premium Events

Wynn Resorts Macau sets a new benchmark in luxury tourism by unveiling its exclusive lifestyle brand, “Wynn Signature.” This venture encapsulates the resort's mission to enhance the tourism landscape in Macau, supporting the Macao government’s diversified development strategy.

Marking the brand's inception, Wynn Palace's SW Steakhouse held a grand dinner on Sept. 13. Guests revelled in Executive Chef Helder Sequeira Amaral's gourmet masterpieces, each meticulously paired with premium Chinese wines.

Ms. Linda Chen, President and Executive Director of Wynn Resorts, described “Wynn Signature” as the embodiment of Wynn’s vision to propel Macau’s tourism growth by offering unmatched non-gaming experiences to global visitors.

“These new experiences will be a significant boost for the tourism industry by adding greater value for visitors and expanding Macau’s tourism source markets. In [the] future, we look forward to the new ‘Wynn Signature’ lifestyle brand, which will showcase Macau as a destination that offers a vast array of exceptional experiences,” said Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office.

To kickstart the brand's journey, Wynn introduces “Wynn Signature – Chinese Wine Competition,” a premier event, scheduled from March to April 2024, celebrating China’s finest wines and recognising individuals and wineries that have elevated the Chinese wine industry on a global scale.

Starting from Oct. 1, the Wynn Signature – 2023 Hypercar Exhibition at Wynn Macau and Wynn Palace will feature limited-edition hypercars, including the McLaren Speedtail, Bugatti Chiron, and Pagani Huayra BC.

Get the latest curated content with The Beat Asia's newsletters. Sign up now for a weekly dose of the best stories, events, and deals delivered straight to your inbox. Don't miss out! Click here to subscribe.