Disney Celebrates 100th Year With Interactive Content Hub on TikTok
by: The Beat Asia
October 17, 2023
In celebration of its 100th anniversary, Disney is taking the magic to our phone screens as the production company collaborates with social media platform TikTok to launch its “first-of-its-kind" content hub.
According to a press statement, the content hub offers fans unique and interactive experiences on TikTok that will remind them of their fondest stories and memories with Disney’s shows throughout the years.
The content hub on TikTok allows fans to watch and create their own videos using Disney music and special effects. Fans can also play daily Disney trivia, collect and trade “Character Cards,” and win Disney-themed profile frames!
To top it off, TikTok is also curating a special “Disney100 Playlist,” which will feature Disney’s fan-favourite hits, including songs from Walt Disney classics “The Lion King” and “Cinderella,” as well as its “Toy Story” and “High School Musical” franchises.
“With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favorite Disney films, shows, characters and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company,” Walt Disney’s chief brand officer Asad Ayaz commented on the partnership.
The content hub carries 48 Disney brands and will be live in 24 regions across the globe. Check it out here!
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