SB19's Pablo, WWF-Philippines Team Up for Earth Hour 2024 Celebration

The biggest hour for the planet is just around the corner! In celebration of Earth Hour 2024, the City of Manila and the World Wide Fund for Nature (WWF) Philippines are hosting the annual switch-off event, featuring P-Pop sensation and SB19 leader Pablo as the newest Earth Hour Music Ambassador.

With the theme “Switch off Plastic Pollution, Give an Hour for Earth,” this year’s Earth Hour in the Philippines will be celebrated at the Kartilya ng Katipunan on March 23. Gates to the show will open starting at 4:30 PM, while the switch-off will happen from 8:30 PM to 9:30 PM.

In a press statement, Earth Hour Philippines’ National Director Atty. Angela Consuelo Ibay said that Pablo was chosen as the event’s music ambassador because he represents “the passion and resilience of Filipinos.”

“As SB19’s songwriter, creative director, and CEO of their label, Pablo has masterfully infused his music with Filipino culture, flavor, and style,” she added.

Aside from Pablo, other performers gracing the event are Ched and Lirah Bermudez. Prior to the ceremonial switch-off, a sustainability fair will be set up for Earth Hour 2024’s partner social enterprises and non-government organizations (NGOs).

The event will also kick off the Earth Hour Virtual Run, an initiative by Pinoy Fitness that aims to support WWF-Philippines' efforts.

Earth Hour 2024 marks the 16th year since its launch in the Philippines in 2008. Over 190 countries are expected to join this year’s switch-off ceremony.

To learn more about Earth Hour 2024, visit WWF-Philippines’ website or give its Facebook, Instagram, and X (formerly Twitter) pages a follow.