If you’re on a mission to elevate your skincare game or are simply a makeup aficionado, you’re probably curious about what’s hot in the beauty world right now. With a delightful array of international and local Thai brands constantly unleashing fresh goodies, the options are nothing short of astonishing.

Thai beauty brands have carved out a niche for themselves with their pH-changing glosses, multi-tasking makeup wonders, and sunscreens that cater to the local climate. To make your life easier (and a bit more glam), we’ve rounded up all the new beauty treats that deserve a spot on your radar this October.

SRICHAND

Srichand’s new Super Coverage Always Matter Cushion SPF 50+ PA++++ (THB459) is a compact that provides long-lasting oil control for up to 14 hours, delivering the highest level of coverage while leaving the skin smooth and sweatproof. 

This translucent powder hides all your skin concerns, from pesky acne to dark spots and fine lines, plus it’s waterproof — perfect for those unexpected splashes. Enriched with Niacinamide to enhance skin hydration, Centella to moisturize, and Ceramide to prevent water loss, this product is available in six shades, including Nude, Pinkish, and Beige.

Srichand is a historic Thai brand renowned for its translucent powder. After a stylish rebrand and a modern makeover, its products have become must-haves for everyone’s beauty routine, especially foundations and serums.

Visit Srichand’s website or Instagram for more products. Shop via Watsons. 

Meilinda

If you’re on the hunt for a new blush that packs a playful punch, look no further than Meilinda's Dewy Blush in 5.5ml 03 Strawberry Yogurt (THB329). This little gem is just what you need to add a splash of color and a dewy finish to your cheeks. Its lightweight texture and translucent formula make blending a breeze, and it sticks to your skin like a good friend.

Whether you prefer using a brush or your fingers, applying it is super simple. With six different shades to choose from, there’s a little something for everyone. While Meilinda is well-known for serving up high-quality false lashes in the Thai beauty scene, this blush is definitely stealing the spotlight.

Visit Meilinda's website or Instagram for more products. Shop via Watsons.

Cathy Doll

If you love glossy, sparkly lips, you'll adore Cathy Doll's new Moonlit Gloss series (THB329). With 12 fabulous shades to fit your every mood, these glosses are delicately infused with particles that create a radiant, moonlit glow and offer a silky-smooth texture.

Infused with the cutting-edge Oil In Gloss Technology, these glosses are packed with moisture, thanks to the magical trio of Hyaluronic Acid, Vitamin B5, and luxurious natural oils like Jojoba and Macadamia Seed Oil.

This unique blend ensures deep hydration, minimizes fine lines, and soothes delicate lips. The pearly lip gloss glides on smoothly, feels comfortable, and locks in long-lasting moisture, thanks to the Oil In Gloss innovation.

Visit Cathy Doll's Instagram or Facebook for more products. Shop via Watsons.

EVERPINK

The Everpink Hybrid Sunscreen SPF 50+ PA++++ (THB850), also known as Bright Side Sunscreen, features a refreshingly playful gel texture that’s as versatile as your weekend plans — all while providing powerhouse broad-spectrum UV protection.

This lightweight sunscreen is packed with goodness; it’s infused with holy basil extract, chamomile, and aloe vera to pamper and soothe your skin. Not only does it keep you hydrated, but it also gives your complexion a radiant glow. And guess what? It’s perfect for layering under your makeup, so you can shine bright without any fuss.

Yes, you can frolic in the sun while being eco-conscious. Just apply this every two to four hours when basking in the sunlight or splashing in the waves.

As a bonus, Everpink is a proudly Thai vegan and cruelty-free brand known for its charming "Blush My Feelings" collection and lip glosses.

Visit EVERPINK's Instagram or Facebook for more products. Shop via Beautrium.

Her Hyness Toner Pad

Established in 2016, Her Hyness is a Thai brand that proudly boasts its “clinically proven clean beauty” mantra, specializing in scientific skincare formulas — especially their beloved sunscreens. They’ve just unveiled two new toner pads that are total game-changers for skin prep that's also perfect for sensitive skin. First up is the Instant Pore Refine Black Pad (THB790). Think of it as your skin's superhero — tightening pores and smoothing your complexion in just 10 minutes flat. Crafted from 100% premium Binchotan charcoal from Japan, these pads dive deep to cleanse those pores, even tackling pesky PM2.5 pollutants.

Next in line is the Instant Barrier Defense Platinum Pad. This isn’t your average toner pad; it’s a hydration powerhouse that gives your skin that coveted glass-like appearance in 10 minutes. Packed with super antioxidants and made using futuristic Nano Platinum technology, these pads are like a protective shield against free radicals. Plus, they’re loaded with ingredients that reduce wrinkles, leaving your skin radiant and ready to shine. So, kick off your day with a good cleanse, pop one of these pads on your targeted areas for five to 10 minutes, and then give your face a gentle sweep for instant smooth skin.

Visit Her Hyness's Instagram or Facebook for more products. Shop via Watsons.

INGU Skin

INGU’s newest Vitamin C AOX Glowing Serum (THB950) is a must-have for anyone looking to improve their skin's appearance, especially if they struggle with dullness, uneven skin tone, and signs of aging. But wait, it’s not just about vanity. This Vitamin C powerhouse is packed with antioxidants that take on free radicals, shielding your skin from UV rays and pollution. It works overtime to reduce melanin production, banishing dark spots and leaving you with a bright, youthful complexion.

And if you’re a touch-up enthusiast, don’t miss out on INGU’s Nio-Glow Tripeptide Balm SPF 50+ PA++++ (THB330). It’s perfect for achieving that glossy, hydrated pout without the sticky aftermath. Available in six pretty shades — nude pink, scarlet red, rosy mauve, blooming pink, orange marmalade, and natural blush — this lip balm is very pocket-friendly. With ingredients like camellia seed oil, it not only moisturizes but also strengthens your lip skin barrier, giving you all the elasticity and smoothness you crave.

Visit INGU's website or Instagram for more products. Shop via Lazada.

Baby Bright

Looking for some TLC for your skin? The new Pico Pore Melting Hydrogel Mask (THB119) is a two-part hydrogel mask designed to restore your skin and refine your pores for a naturally firm, smooth, and plump appearance.

Packed with Glycolic Acid, it swoops in to exfoliate dead skin cells and tighten those pesky pores. With the magic of Rosemary Extract, Ectoine, Honey Extract, and a blend of other fabulous ingredients, this mask creates a protective barrier while waving goodbye to wrinkles and dark spots. And guess what? You can rock this mask for up to six hours — leave it on as long as you please.

Visit Baby Bright's Instagram or Facebook for more products. Shop via Watsons.