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Beauty and pampering nowadays don’t always have to come with compromise.
DR. CRB Aesthetic & Laser Clinic, known for their natural and chic approach to beauty, is highlighting two standout treatments at their Bonifacio Global City spot: the Red Touch and Hycoox — two non-invasive innovations designed to rejuvenate the skin and address skin problems with minimal to no downtime.
Set in a spacious, Filipino-inspired modern interior accented with natural earth tones and solihiya weaves, the clinic offers a calm retreat for those looking for expert care and a relaxing spot for a much-needed glow-up session within the hustle and bustle of the metro.
Courtesy of DR. CRB Aesthetic & Laser Clinic
Red Touch
Dr. Che Bernad performing the Red Touch treatment | Courtesy of DR. CRB Aesthetic & Laser Clinic
Answering the demand for non-invasive anti-aging treatments in the country, this treatment is a game-changer, with DR. CRB being the first clinic in the Philippines to offer it. This collagen-targeting laser, made by Italian aesthetic tech company DEKA, uses a unique 675nm wavelength that stimulates collagen production for skin rejuvenation.
The effects? It restores both skin tone and firmness, as well as answers some of the skin’s most pressing problems: wrinkles, skin laxity, and scars.
The whole treatment lasts for about 15 minutes and is relatively pain-free, with zero downtime. Meaning, you can go about your day normally without any side effects. However, those with sensitive skin may experience some redness right after.
Clients can expect immediate skin tightening and long-term improvement in skin tone and texture, with a treatment once a month for at least three consecutive monthly sessions.
Courtesy of DR. CRB Aesthetic & Laser Clinic
Hycoox
Meanwhile, Hycoox is a treatment that offers a “skin reset” from within. Another option for face rejuvenation and anti-aging, this treatment uses a multi-suction injector to infuse the skin with a cocktail of skin-loving ingredients — botulinum toxin for fine lines, hyaluronic acid for hydration and bounce, and exosomes for brightening and repair.
Designed for minimal swelling and increased comfort, the injection procedure is directed at the treatment spots to improve delivery of the injectables.
There may be a bit of downtime for this treatment, taking about a day to a week for recovery, but peak results can be visibly seen within two weeks. The treatment can be done after a month, with a maximum of three sessions a year.
Through their subtle and effective treatments, DR. CRB stays true to their mission of making clients feel “Naturally More Beautiful,” with services and offers grounded in science and refined aesthetics.
For inquiries and bookings, you may contact 0916 768 2750 and follow DR. CRB on Facebook and Instagram.
Location: Level 2 C2 Bldg, Bonifacio High Street Central, 7th Avenue corner 28th Street, Bonifacio Global City, Taguig
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Hair care used to revolve around dramatic transformations. But, somewhere along the way, it’s finally stepping into the same space as self-care and has become something slower and more intentional. The focus? Moving beyond styling and towards healthier strands, scalp massages, and restorative routines that are never rushed.
Celebrity Hairstylist Paul Nebres is seeing this shift firsthand and is at the forefront of making hair care more than just a trend.
In an exclusive conversation with The Beat Manila, he shares the emerging hair care trends that are currently shaping 2026 — and how his newly founded brand, BETTERHAIR, has tapped into this new era where hair care and self-care go together.
Less on Styling, More on Prep
Photo from Instagram/BETTERHAIR
If there’s one shift becoming clear across social media, it’s the growing focus on hair preparation and overall hair health — and it’s a welcome one. According to Paul, this marks a huge change from how people once approached hair care. In the past, many believed that using the right shampoo and conditioner was more than enough.
Now, the conversation is shifting towards knowing what your hair needs and building a strong foundation: scalp care, heat protectants, leave-in conditioners, and the right prep before styling.
At the same time, some long-standing haircare misconceptions in the country still need to be constantly addressed. One of the biggest? The belief that frequent hair washing automatically leads to healthier hair.
It’s an understandable habit, especially in a climate as hot and humid as ours. However, overwashing can actually strip the hair of its natural oils, which may lead it to produce more oil to compensate. Over time, this can disrupt the scalp’s balance rather than improve overall hair health.
To this, Paul said that the focus should ultimately be on balance. “Using the right products to maintain moisture, manage oil, and protect hair from humidity, while learning how to care for their hair even on the days they don’t wash it.”
Social media, too, has played a significant role in shaping how people approach hair care today. But according to Paul, it’s a double-edged sword. “On one hand, it has made it easier for people to discover new techniques, products, and trends from around the world. But at the same time, there’s also a lot of misinformation,” he explained.
“If people blindly follow advice from unverified sources or use products incorrectly, it can actually damage their hair. So while social media is a powerful tool for discovery, it’s important to be mindful and rely on credible information from trusted brands and professionals.”
Still, despite the never-ending streams of trends online, hair care is becoming more personalized than ever. As a hairstylist, Paul has always tried to balance both creativity and hair health for his clients, and quite thankfully, the two are no longer conflicting.
“In fact, many creative trends today actually revolve around better hair health. The idea of proper hair prep and styling has become part of the aesthetic itself. So following trends today often means building a healthier routine rather than compromising the condition of your hair.”
Why Hair Care Isn’t One-Size-Fits-All
Proper hair care isn’t a “one-size-fits-all” situation. According to Paul, the best routine is one that aligns with both your lifestyle and your hair’s specific needs.
“For example, someone who goes to the gym frequently will have very different hair concerns compared to someone who spends most of their day in an office,” he explained. “People with naturally oily scalps will also need a different routine from those with dry hair. Once you understand your hair’s needs — whether it’s oil control, volume, hydration, or smoothing, you can build a routine around those priorities.”
Another key factor to consider when building an effective hair care routine is the climate. With the Philippines’ hot and humid weather, hair can easily end up feeling greasy, heavy, or flat. For many, finding the products that truly work with these conditions has always been a challenge — an expensive one at that.
That’s exactly the gap Paul Nebres hopes to address with his new hair care brand, BETTERHAIR, which is designed with both hair health and the local climate in mind.
BETTERHAIR: The Philippines’ Newest Premium Haircare Line for Filipinos, By Filipinos
While many global hair care brands offer products suitable for Filipino hair, options specifically designed with local needs in mind are still surprisingly limited in 2026.
After years of working with celebrities like Nadine Lustre, editorial shoots, and fashion campaigns, Paul Nebres has built a career around understanding how hair behaves both in front of the camera and in everyday life. His approach has always balanced creativity and artistry with practicality — focusing on what truly works for his clients and hair.
Photo from Instagram/BETTERHAIR
BETTERHAIR aims to fill that gap. Created by Paul Nebres, alongside photographer BJ Pascual and fashion designer Vania Romoff, the new premium hair care line is formulated for Filipinos, considering the local hair types, daily routines, and the country’s hot and humid climate.
“We wanted to prove that a Filipino haircare brand could match international brands in quality and innovation while being designed specifically for our hair and climate,” shared Paul. “Based on the response so far, I think we’ve proven that there’s a real demand for that in the Philippines.”
The launch of BETTERHAIR had been a long time coming. What makes it even more meaningful for Paul is that the brand was created alongside longtime collaborators and close friends.
“Have you seen their hair? They’re the perfect co-founders!” joked Paul.
(From left) Vania Romoff, Paul Nebres, and BJ Pascual | Courtesy of BETTERHAIR
The idea for the brand, he recalls, actually started during a casual dinner conversation. “Most of the products I used professionally had to be sourced from the US or Europe,” he explained. “We began wondering: what if we created a premium haircare brand designed specifically for the Philippines, combining my experience in haircare with BJ and Vania’s strong creative vision?”
One thing Paul Nebres — and BETTERHAIR as a whole — is particularly proud of is the brand’s obsessive attention to formulation, design, and innovation.
Take its Slide & Slick Hair Wax, for example. The product combines two tools in one, designed to make styling flyaways easier while helping create sleek looks quickly and effortlessly.
The Slide & Stick Hair Wax (left) and Ready Airset Go Flex Hairspray (right) | Courtesy of BETTERHAIRCool Root Dry Shampoo | Courtesy of BETTERHAIR
Another detail Paul highlighted is that BETTERHAIR products are “Designed in the Philippine Islands.”
“While many brands emphasize being formulated abroad, we believe there’s real value in designing products specifically for our environment and lifestyle,” said Paul. “Hair behaves very differently in humid climates like ours, so we really took the time to make sure every product performs well in real Philippine conditions.”
Self-Care, Hair Care, and Confidence
Ultimately, hair care goes seamlessly together with self-care and confidence. For Paul, it plays an important role in how people feel about themselves.
“Hair is another canvas for self-expression,” he shared. “That philosophy is really at the heart of BETTERHAIR: helping people build simple daily rituals that make them feel more confident in their hair.”
Photos from Instagram/BETTERHAIR
As a hairstylist, Paul’s work has always centered on helping clients feel their best. And often, that confidence begins with hair that looks good and feels healthy. That’s exactly where BETTERHAIR hopes to make a difference.
“Ultimately, I hope people feel more confident in their hair. When people feel that their hair looks good and is healthy, it naturally boosts confidence. My goal is for BETTERHAIR to help people feel confident in caring for and styling their hair every day.”
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Finding fashion inspiration was no easy task in the past. Before, you had to tune in to television, maybe even purchase a fashion magazine, just so you could get a glimpse of a fashion trend or style that resonated with you. In the digital age, however, social media takes center stage, and our access to fashion has become easier than ever. Whatever style or aesthetic you’re trying to pull off, social media has got you covered.
With the continuing rise of social media platforms nowadays comes the growing number of fashion influencers. Particularly for male audiences, there are several internet personalities whose fashion choices and personal style justify their large follower numbers.
While every single one of them could easily be perfect additions for this list, these Filipino male influencers stand out for their undeniable social media presence and fashion ensembles. Consider this your guide to influencers you need to follow ASAP for fashion inspiration.
Justin Bangsil
Photo from Instagram/Justin Bangsil
With over 100,000 followers as of this writing, you know people aren’t there just for his good looks — they’re tuning in for some tips and inspirations too. A fashion and lifestyle creator, Justin Bangsil lets his followers into his world while casually sharing some of his fits worn during specific occasions. In addition, he also offers some insights on how to style a particular piece, giving his followers some tips and tricks on how to pull off any piece as fashionably as possible.
Often sporting a clean boy look, Bangsil also isn’t afraid to play with colors and textures from time to time. And he’s also known for his island boy looks, which only add even more depth to his fashion game.
Through his Instagram feed, we could already see the kind of person Kerwin King is. He isn’t just a fashionista (though that alone steals the show), but he also has a thing for curating such an aesthetically pleasing feed, while sharing with his followers his travel escapades and life as both a photographer and a visual artist. And he certainly knows how to dress for the occasion.
Whether it's for a prestigious event or just a random day, it's always like a fashion runway. Sure, following him means you’ll get some fashion insights — and what a little mix-and-match could do to complete your outfit. But you’re guaranteed also to learn some poses as you scroll through his feed even further (he's pretty good at it, too).
Follow him on Instagram and TikTok for more travel photos and fashion inspirations.
Christian Tiu
Photo from Instagram/Christian Tiu
Christian Tiu leans toward the adventurous side when it comes to fashion, refusing to be boxed into a single mold. That sets him apart from the rest, as he knows how to experiment while being exceptionally good at it. In one carousel of photos, he appears more elegant, while in another, he embraces a more playful aesthetic. He sometimes gravitates toward monochromatic looks, printed ensembles, laid-back outfits, streetwear, and more.
On his Instagram, there is also no shortage of beach photos, proving that even with less clothing, one can still look fashionable. You may also follow him on TikTok, where he also shares a glimpse into his life.
Mikyle Quizon
Photo from Instagram/Mikyle Quizon
A fashion and travel influencer, Mikyle Quizon shares his travel photos while clad in a dapper ensemble that he makes effortlessly cool all the time. Refined is one thing to describe Quizon’s personal style, but he is seen experimenting with distressed looks, too; except, he manages to make it look as sophisticated as possible.
Whether he’s on vacation, at events, promoting brands, or just on a random day, his fashion game is always on point. You’ll never see him slacking on his fits, even when he’s wearing something on the simpler side. Now that’s a real fashionista.
Follow him on Instagram and TikTok to keep up with his new travel adventures and remarkable fashion looks.
Jeff Ong
Photo from Instagram/Jeff Ong
Jeff Ong’s fashion sense is beyond question. He consistently delivers stylish looks, and he often leans toward the casual or streetwear style. While most people dress to impress (because, clearly, there’s nothing wrong with that), he seems like someone who dresses to express himself — and he never misses. Not even once.
Apart from fashion, he is also a fitness influencer, inspiring his followers not only through his style but also through his fitness journey, which he often shares on his Instagram page or TikTok account. He takes care of himself so passionately, and it shows — enough reason to keep up with his socials. But he has such a good fashion sense that one can’t help but click the follow button.
You may follow his social media pages for more fashion and fitness inspiration. Just last year, he and his wife, Rhea Bue-Ong, welcomed their baby girl into the world, so expect more updates about his life as a parent, too!
LA Aguinaldo
Photo from Instagram/LA Aguinaldo
LA Aguinaldo has been an influencer for quite some time now, and his knack for delivering sleek fashion ensembles could be very much attributed to his work as a model. He’s already got a great foundation: great looks, height, and overall appeal. But good looks can only go so far — it takes one true blue fashionista to pull off a whole look. Good thing, Aguinaldo encapsulates that trait.
Whether he’s modeling, attending fashion weeks, or living life to the fullest, you can expect him to always be at the top of his fashion game. Follow him on Instagram and TikTok to check more of his fits — and maybe get a peek at his very busy and exciting life.
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If you’ve been out and about recently, you’ve probably noticed how quickly the Philippines shifted from cool January mornings to full-on summer heat — back to regular programming.
While we do appreciate and romanticize warm days and golden sunlight, dealing with the heat daily can be quite a nuisance, especially for adults who are always on the go. To keep the summer heat at bay, here are some products that can help provide a bit of comfort and cool.
Portable Handheld Fan
JisuLife Handheld Fan Pro 1 | Photos from Instagram and Shopee/JisuLife
If you’re a commuter, then you know that this is a must-have. There is nothing more annoying than having beads of sweat rolling down your neck and forehead, while waiting in line for god knows how long under the sweltering heat. As such, having a handy portable fan is a necessity — almost like an extra limb.
Portable hand-held fans like the Jisulife Handheld Fan Pro 1 are some of the more commonly used ones and can last for a whole day or two — definitely the best choice for commuters and for those who get hot easily.
Shop the Jisulife Handheld Fan Pro 1 on Shopee and Lazada.
Cooling Powder
Cooling Powders from SNAKE BRAND | Courtesy of SNAKE BRAND
Remember when our mothers used to put baby powder on our necks and backs when we were younger? They were definitely onto something then, because now we’re back to placing powders on our necks and backs with cooling powder!
Cooling powders are precisely what adults these days need, providing fast-acting relief and a feeling of freshness from the sweltering heat and heat rashes. Powders like SNAKE BRAND’s Cooling Powders are best to keep the heat at bay, offering several varieties that are calming, skin-loving, and made for all year round.
Giggles Cooling Wipes | Photos from Facebook/Giggles Philippines
If powders aren’t your thing, then the next best thing to keep the heat at bay and to get rid of the sweat while outdoors is cooling wipes! Apart from being convenient and readily available anywhere, cooling wipes also provide instant hydration that revives dry skin and is gentle enough to be used constantly. Some even have skincare advantages, with ingredients like aloe vera often in the mix.
Brands like Giggles have their own versions of Cooling Wipes that provide comfort that every commuter needs with the heat — and are even wallet-friendly!
Shop the Giggles Multi-purpose Cooling Wipes on Shopee, Lazada, Watsons, and more.
Cooling UV Sunscreen
Happy Skin 360° Cooling Sunscreen Spray SPF 50 PA++++ | Photos from Website and Instagram/Happy Skin
With the heat comes the need for protection. While most are still quite hesitant to reapply sunscreens on top of their makeup, some brands have come up with ways to do just that — without the need for sunscreen sticks.
Sunscreen sprays are an incredibly convenient way of reapplying SPF while on the go, offering a lightweight, fast-absorbing,and broad-spectrum protection against UVA and UVB rays. They’re all made for sensitive skin and even provide hydration on the sunniest days.
Many local brands each have their own versions of sunscreen, but one thing that can make it even better is if it has cooling properties. Happy Skin has its 360° Cooling Sunscreen Spray, offering a top-to-toe sunscreen in aerosol form that is refreshing and hydrating, with cooling technology that calms irritated and sun-stressed skin.
Shop the Happy Skin 360° Cooling Sunscreen Spray SPF 50 PA++++ on Shopee and Lazada.
Cooling Mist
Pastel Cooling Spray | Photos from Instagram/Pastel Philippines
Cooling mists are just like cooling wipes — but in spray format. And just like the former, cooling mists are designed to hydrate and soothe the skin in hot weather and after sun exposure. It can be used on the face and body, offering an instant refreshing feeling all around to keep cool.
Brands like Pastel have convenient, pocket-sized bottles that provide a mild, refreshing scent, with a hint of menthol to add to the coolness. Don’t worry if it stings a little; it’s just the cold hitting the first time!
Human Nature Cooling Leg & Body Cream | Photos from Shopee and Instagram/Human Nature
After a hot and humid day, there’s nothing better than a cool, comforting bath — and of course, a skincare routine to boot. If you want to keep the cool and fresh feeling even at home, consider applying a cooling lotion!
Often used for muscle recovery and post-sun exposure, cooling lotions also hydrate and calm the skin, with ingredients like aloe vera, menthol, and peppermint in the mix to provide a cooling sensation on the skin.
Human Nature has the Cooling Leg & Body Cream that is natural, mineral-free, moisturizing,and refreshing, leaving the skin healthier and soothed with the invigorating cooling sensation that’s perfect to chill out with after a day in the sun.
Shop the Human Nature Cooling Leg & Body Cream on Shopee, Lazada, and Watsons.
Cooling Setting Powder
Happy Skin Fresh Morning Dew Aqua Cooling Setting Powder | Photos from Instagram/Happy Skin
Keeping the cool isn’t limited to hand-held items, body mists, or creams! Recently, more beauty brands in the country have been formulating makeup products that have cooling effects and are great to use for the country’s tropical climate.
For those who wear makeup, we suggest replacing your regular powders with the Happy Skin Fresh Morning Dew Aqua Cooling Setting Powder, made with a unique 50% water and powder blend that provides a cool and refreshing sensation upon application, and finishes semi-matte on the skin.
The product is also infused with skin-caring ingredients like Cica, Hyaluronic Acid, and an Anti-Blue Light Technology that deflects damaging light from digital devices.
Shop the Happy Skin Fresh Morning Dew Aqua Cooling Setting Powder on the website, Shopee, and Lazada.
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If you’ve been chronically online like us, you might have seen the words bebot, kikay, and kakaibabe floating across your feed and TikTok FYPs — written into captions, translated into tutorials, and made into memes that blur the line between joke and identity.
At first glance, these videos feel playful, almost like a passing trend destined to fade. But, if you look closer, it reveals something deeper: how Filipinas of all ages are now embracing their beauty, femininity, and confidence in a world that is now only learning to love their natural features.
Originally rooted in Filipino slang and pop culture, these terms have now become more than just words — they are modern-day Filipina archetypes, defined by their own aesthetic, attitude, and cultural weight.
So, what do the “bebot,” “kikay,” and “kakaibabe” girlies look like?
The Bebot
Content creators Belle Rodolfo and Marj Makoret doing the "Bebot" trend | Screenshots from TikTok/Belle Rodolfo and Marj Makoret
She is the baddie — the epitome of confidence, the kind of girl who turns heads the moment she walks into a room. She is bold, unapologetic, and charismatic; she carries herself like she knows exactly who she is — and she eats it up every time.
A slang term for “pretty woman” or “babe,” bebot was popularized by the 2005 song “Bebot” by the Black Eyed Peas. Written by Filipino-American rapper Apl.de.Ap, the track talks about his experiences as an immigrant, while its music video celebrates everything Filipino — including Filipina beauty.
Today, the bebot is more than the song. She is confidence personified, and a woman who has mastered self-love. She is glamorous and outspoken, yet grounded and dignified. Whether she’s serving looks or simply just living in the moment, a bebot reminds us that we should be unapologetically ourselves.
IRL Inspiration
(From Left) Assunta de Rossi in "Jologs" (2002) and Desiree del Valle | Photos from IMDb and Pinterest
The best examples for the historically accurate bebot girlies are the Filipino actresses and personalities who dominated the 2000s — think Assunta and Alessandra de Rossi, Desiree del Valle, Diana Zubiri, Nikki Gil, Iya Villania, Bianca Gonzales, and Toni Gonzaga.
How to Channel Your Inner Bebot
To embody the historically accurate bebot makeup look, here are some essentials you should have:
Matte / Powder Foundation
In the early 2000s, dewy skin wasn’t the goal — the look had to be matte. Powder foundations were especially popular, which often left a slightly ashy finish that became part of the era’s signature look. Products like the Enigma Beauty Skintroduction Powder Foundation reflect this throwback aesthetic, offering full coverage with a velvety, soft-focus finish.
Shop the Enigma Beauty Skintroduction Powder Foundation on Shopee.
Thin, Laminated Eyebrows
Before the fluffy brow trend took over, everyone’s eyebrows were sleek and slim. The bebot girlies used to over-pluck and sharply define their brows, and this made the entire look more snatched, more mataray (sassy) as they described it. Products like the Sunnies Face Lifebrow Micromarker can mimic this look, and it stays on for the entire day to keep the brows sharp and precise.
Shop the Sunnies Face Lifebrow Micromarker on the website, Shopee, and Lazada.
Frosty and Smokey Eyeshadow
Shimmery silvers, icy blues, and smoky greys were the staples of bebot girlies — and are the pièce de résistance to the look. From day errands to late-night parties, these were the shades that gave the drama and what made the bebot look so iconic. The Issy Curated Eyshadow Quad Micropalette offers two sets that are perfect for this eye look: Terra Firma and Disco Tech. To add a little more drama, the Issy Glitter Suspension Stick is the perfect topper for the eye looks.
Shop the Issy Curated Eyshadow Quad Micropalette on Shopee and Lazada, and the Issy Glitter Suspension Stick on Shopee and Lazada.
Frosty and Dark, Nude Lip Combo
A contrast-heavy lip combo finishes the entire look for the ultimate bebot look. Think pale nude lipstick layered with a darker brown lip liner and topped with frosty lip gloss. Our suggestion for this combo? The Colourette Easy Matte in Felt Cute, Issy Lip Bite in Lowkey, and Issy Fat Gloss in Insatiable.
Add some hoop earrings from Penny Pairs, and now, you're a bebot.
The Kikay
(From left) Content creators Kimberly Kim and Andrea So doing the "Kikay" trend | Screenshots from TikTok/Kimberly Kim and Andrea So
She is soft, stylish, and unapologetically girly. Others might see her as a foolish and innocent girl, but she isn’t — she just embraces her youth and finds joy in it. From her pink and glossed lips to accessorized outfits, the Kikay loves everything feminine and takes care of her looks with a rigorous beauty routine.
Traditionally, “kikay” has always been used to describe girls who are feminine and vain, often in a negative light. The word was even referenced in the popular 2005 song “Sayaw Kikay” by the Viva Hot Babes, which talked about who the kikay were. But today, the girls are reclaiming the word. She is proof that loving pink, gloss, and everything pretty does not make one superficial.
The modern-day kikay is a girl who balances softness and romance with a no-nonsense attitude. The kikay are the everyday students, professionals, creatives, and dreamers who refuse to confine themselves to the mundane or to choose between ambition and aesthetics. In a world where people look down on frivolity, the Kikay chooses to shine — regardless of what they say.
IRL Inspiration
Jolina Magdangal | Photos from PinterestBINI's Maloi | Photo from Instagram/Maloi Ricalde
If we were to be completely honest, there are only three historically accurate kikay girls to look up to: Jolina Magdangal, Sandara Park, and Heart Evangelista. These girls dominated the scene back in the 2000s and are still your best examples of who the kikay girlies are.
Today, we’d probably look at Maloi from BINI as the best kikay girl out there — her fun and quirky fashion style definitely screams kikay from head to toe.
How to Channel Your Inner Kikay
To embody the kikay look, here are some essentials that you should have to look straight out of a Candy magazine:
Shimmery, Pink Eyeshadow
Compared to the bebot look, kikay eye makeup is more colorful and playful, leaning towards pinks. A simple eye look works, but the golden rule is — it has to have pinks in it. The BLK Cosmetics Eye Stacks have some palettes that perfectly do the job: Blush Blooms, Ballet Pink, Drama Queen, and Soft Rose.
Shop the BLK Cosmetics Eye Stacks (Full and Refills) on Shopee and Lazada.
Baby Pink Blush
The kikay color story continues with the cheeks, and what makes her iconic is her blush! The blush placement can vary on a girl’s facial structure, but the color almost always has to be baby pink. It’s the golden rule; we don’t make the rules. Products like Chu Chu Beauty’s Heart Blush Duo give the cheeks a subtly pigmented pop of color, and the packaging itself screams kikay.
Shop the Chu Chu Beauty Heart Blush Duo on Shopee and Lazada.
Nude Eyeliner
The eyes never lie, and what makes the kikay eye makeup look the way it should is through making the eyes look “more awake.” Nude eyeliner does the job, adding the illusion of a bigger eye shape. Vice Cosmetics’ On The Daily Lasting Liner has a nude colored eyeliner that stays, doesn’t smudge, and truly makes the eye pop.
Shop the Vice Cosmetics On The Daily Lasting Liner on Shopee and Lazada.
Frosty, Pink Lip Combo
Another thing similar between the bebot and the kikay looks is their love for a frosty lip. But, for the kikay girlie, it should match the color story of the eyes and cheeks — but a bit cool-toned. As such, pink is always the answer. Products like Colourette Cosmetics’ Velvetint Blurring Lip Tint in Spring Bloom, paired with a frosty lip gloss, are perfect for locking in the kikay look.
Shop the Colourette Cosmetics Velvetint Blurring Lip Tint on Shopee and Lazada.
Don’t forget to accessorize, and you’re good to go!
The Kakaibabe
(From left) Content creators Samantha Gutierrez and Janzen Alaine doing the "Kakaibabe" trend | Screenshots from TikTok/Samantha Gutierrez and Janzenz Alaine
Now, she is the moment. She is effortless, unbothered, and totally cool without even trying. She is naturally beautiful, moving through life with quiet yet palpable confidence — minimal makeup, uncomplicated routine, and casual fits. She isn’t one who chases trends and doesn’t rely on her looks to make her stand out — she is charming in her own right, and she does it right.
The term was popularized by the 2014 song “Kakaibabe” by Donnalyn Bartolome, which talks about finding a rare and special partner — who is self-assured and embraces their individuality. She is a girl who shies away from the norm and who is authentically herself wherever she goes.
Online, she might look like one of those clean girls, but she is more than that. In a world of hyper-polished perfection and filters, she is the personification of simple and genuine beauty. She celebrates others’ beauty without the need for validation and doesn’t see the need to perform for others.
IRL Inspiration
(From left) Nadine Lustre and Kathryn Bernardo | Photos from Instagram/Nadine Lustre and Kathryn Bernardo
The Kakaibabe era was most prominently seen back over just a decade ago, when actresses like Nadine Lustre, Kathryn Bernardo, and Liza Soberano were still starring on teleseryes.
How to Channel Your Inner Kakaibabe
To be the kakaibabe girl, here are some makeup essentials you’ll need to look effortlessly cool (think natural makeup):
Dewy or Semi Matte Foundation
The kakaibabe doesn’t go for a totally heavy look. Sometimes, they might even ditch foundation as a whole and go straight to concealer. On days they do use foundation, the kakaibabe uses a dewy or semi-matte foundation to keep it closer to their natural facial texture. For looks like this, the SOLA Daily Foundation Primer provides a light to medium coverage, while still finishing semi-matte on days you want your natural skin to shine. Remember to apply only a little amount, though!
Shop the SOLA Daily Foundation Primer on Shopee and Lazada.
Cheek and Lip Tint
Kakaibabe girls know how to keep their makeup natural as much as possible, and they get their signature flushed cheeks with a Cheek and Lip tint. These multi-use products often make their makeup look more cohesive and lessen the number of products they use. Products like BLK Cosmetics’ Fresh Lip & Cheek Water Tint are some of the more popular picks, offering a wide range of shades that fit different skin tones for a more natural look.
Shop the BLK Cosmetics Fresh Lip & Cheek Water Tint on Shopee and Lazada.
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Calling all Beauty enthusiasts! Thailand’s beloved beauty playground, Konvy Beauty, finally arrives on Philippine shores with the opening of its first-ever flagship store at Robinsons Galleria.
Founded in Thailand in 2012 as an online beauty store, Konvy Beauty has since grown into one of Southeast Asia’s most trusted e-commerce destinations for all things beauty and skincare. The brand entered the Philippine market in 2023 through its official stores on Lazada and Shopee, but last Feb. 2, they’re taking the experience offline, bringing signature brands and all the trending beauty products to Filipino consumers.
When asked why they chose to open a store in Manila, JC Chen, Chief Commercial Officer of Konvy Beauty, told The Beat Asia, “We looked at Southeast Asia, and we saw the Philippines has a very young demographic. We also did some surveys and realized that a lot of Filipino consumers want more access to brands and assortment. We believe that in all of Southeast Asia, the Philippines is underserved in this regard. The other thing we also saw is that when we look at where consumers buy cosmetic products, there are not a lot of choices. So, because of this gap, we were very excited about this market.”
Photo by The Beat Asia
The physical retail space is located on Level 2 of Robinsons Galleria, welcoming shoppers to a beauty wonderland, featuring a curated mix of global favorites alongside beloved Thai, local, and K-Beauty picks — all of which are 100% authentic.
Some well-known brands in the mix include Mediheal, a K-Beauty skincare favorite known for its toner pads and sheet masks. With Konvy being its official retailer in the Philippines, you can get your hands on many of its bestsellers, such as the varying toner pads (P1,250), serums (from P1,050), sleeping masks (P125), cleansers (P625), lip care products, and more. You can also get the viral COSRX snail serum (P950), Face Republic’s skincare line, and even Korea’s top pore-minimizing serum from FRANKLY, available in 40 ml (P499) and 60ml (P699) variants.
Photo by The Beat Asia
As a retailer from Thailand, you’ll also find many notable Thai brands such as 4U2, a beloved Thai makeup brand; Joji, known for its sustainable skincare products, and the Konvy Beauty-exclusive Oni, which features various makeup tools that cater to different aspects of makeup application, from contouring to blending. One product we especially loved is the five-piece portable makeup brush set with a mirror for only P375, which fits perfectly in your travel kits!
You can also find some familiar local brands on the shelves, such as Ever Bilena and Detail, proving that Konvy is all about giving its customers variety.
Photo by The Beat AsiaPhoto by The Beat Asia
“You can see how we display the store. We are very young. We’re very trendy. A lot of the brands are actually not originally available in offline stores. In Thailand, we are like the pioneers for new and trending brands. They might be selling well on TikTok, but not available offline, so we wanted to be the first one. We wanted to replicate that exciting shopping experience, so when you come to Konvy, there’s always something new. It’ll be more about bringing brands that were not previously available in the Philippines into the market. Kony wants to become that bridge,” said JC.
While already available on several online platforms like Lazada, Shopee, and TikTok Shop, having an offline store significantly enhances Konvy’s consumer experience. It allows shoppers not only to cross-check a product’s effectiveness and reliability through online reviews and makeup tutorial videos, but also to try the products on the spot — testing shades and formulas directly on their skin to see how they truly look and perform.
The CCO also shared that more collaborations are on the way, specifically with Filipino brands to expand their local offerings. He also mentioned that later on, an official mobile app may be introduced to further provide customers with a wider range of unique experiences.
For updates on the latest offers, follow Konvy Beauty Philippines on Facebook, TikTok, and Instagram.
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The Philippines’ biggest beauty event is back — and set to return even bigger in 2026.
BeautyCon is making a comeback in Manila, taking over Halls 1 to 4 of the SMX Convention Center at the MOA Complex in Pasay City from Mar. 19 to 22, 2026.
Photo from Instagram/Watsons Philippines
The four-day event marks another chapter for the global beauty and lifestyle platform Watsons, bringing together brands, creators, and beauty enthusiasts under one roof.
Known as a playground for beauty mavens since starting in 2024, BeautyCon has grown into the largest and most-awaited beauty event in the country, spotlighting emerging trends, community-led conversations, and interactive experiences that reflect the heart of the blooming local beauty scene.
Expect shopping deals, loads of freebies, popular and up-and-coming brands, and opportunities to connect with industry voices across beauty, wellness, and self-expression at the beauty event of the year!
Entry to the event will be free for Watsons Club, SMAC, and LOOK At Me members, making it the most accessible stop for anyone curious about what’s going to be the it beauty trend of the year!
More details, including brand lineups and event highlights, will be announced soon, so stay tuned by following Watsons PH on Facebook and Instagram.
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In a city where everything moves fast, including fashion, there are still a number of designers who advocate for a slower kind of momentum. One of them is Yumi Christina Sakamoto, founder of EDYA 1929, a cultural luxury label rooted in heritage, and LocaManna, her more relaxed, resortwear counterpart.
Through LocaManna, a Japanese-Filipino sustainable brand with a focus on menswear and unisex garments, Yumi Sakamoto creates pieces that feel light on the body, yet mindful in their making — garments that move easily between the sea and city, structure and softness, all rooted in intention.
Lotus Scarf Tie (L) and Rust Lotus Batik Shirt (R) | Photos from Instagram/LocaManna and EDYA 1929
Where her first label, EDYA 1929, carefully reconstructs vintage kimonos into fashionably contemporary heirlooms, LocaManna leans to freedom: relaxed silhouettes, breathable textiles, and a design language shaped by movement rather than the rules.
Rooted in Japanese technique and Filipino warmth, LocaManna is a representation of both culture and calm, a part of a growing shift towards a quieter, slower, and more thoughtful idea of luxury. One that values how clothes are made just as much as how they look.
The Beat Manila sat down with Yumi Christina Sakamoto for a conversation about the ethos behind LocaManna, her attitude towards menswear and fashion, and what sustainability means to her — beyond the fabric.
LocaManna and the Idea of Freedom
After moving constantly between Japan and the Philippines in search of inspiration, Yumi found herself longing for clothing that felt light, free, and expressive — pieces she could carry with her on her travels, just like the life she was living, and something that fellow travelers could enjoy too.
This longing became the spark for LocaManna — born from her journeys across Southeast Asia and fueled by a desire for movement, escape, and spontaneity. Her Japanese-Filipino heritage also shaped the brand; growing up with two cultures taught her to embrace diversity and eventually encouraged her to create a resortwear line that celebrates the adventurous spirit of life.
Photo from Instagram/LocaMannaPhoto from Instagram/LocaManna
The name “LocaManna” is also an expression of this dynamic energy. “Loca,” while meaning “crazy” in Spanish, represents freedom and a wild, untamed spirit. “Manna,” on the other hand, comes from the biblical term that means “blessing” and the Filipino term for “inheritance.” Together, these two words embrace life as both an adventure and a gift.
For the brand’s visual language, LocaManna draws inspiration from tropical textures like woven fabrics, sun-washed linens, and organic prints — translating this ethos through fluid silhouettes, breathable fabrics, and colors that feel bold and alive. Each material used in their designs is handmade, hand-painted, and thoughtfully sourced from local artisans, with whom Yumi loves to collaborate.
For the brand’s second collection, Yumi shared that she sourced the materials from Bali, with the designs inspired by the island’s spirit of slow living. “I love to collaborate with the locals, so I try to source fabrics that they recommend,” she shared.
Rethinking Menswear
For Yumi, focusing on menswear for her newest collection felt like a push in the right direction — a way to gently challenge the existing rules of men’s fashion.
“Menswear felt more unexpected in the way I envisioned resortwear,” she shared. “I wanted to introduce gentleness, colors, and emotion to the clothing without removing strength.” In her eyes, clothes can be shared and experimented with — a man’s shirt could be worn as a dress, and familiar pieces can take on as many lives as it pleases.
Yumi designs LocaManna’s pieces with a direct focus on proportion, intention, and silhouette. Balance, to her, is everything. “The fabric choices, the strength in cut,” she began. “When the structure and drapes come together, the pieces naturally become gender-fluid without feeling formless.”
Red Awan Flow Shirt (L) and Sunda Wave Classic Shirt (R) | Courtesy of Yumi Sakamoto, LocaMannaMale model wearing Cranberry Shiori and female model wearing Rust & Bloom Maxi (L) and Grape Expectation Resort Shirt (R) | Photos from Instagram/LocaManna
Yumi’s approach to menswear comes at a time when the fashion scene in Manila is shifting — becoming more experimental and open to softer and fluid silhouettes. However, she still holds out hope for something more in that regard. “I hope to see more color, emotional storytelling, and craftsmanship in structure,” she explained. “Menswear doesn’t have to be always powerful.”
She also compared the fashion scene in Tokyo and Manila, in which she found fashion in Tokyo to be more limited, stricter with rules, while Manila is free, expressive, and has personality. “In the Philippines, there are no rules, that’s why I can do men’s fashion here because I can create whatever I like and people don’t judge,” she shared.
The Quiet Approach to Sustainability
More than just another fashion brand, LocaManna carries a subtly powerful commitment to sustainability. On a more personal level, Yumi Sakamoto says that sustainability is also about emotional longevity.
“I design pieces meant to be worn for years, not seasons,” she started. “It’s also about cultural respect — honoring the hands, histories, and environments behind each garment.”
Before moving to the Philippines, Yumi used to work as a fashion designer for a major brand in Japan. There, she witnessed how much clothing was produced — and just as quickly, how much of it was being thrown away. This cycle of overproduction, she noted, deeply affects the environment, and in turn, the laborers behind it.
In a sense, LocaManna moves against the current of today’s fast, ever-evolving, and disposable fashion culture. It consciously produces a limited number of products, crafted from preloved kimonos, deadstock materials, and proudly local Filipino textiles, defining itself as a brand that holds exclusivity with mindfulness in tow.
Bali Silk Mix Slip Dress (L) and Lava Flow Shirt (R) | Photos from Instagram/LocaManna
Looking ahead, Yumi Sakamoto says that LocaManna is heading towards refinement, growth, and intention. “I want to explore deeper storytelling, stronger silhouettes, and deeper collaborations with local artisans,” Yumi said. “I want to collaborate with creatives — whether that’s in fashion or not.”
LocaManna’s journey as a brand is still unfolding, and with every piece they create, Yumi hopes that it becomes a part of someone’s story too. “I hope they feel the courage to travel, to slow down, to carry a memory of freedom,” she said.
“I don’t want people to be finished with my clothes after one season. Clothing should last years, and maybe be inherited from parents to their children. I want fashion to be more valuable.”
Collection II of LocaManna is available on their website. Follow LocaManna on Facebook and Instagram.
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Filipino beauty brand blk Cosmetics has opened its first-ever flagship boutique on Dec. 8, 2025, choosing Ayala Malls Manila Bay as the home of its largest store to date.
Following years of expansion, store openings, and kiosk debuts all over the country, the brand has now unveiled a flagship space designed in its signature soft blush-pink palette, paired with sleek, soft-futurist minimalism that reflects blk’s modern and uncomplicated beauty ethos.
The celebration of the flagship store’s opening doubled with the debut of the brand’s newest concept, blk Café. Located on the right side of the boutique, the café serves a selection of drinks — coffee, non-coffee, and signatures — that elevate the shopping experience.
For coffee, blk has partnered with Yardstick Coffee for their in-house brews, using their Switch blend for a full-bodied, rich, and velvety cup. They serve both hot and cold drinks ranging from P140 to P220 — Americano, Latte, Toasted Biscoff Spanish Latte, Breve Latte, Sea Salt Latte, and Tiramisu Cream Cheese Latte.
Photo from Instagram/blk Café
For non-coffee, blk partnered with The Superfood Grocer for a selection of matcha-based drinks — Pure Matcha (P190), Sea Salt Matcha Latte (P200), and Butter Cookie Matcha Latte (P220).
Their signature teas were named after the newest blk Scents, enhancing the experience of trying them out for the first time in-store: Lazy Mornings (Fig and Grapefruit, P150), Candied Kisses (Apple and Passionfruit, P150), Al Fresco Summer (Tangerine and Lemon, P150), Slow Dance (Pear, Wintermelon, & Sea Salt Cream, P150), and Quiet Ember (Jasmine + Milk, P150).
Photo from Instagram/blk CaféPhoto from Instagram/blk Café
The opening of blk Cosmetics’ flagship boutique + café concept also came with the launch of the newest blk Scents — a new collection of perfumes that were made to capture intimate and personal feelings. The bottles, shaped like the blk logo with a cute gradient effect, were thoughtfully designed in Spain with the dip in the middle allowing for an easy grip and precise hold.
Photo from Instagram/blk Cosmetics
The collection includes five fragrances: Al Fresco Summer, Slow Dance, Candied Kisses, Lazy Mornings, and Quiet Ember.
All perfumes were made with a concentrated blend of 25% fragrance oils, which are made to last for up to 12 hours. The bottles retail for P599 (20ml) and P1,199 (50ml), with the full set available for a discounted price of P2,499 from P2,995 (20ml) and P4,999 from P5,996 (50ml).
Photo from Instagram/blk CosmeticsPhoto from Instagram/blk Cosmetics
Location: G/F Ayala Malls Manila Bay Building A, Aseana Ave., Parañaque City, Metro Manila
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Our wardrobes start playing little mind games — one day, we’re convinced we’ve got the outfits planned for every event on the calendar, and the next we’re spiraling into the classic “I have nothing to wear!” panic.
So, we end up doomscrolling through Pinterest and Instagram, hunting for ideas, hoping to find that one looks fresh, fun, and totally us. And lately, there’s been a lot of dress rental shops on Instagram that have been giving every girl their dream fit — at an affordable price.
Whether you’re looking for something satin, craving a little “oomph” to your everyday looks, or just want to feel like an elevated version of yourself for one night, there’s just the rental shop for you!
Here are some local rental shops in Manila worth following and bookmarking when you’re in need of a head-turning look that’s perfect for any party, or if you’re looking to try out a more conscious way of easing your need for retail therapy!
Aecia
Photos from Instagram/Aecia
Renting clothes takes just four steps — and at Aecia (pronounced Ee-sha), you can style every moment with ease. Pick your outfit from their collection, shoot your content, return it, and then do it all over again.
Founded in 2024, Aecia was built on a simple yet conscious mission: to slow down fast fashion without slowing down your style. Their curated collection spans five categories, each tailored for a different kind of moment.
The Honored Guest covers weddings, date nights, and intimate events. Majestic Ballroom brings elegant drama for debuts, pre-nuptial shoots, birthdays, and graduation balls. Head Turners are for PR events, cocktail parties, and the main character energy for birthdays. Evening Soirée elevates black tie events and corporate functions. And for a more traditional touch, their Filipiñianas offer modern, rental-ready takes on classic Filipina style.
Follow Aecia on Instagram and take a peek at their virtual wardrobe here. Book a fitting at their studio here.
Location: 3rd Floor, R Square Mall, Malate, Manila
Continuiti
Photo from Website/Continuiti
Renting clothes is just like borrowing from your friends — and that’s how Continuiti was started by three friends. At its core and philosophy, “One Shared Closet, One Shared Planet,” Continuiti offers a space that reinvents the meaning of rentals and elevates the Philippine fashion scene through a more conscious, sustainable alternative.
Their collection features a curated variety of designer names and fashion labels — from House of CB, COCOSIN, Vania Romoff, Yong Studio, and more — across seven categories: Wedding Guest, Bridal, Party, Evening Wear, Special Occasion, Weekend Plans, and Vacation.
Their selection even features a partnership with Chris Nick, whose pieces celebrate style and substance and are a perfect fit for those looking to inject sensual fashion into their DNA.
Follow Continuiti on Instagram and have a look at their collections here. Book a fitting at their studio in Salcedo here.
Location: 6/F Finman Centre, Salcedo Village, Makati City
Dress Beyond MNL
Photos from Instagram/Dress Beyond MNL
Beloved by household names like Anne Curtis, Barbie Forteza, and Alexa Ilacad, Dress Beyond MNL has become a trusted destination for designer looks you don’t need to commit to.
Their catalogue is thoughtfully curated, spanning elegant long gowns, refined midi silhouettes,and chic cocktail dresses suited for everything from intimate celebrations to full-on red-carpet moments. Whether you’re chasing something timeless or a statement that makes you feel like you’re in front of paparazzi’s cameras, Dress Beyond MNL offers a seamless way to elevate your looks without burning a hole in your pockets.
Follow Dress Beyond MNL on Facebook and Instagram and book a fitting at their studio here. Look through their 2025 catalogue here.
Location: 8th Avenue, Taguig City, Metro Manila
RNT Wardrobe
Photo from Website/RNT Wardrobe
From sharing their wardrobes with each other to sharing them with the local community, Gaby and Radine from RNT Wardrobe provide fashionable Filipinos access to global designer brands through their sustainable clothing hire platform.
At its core, RNT Wardrobe envisions a future where everyone’s wardrobe comes together to create one that’s endless and available to one another — for the love of clothes and the earth. Their catalogue features an extensive selection of local and international brands and designers — from dresses of all lengths, jumpsuits, two-piece sets, Filipiñianas — with bags also available to rent.
Follow RNT Wardrobe on Instagram and book a fitting at their The Edades Tower studio here. Visit their website to look through their catalogue here.
Location: Edades Tower, Rockwell Drive, Makati City, Metro Manila
Vestido Manila
Photos from Instagram/Vestido Manila
Wearing anything luxurious and designer doesn’t mean you have to own it. At Vestido Manila, fashion and dressing up are treated more responsibly, providing luxury fashion pieces for rent at an affordable price.
Their well-curated fashion catalogue includes pieces from local designers like Vania Romoff, Martin Bautista, Mark Bumgarner, and Sassa Jimenez, and international names like SIR the Label, Jacquemus, and Ganni. Their outfit archive features clothes perfect for Weddings, Cocktail Parties, Black Tie, Filipiñianas, and Garden Parties.
Location: 5923 Algiers St. corner Jacobo St., Poblacion, Makati City
Rotación
Photos from Instagram/Rotación
Fashion always comes back around, and so does the rise of renting — a reminder that great style doesn’t have to be owned to be enjoyed. Rotación offers a no-strings-attached method of elevating your everyday looks and pieces at a friendly and attainable price.
Though officially founded just early this year, the concept of Rotación first began with the founders’ previous venture, Nirvana Collective. Today, the platform carries over that same spirit, offering fashion girlies a wide, ever-rotating selection of pieces to explore, experiment, and make their own for a moment.
Rotación offers everything — from bags, blouses, co-ords, coats, bottoms, dresses, and tops — except shoes for rental. All you have to do is rent, wear, return, and rotate.
Follow Rotación on Instagram and book a fitting at their Mandaluyong showroom here. Visit their website to view their full collections.
Location: 768 Boni Avenue, 1550 Mandaluyong, Metro Manila
My Closet Manager
Photos from Facebook/My Closet Manager
Rooted in the idea that fashion and sustainability can coexist, My Closet Manager was one of the first brands to bring clothing rentals into the local scene. Today, it runs as part rental service, part storage solution.
Here, you can borrow designer gowns, dresses, and apparel for any moment, while also choosing to store your own excess wardrobe items in their dedicated facilities. The catalogue spans hundreds of collections from international and local designers, which are regularly updated to make sure that everyone has something that fits their style.
Follow My Closet Manager on Facebook and Instagram, and book an appointment at their Rockwell showroom here. Visit their website here to look through their selection.
Location: U503, 1 Proscenium at Rockwell, Estrella St., Makati City
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Global lifestyle brand GUESS has marked a defining moment in its international retail evolution with the grand reopening of its flagship store at SM Mall of Asia, unveiling the brand’s first-ever world-debut concept and introducing Andrea Brillantes as GUESS Philippines’ first-ever local ambassador. These two landmark milestones signal the brand’s renewed commitment to the Filipino market and its vision for a more elevated, experience-led retail.
Courtesy of GUESS PhilippinesCourtesy of GUESS Philippines
Since entering the country in 1992, the new SM Mall of Asia flagship store brings GUESS’ most advanced store design to date. The new store fuses modern aesthetics, curated merchandising, and interactive elements that guide visitors through seasonal collections, local collaborations, and the brand’s newest stories. Digital touchpoints and dedicated zones create a fluid, fashion-forward environment designed to inspire customers who enter the store.
“This store represents the future of GUESS,” said Maureen Stamati , Executive Director of GUESS Philippines. “Debuting our first global concept here in Manila shows our confidence in the Filipino market. We’re raising the bar for what customers can expect, from the in-store experience and design to our overall brand energy.”
Andrea Brillantes with executives from SM and GUESS Philippines | Photo by The Beat Asia
She later added that every GUESS flagship store around the world has specific concepts unique for their country, and the Philippines’ can be described as “elevated, modern chic,” perfectly fitting for today’s shoppers. “T-shirts and jeans do work for us, but we also see customers who are more elevated casual. This store has that elevated, casual and relaxed vibe, fit for those who want to go beyond denim.”
The celebration also served as the official introduction of Andrea Brillantes, one of the Philippines’ brightest and most influential young talents, as the brand’s first local ambassador. Confident, contemporary, and culturally in sync, Andrea reflects the next-generation spirit of the brand.
Andrea Brillantes for GUESS | Courtesy of GUESS Philippines
“GUESS has always inspired me to embrace my confidence and femininity,” Andrea said. “Being named their first local ambassador is an honor, and I’m excited to represent a brand that celebrates boldness and individuality.”
During the event, Andrea shared how she had grown up seeing GUESS at malls, and how being named as their first-ever local ambassador was unexpected. “I always used to see it in malls, and I used to ask my mom about the brand,” she said. “I didn’t think that I would become GUESS’ brand ambassador, and I think I manifested it.”
Maureen Stamati also described Andrea as the embodiment of who a GUESS model is— sexy, young, adventurous, and timeless.
With its reimagined flagship and its newest ambassador, GUESS sets a new standard for immersive, design-driven, and culturally connected retail tuned to the energy of the modern Filipino shopper.
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