Chroma Hospitality, the group behind Crimson Hotels & Resorts, Quest hotels, Timberland Highlands, and the new Grafik Hotel Collection, marked its 10th anniversary with a celebration, “Chroma at 10: A Decade of Brilliance,” at Crimson Hotel Filinvest City Manila.
There was much to celebrate that night, with the anniversary coinciding with the 70th anniversary of Filinvest Development Corporation, marking a significant year that highlights both Filinvest’s legacy and Chroma’s decade of hospitality excellence. The evening welcomed an esteemed roster of guests, including media partners, top clients, and executives, such as Mr. Joseph Yap and Mrs. Josephine Gotianun-Yap, Vice Chairperson of the Board of Filinvest Development Corporation.
“Ten years. Ten milestones. And countless stories that remind us why we do what we do,” shared James Montenegro, Country Manager of Chroma Hospitality. “Chroma was built on courage, and as we step into the next decade, that same courage will take us even further. I look forward to tackling our next decade with all of you.”
The celebration was highlighted by the presentation of awards and exciting updates that aim to usher the company into the next decade. The Circle of Brilliance Awards recognized Chroma’s most valued partners from the Corporate, Government, Travel Agency/Wholesale, Online Travel Agency, Airline, and Media segments. These awards symbolize Chroma’s deep appreciation for the partnerships that have been instrumental to its continued success over the years.
James Montenegro then unveiled ten exciting updates and plans for the company in “The Next 10: Chroma in Focus,” which included the much-anticipated Crimson Clark and the soon-to-open Grafik Pine House Baguio. He also revealed the company is expanding its creative portfolio through new culinary ventures like Recado, a Filipino restaurant in collaboration with Chef Carlos Villaflor; La Loca, a Spanish-inspired dining concept; and Hay Diner, an American-style diner serving classic favorites to the Baguio food scene.
Chroma’s notable achievements were also announced, such as the inclusion of Crimson Resort & Spa Mactan in the prestigious Michelin Guide and the Condé Nast Johansens Awards for Excellence in Travel for both Crimson Resort & Spa Boracay and Crimson Resort & Spa Mactan. Moreover, Chroma’s dining concepts, such as Enye and Alibi, have also been recognized by Tatler Dining for their outstanding cuisine and service.
In sustainability, Chroma Hospitality received a Philippine Quill Award for Mindful Hospitality, recognized as the Best Publication for Sustainability. Several Chroma-managed properties, such as Quest Plus Conference Center Clark, Quest Hotel & Conference Center Cebu, and Crimson Resort & Spa Mactan, have also earned the Good Travel Seal, a certification that underscores Chroma’s unwavering dedication to sustainable operations and responsible tourism.
Lastly, the company offered a sneak peek of its upcoming mobile app, “Beyond by Chroma,” designed to enhance guest engagement, convenience, and loyalty across its expanding portfolio of brands. The event also featured special performances by Carla Guevara-Laforteza and a celebratory toast led by Francis Gotianun, First Senior Vice President of Filinvest Hospitality Corporation.
In just a decade, Chroma has evolved from three pioneering hotels into a vibrant collection that offers something for every kind of traveler. Its portfolio now includes the world-class Crimson Resorts in Boracay and Mactan, the trusted Quest Hotels in Cebu, Clark, and Tagaytay, the nature-inspired Timberland Highlands Resort in Rizal, and the emerging Grafik Hotel Collection, a design-forward brand that celebrates art, storytelling, and local culture.
As Chroma looks ahead, it continues to grow with new destinations and inspired experiences that reflect the warmth and brilliance of Filipino hospitality.
For updates, visit Chroma Hospitality’s website and follow them on Facebook and Instagram.
