Best 2022 Memes to Wear as Halloween Costumes
Hong Kong/ Fashionista/ Style

Crack Up Undercover With These 8 Meme-Inspired Costumes to Wear for Halloween 2022

2022 Meme Halloween Costumes header Photo by (Background) Instagram/@nasawebb

We’re entering one of the final laps of the year and it’s time for a little look back at what we have to leave behind. Honour the fads and fallen frenzies that at some point had us shaking our fists at the powers that be at Mars Wrigley, struck by our feels, or even simply drawing a chuckle or two. Get inspired and check out our top picks of some of the most meme’d characters and stories to turn into Halloween costumes.

Julia Fox

I actually did it mysaaaaahlfffff...yeahhhhhh....” If the mention of 2019 action thriller “Uncut Gems” immediately triggers the basal instinct to plug your ears, then you might have been a witness to the burning balefire of Julia Fox’s 15 minutes of A-list shine this year.

Spiking in Google searches over the first half of 2022 thanks to her prolific and highly online “relationship” (spelled out with quotation marks here because surely that had to be a publicity stunt on both ends) with rapper Kanye West, Julia Fox became the zeitgeist’s “muse” thanks to her peculiar latex-clad stylings paired with avant garde coal-mine chic makeup, distorted valley girl accent that got memed to death on TikTok, and confusing antics.

Get the look: Grab your darkest eyeshadow palette and smear the black dust all over your eyelids like there’s no tomorrow. You can also grab a packing brush and load on the black shadow with a more shape-focused intent in mind, be it squarish or rounded.

Black rubber gloves are essential if you want to recreate her red-carpet outfits, with a third one attached to your neck making for an easy replica of her Vanity Fair Oscar party dress, minus the human hair. Alternatively, get some inspiration from Julia herself and watch this tutorial on how to crop off a tank top, extreme edition.

Characters from ‘Everything Everywhere All At Once’

A stunning moviegoing experience that played with all the senses by unthreading the fabrics of consciousness and reality to mind-eff everyone, “Everything Everywhere All at Once” arguably tops the throne as one of this year’s best films. If not the best.

Unravelling the mundane and unremarkable life of Evelyn, an Asian-American woman trapped in a stale life plagued by a fading marriage and strained relationship with her queer daughter, the story follows her metaphysically coming to terms with all her issues. Switching between parallel universes, genres, and all the stages of every emotion, there’s no shortage of characters to cull inspiration from, making for a quirky solo costume or even a group ensemble.

Get the look: Depending how the level of effort you’d like to commit to, the options range from a recreation of simple everyday getups of the Wang family in the universe they are first introduced in with a googly eye attached, to versions of Evelyn’s alter egos in the various other worlds she travels through. It could even be as simple as digging up or thrifting a gaudy, tax-auditor core outfit as a base and sticking a post-it note showing a haphazardly sharpied circle onto your forehead. Like the movie so radically depicts, the choice is all yours.

Evelyn

Having appeared as a sign spinner, a Kung Fu master, a Chinese Opera singer, and a literal rock, Evelyn is most recognisable in her usual garb of a purple floral shirt under a maroon zipper vest. A notable mention however is sausage-fingered Evelyn, who would make for a night of side-splitting laughs while you poke and wave your way about in front of everyone. Or it would at least draw a couple of strange looks your way.

Joy/Jobu Tupaki

Designed by Shirley Kurata, the amount of costumes Joy burns through in the movie must exceed a count on both hands. Each embodying its own delicious brand of evil, her looks are perfect for anyone who dares to turn up the dials on flamboyance.

Chef and Racacoonie

It would feel unfair not to mention this adorable duo that spurred from a simple ESL mispronunciation: the heart-warmingly hilarious gag parodying “Ratatoullie.” Find yourself a chef costume with a toque blanche—a crucial detail—and place a racoon stuffed toy to hide underneath as a lovely surprise.

Webb Telescope Photo

Yes, we are going to take a shot at looking like a non-human, and non-tangible 2022 icon this Halloween. Captured by the world’s most powerful space telescope, the Webb Telescope, this history-making image condenses the dazzling array of lights and stardust that our world has never seen before.

We’re sure we won’t have to instruct you to think back to the day the photo was released to bring back flashbulb memories from the inescapable flood of Instagram stories reposting it to the nth degree. Admittedly, and unfortunately, the sense of wonder the image evoked began to dwindle thanks to what feels like the entirety of the internet bombarding the same post over and over.

Get the look: If you too would like to capture everyone’s attention despite their continued obliviousness towards your existence over the rest of the year (since when was Karen from finance an astronomy geek?!), this is the night to pull out all the stops on the glam and the spooks.

The costume fit and fabrics are up to your interpretation, as their core elements only require a black base with an addition of decals that shine against the lights or contrast in brightness. Go the extra lightyear ahead and incorporate glow sticks, mini-LEDs, or even a string of fairly lights for that extra sparkle. 

 

De-Sexified Green M&M

What began as a case of good will, M&M’s announced a head-to-toe revamp of their beloved characters’ designs in January. Once revealed, the flare ups of denial, anger, bargaining, and depression that followed led to an unexpected yet characteristically internet-style, online uproar targeted towards...the Green M&M’s shoes.

Accusations of a “reverse yassify” and a theorised boardroom discussion surrounding the crisis of an M&M that “leaned into the sex appeal” flew all over Twitter like wild sparks. Discontent followed the swapping of heeled Go-Go boots Green has donned since her first appearance in 1995, to Stan Smith-esque running shoes that were apparently such an abomination the public decried them to be unsavoury “old maiden, 40-50 year old auntie sneakers.” No matter where you stand on the issue, we’re certain you can agree that M&M-gate was a discourse of utmost importance in the world order.

Get the look: Easily found in the average dresser’s closest or at least torn off the “Basics” shelf last minute at your neighbourhood fast fashion chain, all the garments you will need to evoke this se— we mean candied symbol is a bright green upper layer over white pants or tights, and white tennis sneakers. Don’t forget to include the mandatory white “M” stuck or written on your shirt.

The best part of this character is the freedom that you have in interpreting her look, turning the dial on the levels of comfort or even suggestiveness (wink wink) as you please. Bonus points if you and a partner in Halloween crime do a before and after pair costume, with one person rocking the M&M’s previous pump kicks and the other in her new sneakers. Got a whole squad with you? Then there’s your group outfits sorted, once you assign your Red, Blue, Brown, and Yellow M&M’s. 

Ken and Barbie

Slated for release in the summer next year, Greta Gerwig’s interpretation of plastic legend Barbie will be hitting the screens with stars Margot Robbie as the titular blonde beauty and Ryan Gosling as boytoy Ken. The movie follows the expulsion of the eponymous protagonist from Barbieland for being “less than perfect-looking," ensuing in a wacky search for her place in the real world where adventures ensue

The release of initial on-set photos showed Barbie in a hot pink blast of an outfit in some, and driving a bright pink car while wearing a patterned blue getup in another. Naturally, the internet quickly ate it up, and thus “Barbiecore” barged its way through the front of the fashion crowd amidst the Y2K revival that currently rules the style zeitgeist. Not to mention the meltdown that came with Ken’s divisive double denim look, complete with the added details of boxer briefs with a waistband that spell out his name.

Get the look: Though details on the plot and official teasers have been largely kept under wraps so far, the costumes we have seen include a cowboy-inspired getup, roller-skating garb that’s just an explosion of neons, and the blue pattern-mixing look from her debuting character reveal.

Each outfit that has been shown seems to call to a certain era of fashion, perhaps in a thoughtful nod to Barbie’s career as a fashion pioneer over the years. Load up on bright colours and look for classic cuts and silhouettes, finishing off with an inclusion of something pink (if your entire outfit isn’t already repping the colourway), and a wig of a perfect blonde blowout.

‘Euphoria’ Season 2

HBO’s risqué teen drama “Euphoria” has left an acrylic tipped cultural fingerprint since first airing in 2019, with its second season returning to the small screen earlier this year. As with any other teen-centric story fuelled by drama, sex, and drugs, the show is controversial yet wildly raved about for its gritty portrayals and dramatic classroom fashion.

Get the look: The gorgeous cohort of East Highland High are always dressed to the tens in eyebrow raising, dress-code defying looks, giving you a wealth of options to pick from, especially if you’re going for hot instead of scary this Halloween. With every episode being a gold mine for memes, memorable moments that blew up online definitely include but aren’t limited to everyone in the bathroom during "B*tch you better be joking", copycat Cassie vying for Nate’s attention, and the iconic as ever “wait, is this play about us?” fight

Maddy

Setting off an entire trend of selfies adorned in droop lid eyeliner pointed to the skies and indifferent pouting, Maddy (played by Alexa Demie) is the indisputable queen bee of the group. Slip into a cut-out bodycon dress and sharpen your winged liner skills for this party look that she wears the night her on-off boyfriend Nate (played by Jacob Elordi) hooks up with bestie Cassie (played by Sydney Sweeney) right under her nose.

Cassie

Reflecting her inner turmoil, Cassie has gone through a rotation of apparel that strays from her casual and girlish pastel pieces in Season 1. In a look you could double up on with your bestie, look no further than the matching teal and lavender sweat co-ords and mini purses she sports in emulation of Maddy. Add a high pony and glittered makeup to seal off the look.

Kat

Undergoing yet another style evolution to go along with her wavering sense of self in a newfound relationship, Kat has incorporated elements from her punk-ish, dominatrix-inspired closet into a wardrobe of colourful clashes. Playing around with patterns and textures, her outfits largely revolve around ‘90s cuttings and dark shades of greens and reds.

Wordle

Six chances, five letters, three colours. For what felt like an inescapable eternity, word-guessing game Wordle had the world in a chokehold. Renewing itself daily, it seeped into the daily routines of English-speakers everywhere, eventually picking up in popularity with an estimated 300,000 plus users every day by the time January was in full throttle. There isn’t so much to unpack here, but it is perhaps its simplicity that makes the game so popular. And its simplicity is also why it would make for a fantastic last-minute, ultra-low effort, group costume.

Get the look: The only elements crucial to representing the game are the colours grey, yellow, and green, as everybody’s Instagram story will have you know with the endless cryptic arrangements of squares in the above colours. Grab your four companions, choose a five-letter word, tape the marked square labels to yourselves, then enjoy as your group becomes the most popular entertainment at the party once the other guests wait their turn to try their hand at the puzzle.

Scammer Stars

Perhaps in a bid to retain their audiences amongst an increasingly segmented industry, it seems like every large streaming service had pushed a documentary surrounding a modern-day figure of interest to ring in the year with. Several that had turned its subjects into household names overnight include Netflix’s “The Tinder Swindler” and “Inventing Anna,” as well as Hulu’s “The Dropout.

Get the look: Though the subjects of all the above documentaries are dressed in uncomplicated ways, each person has a few identifiable traits that give them that recognisable (docu-)star factor. Be prepared for the “hey don’t I know you from somewhere?” thrown your way, and extra candies if the person drunkenly asking reaches their lightbulb conclusion that you were on the news at some point.

Elizabeth Holmes

Damaging Theranos scam aside, what makes Elizabeth Holmes so uncanny upon a glance is her dead-eyed, dissociative look. Drop in some bright blue contacts in the most unnatural shade you can find, then line your outer eye corners just a bit thicker than the rest of the area and brush thick clumps of mascara on your bottom lashes for that unsettling thousand-yard stare pop. Slap on a bright red lip, a blonde wig, and a turtleneck, and you’re ready to go around offering unwilling partygoers Nanotainer tests. Really, red M&Ms or skittles will do.

Anna Delvey/Anna Sorokina

She might have been more fake than she was Fendi, but she turned out some convincing looks all the same. With a courtroom closet that grants her at least clearance from the Fashion Police, Anna is easily referenced in thick framed glasses, a ribbon choker, and a stylish dress worn with ballet flats.

Simon Leviev/Shimon Hayut

Simon Leviev
Website/IMDB

To those making headway to Lan Kwai Fong, listen up. The streets are finally clean of suited-up finance bros for the night—at least the ones that are all dressed up, they’re always lurking around the Central district nevertheless—so get ready to channel your inner slacks-wearing, Rolex-flexing, hottie-hunting partyer who has made his business off a woman-funded Ponzi scheme, the “Tinder Swindler.”

Embodying all the surface-level hallmarks of the typical high-rolling businessman, your outfit might be indistinguishable from the typical lad with “Entrepreneur” in the bio at first glance. So, you’ll have to really sell the performance with convincing cries “my enemies are after me!” when pleading for another free shot at the Halloween function.

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Hong Kong/ Fashionista/ Style
TUMI Celebrates their Milestones with a Gilded Limited-Edition Collection
20250429 TUMI 50th Golden Photo by TUMI

TUMI shows its continued iconic status with their golden anniversary releases. 

International travel and lifestyle brand TUMI has released a numbered, limited-edition capsule collection of gilded cases and accessories in celebration of their 50th anniversary.

“We wanted to do something truly special for our 50th anniversary,” said Creative Director Victor Sanz. “And what better way to celebrate than by taking our iconic 19 Degree design and giving it a bold, metallic gold twist? This ultra-limited-edition drop is all about celebrating where we’ve been – 50 years of pushing boundaries in design and craftsmanship – and where we’re headed. It’s the perfect blend of innovation, style, and celebration.” 

The limited-edition collection features four silhouettes from TUMI’s signature 19 Degree Aluminum collection: a Briefcase (HK$18,300), International Carry-On (HK$13,800), Watch Travel Case (HK$6,300), and a Minaudiere (HK$12,800) – in celebratory Bullion Gold

The International Carry On in Bullion Gold
Courtesy of TUMI
The Flap Case and Mini Train Case Crossbody in Bullion Gold
Courtesy of TUMI

Each radiant piece features an aircraft-grade aluminum shell with TUMI’s iconic 19 Degree contours and distinctive details and comes finished with a 50th anniversary story patch that includes its unique edition number. Only 250 units of each silhouette are available worldwide, making these pieces covetable collectors’ items for TUMI enthusiasts. 

The collection is now available at select TUMI retail stores. Select styles will also be available at TUMI flagship and retail stores globally, including China, Hong Kong, Macau, Malaysia, the Philippines, Singapore, and Thailand. Check out the Limited-Edition Gold Capsule Collection on TUMI's website here

See TUMI’s Limited-Edition Gold Capsule at Fashion Walk, Shops 11 & 25, G/F, 11-19 Great George Street & 27-47 Paterson Street, Fashion Walk, Causeway Bay.

For more information and updates, follow TUMI on Facebook and Instagram

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Hong Kong/ Fashionista/ Beauty
Need a Spring Reset? Take a Svenson Spa Day for a Happier Scalp
Svenson 2 Photo by Courtesy of Svenson

Let’s be honest – most of us haven’t a clue how to properly treat our scalps, we just pray to the hair gods that our half-hearted shampoo routine counts as "self-care" and hope for the best. 

So when Svenson Hong Kong offered me a real deep clean with their revitalizing hair spa treatment, I practically jumped at the chance to rescue my roots. 

With spring approaching, I was on a mission to rescue my hair from the dryness left by the winter months, and Svenson’s unique approach to scalp care seemed like the perfect solution, while also providing a much-needed break from the hustle and bustle of Hong Kong.

svenson clinic
Courtesy of Svenson

Trichology, the study and science behind hair and scalp health, is making a comeback in the ever-shifting beauty world, and I was keen to find out if it was more than a buzzword. Stepping into the pristine clinic assured me that I was in the hands of certified professionals, with numerous prestigious certificates and awards lining their every shelf.

The treatment began with a personalized consultation, where a trichologist used a digital microscope to assess the condition of my scalp, and proceeded to project these images onto a computer monitor. Watching a blown up visual of my scalp through a microscopic lens was an eye-opening experience. To my dismay, there were dry patches, lingering dandruff and even some gunk lodged deep in the crevices of my scalp.

consultation
Courtesy of Svenson

To address these problem areas, the trichologist recommended the 90-minute Onsen Aroma Relaxation Hair Spa (HK$1,388 for a trial, original price is HK$2,080, and package price is HK$11,288 for 10 sessions). She advised this would help to fight off the "3 Ds"dirt, dandruff, and dimethicone (a common ingredient in hair products which can cause buildup and even exacerbate hair loss).

Next, I was led to a serene and spacious treatment room, where the spa experience kicked off with a warm sleeping mask placed over my eyes—the perfect way to start unwinding, as well as a selection of aromatic essential oils for the waterfall-style hair spa.

The treatment included a thorough scalp cleanse using the Intensive Purifying Treatment, followed by an Infrared Electric Scalp Massage that left me feeling deeply invigorated. Then came a vigorous shampoo and head massage, expertly applied with just the right amount of pressure. The experience culminated in the refreshing sensation of a moisturizing waterfall-style hair spa, which gently cascaded over my scalp. 

Next came the Placenta Restorative Treatment, designed to boost blood circulation and promote hair growth. While the name may sound a little intimidating, it was surprisingly soothing and left my scalp feeling revitalized.

Onsen Aroma
Courtesy of Svenson

To complete the indulgence, I enjoyed a soothing herbal-ball chest and shoulder massage. They then used a device on my scalp that looked straight out of a sci-fi movie – called a 12 Laser Comb – which helps stimulate hair follicle growth.

The session wrapped up with a thorough scalp analysis to assess the before-and-after effects of the treatment. The difference was striking; the treatment had cast off the stubborn residue and dandruff, and my scalp looked impeccably clean and refreshed. Every trace of buildup had been gently but effectively eliminated, leaving the scalp not just cleansed but truly rejuvenated. 

If I were to go again, Svenson's professional team recommended the Rescue Dandruff Control Treatment (Original Price at HK$600) and if short on time, the 25-minute Onsen Aroma Relaxation Hair Spa Express, which includes an all-rounded ritual of scalp deep cleansing, hair follicle stimulation and even hair cuticle and hair cell nourishment. The trial price for the Express Spa is HK$538, the original price is HK$1,080, and the package price HK$6,888 for 10 sessions.

Additionally, if you're seeking more scientifically leaning treatments, Svenson offers the cutting-edge INDIBA + NMN Cellular Regeneration Treatment, which combines RF (radio frequency) technology with NMN cell regeneration therapy to target blood circulation and encourage thicker, stronger hair. This package is available at the trial price of HK$1,888 (originally HK$8,320 per session) for two sessions.

NMN
Courtesy of Svenson

Final Verdict 

The results were immediate and lasting. My scalp felt incredibly clean, almost tingling, and the freshness lingered without any irritation.

While it’s not a one-time fix for dry hair or hair loss (consistency is key), my hair certainly benefited from the treatment. It felt softer and had a natural bounce thanks to the nourishing products used.

While Svenson’s treatments are on the pricier side, the soothing luxurious experience from start to finish, coupled with the informative professional consultations before and after the spa, makes it a worthwhile experience.  

If you’re looking to doze off and be pampered, this may not be the spa treatment for you. However, if you want a comprehensive, science-based treatment with advanced technologies focused on your hair needs, including scalp and hair follicle health, Svenson will give you the ultimate care. 

For more information or to book at treatment, visit Svenson on their website, or check out their Instagram and Facebook.

Location: Svenson Hong Kong, Room 2401-02, Chubb Tower, Windsor House, 311 Gloucester Road, Causeway Bay (click here for other locations)

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Hong Kong/ Fashionista/ Style
REFASH To Open Their Newest Hong Kong Store at East Point City on Apr. 25.
REFAS Hs East Point City store Photo by REFASH Hong Kong

Score designer finds and preloved steals like Zara and Ralph Lauren at REFASH’s newest Hong Kong branch!

Leading preloved fashion retailer REFASH is opening its newest Hong Kong store at East Point City, Tseung Kwan O this Apr. 25, 2025! Known for offering high-quality secondhand fashion at affordable prices starting from HK$29, REFASH’s expansion is a response to the growing demand for sustainable and budget-friendly fashion in Hong Kong. 

REFASH provides a wide range of casual outfits, activewear, seasonal essentials, and office wear with a carefully curated selection of over 1,000 styles. Apart from secondhand fashion, the store will also feature its signature “Brand New with Tags” (BNWT) collection, offering unworn pieces from Zara, Ralph Lauren, Nike, COS, Calvin Klein, and Love Boito at discounts of up to 90% off retail prices

REFASH will also be bringing the popular “Celebrity Closets” to their newest store, with an East Point City outlet’s exclusive collection of curated preloved clothing from over 10 local KOLs and celebrities from Apr. 25. Fans can recreate the trendy and stylish looks of BabyShadow 小影, Leslie Chu, Amber Chua, and more!

As part of its commitment to make fashion more circular, REFASH will be hosting Instant Cash Out (ICO) Events, a popular and convenient way for Hongkongers to declutter their wardrobes in exchange for cash. During ICO events, customers bring bags of clothes to the store at their reserved time slot, receive a quote within an hour, and are paid on the spot. 

Customers can also choose to donate any unaccepted items to The Salvation Army through REFASH’s donation initiative. 

REFASH East Point City Grand Opening

From Apr. 25 to 27, shoppers can look forward to some exciting activities in celebration of the grand opening of REFASH’s fourth outlet at East Point City, such as: 

  • Participate in a “Spin the Wheel” to get exciting welcome gifts, including REFASH HK$30 voucher, CL Mall HK$25 voucher, Starbucks HK$20 gift card, and OP Beauty HK$10 voucher.
  • A chance to meet KOLs Gigi, Hanna, Helen, and Queenie
  • Sell clothes at the popular Instant Cash Out event (by appointment only)

For more info about the Grand Opening and REFASH, visit REFASH’s website and Instagram page!

Location: Shop 199G, 1/F, East Point City, 8 Chung Wa Road, Tseung Kwan O

Opening Hours: Daily from 11 AM to 9 PM

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Hong Kong/ Fashionista/ Style
Discover the Enchanting alice + olivia 2025 Collection 'Hotel Imagination'
Alice olivia 1 Photo by alice + olivia

Fancy indulging in a world of fantasy and elegance? This spring, alice + olivia by Stacey Bendet welcomes you to the enchanting and timeless library of their Spring 2025 collection, "Hotel Imagination."

Each room embodies a signature print or embellishment — think a lace library, a fantasy floral salon, a decoupaged dinette, and a chambre de l'étoile. The collection masterfully blends old-world charm with modern preppy bohemian glamor, creating a dreamy escape into Bendet’s creative universe.

signature
Courtesy of alice + olivia

This season’s color palette is a playful “preppy primary,” featuring soft baby hues like chambray, banana yellow, and dusty pinks, punctuated by bold pops of red and blue. The preppy theme is further emphasized with bouclé blazers, crisp knit polos, to name a few.

Femininity takes center stage, referencing Fifties and Sixties through ladylike shifts, drop-waist dresses, full skirts, and crystal-embellished tunics. These pieces evoke a nostalgic past of vintage cars and timeless elegance, reimagined for the modern woman. 

spring
Courtesy of alice + olivia

Sculptural jackets and vests feel strikingly modern, while classic couture shapes are reimagined in innovative ways. Drop-waist bodices and full skirts are crafted from wrinkle-resistant moiré, while engineered vertical florals create the striking illusion of an hourglass silhouette.

Standout pieces include corsets built from stretch knits, designed as statement items for the season. These are paired with the new “Olivia pant,” hailed by Bendet as “the best and most flattering butt fit we’ve ever made!”  

Dress to impress with their elegant evening wear, designed to dazzle, featuring show-stopping pieces like a glittering column gown adorned with hundreds of pink mirrored shards and a series of statement capes. 

handbag/clutches
Courtesy of alice + olivia

For the first time since 2019, alice + olivia are introducing handbags, each tied to a hero embroidery or embellishment from the collection. Their crystal-encrusted clutch doubles as statement jewelry, while glittering baguette bags are hand-embellished with beads and paillettes. 

These accessories will be released as limited-edition drops throughout the season.

Location: Multiple Locations 

For more information, visit their website, or follow them on Instagram and Facebook

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Hong Kong/ Fashionista/ Style
Bring Out Your Kawaii: Japanese-Style Fashion Shops in Hong Kong
Amiel Sol 3 Photo by banananaxx/Website

When it comes to fashion, Hong Kong features a dynamic blend of East and West, making it the ideal place to explore stylish influences from around the world — including Japan

Whether you’re drawn to minimalist streetwear or Harajuku’s bold and eclectic style, you’ll discover that the city is packed with trendy boutiques that bring Japan’s unique style and aesthetics to life. And we’re not just talking about overseas Japanese retailers but also local shops that have adopted Japanese styles in their collections. From well-known casualwear brands to hidden gems, here are some of the best places to find Japanese fashion in Hong Kong

Banananaxx

This original Hong Kong brand features a blend of Kawaii and Lolita fashion styles in their pieces from their tiered long skirts, ruffled tops with flat rounded collars and lace, knitted sweaters in pastel shades, and plaid dresses laced with ribbons. 

Established in 2013, Banananaxx sells adorable accessories like character embroidered socks, bucket hats, and quilted tote bags perfect for a day out in the city. Their clothes embody a lot of earth tones so they make simple yet stylish everyday outfits. Not to mention they’re made from comfortable materials and are affordable! One of our favorite items is their skirts which are stitched with a buttoned garter on the inside hem, making it easy to adjust around your waistline. 

There are several branches across Kowloon and the New Territories. You can find a shop near you here or shop online on their official website

Location: Banananaxx, Shop M2-117, 1/F, Kai Tak Retail Centre 2, Kai Tak Sports Park (Flagship Store)

Operation Hours: 11 AM to 9:30 PM (till 10 PM Friday and Saturdays)

TORIO store

If you’re looking for budget-friendly pieces, this is the store for you. Come visit one of their physical stores and browse through racks of Japanese-style pieces from denim overalls, lace and sheer tops, ruffled skirts, and frilled vests. Their Mira Place shop in Tsim Sha Tsui often has clearance sales, so you can hit the jackpot with a cute top or jacket for as low as HK$199

The store also houses some kawaii items like plush toys, tote bags, stationery, and jewelry designed with pop culture icons like Sanrio characters, Mofusand, and Love Cat Club.  

Location: TORIO store, Shop 205-207, 2/F, T.O.P This is our place, 700 Nathan Road, Mong Kok 852

Operation Hours: 12 PM to 10 PM 

SNIDEL

“Streetwear meets formal” is what SNIDEL is all about, so you can find here both casual and elegant pieces that can transition from a day in the office into a night out drinking with friends. Established in 2005 and designed by Asami Kusugami, the first store was located on Cat Street in Harajuku and has since become one of the fastest-growing Japanese street fashion brands today. 

SNIDEL offers popular Japanese women's clothing inspired by contemporary Western street fashion with collections ranging from comfy pullover sweaters and knit dresses to tulle skirts and ruffled and ribboned tops. It’s cute, elegant, and stylish. Unlike the previous brands, however, this store is a bit pricier, but the quality is top-notch and definitely worth every penny. For the chic city ladies, a few SNIDEL pieces are a must-have in your wardrobes!

You can drop by some of their branches around the city or shop at USAGI online.

Location: SNIDEL, Harbour City LCX, 5 Canton Road, Shop 38-39, Level 3, LCX, Ocean Terminal, Harbour City

Operation Hours: 10 AM to 10 PM

ROJITA

If you want to go full-on Lolita, whether that’s sweet, dark, or the classic kind, then ROJITA has what you need! A popular Japanese brand, this store features Japanese sweet-style fashion pieces from frilled skirts and knitted cardigans to lace tops with ribbons and cape dresses.  

They have pieces that border on cosplay fashion, are very detailed, and capture the essence of Victorian and Rococo fashion with a Japanese twist, of course! They also sell a variety of accessories like bejeweled berets, brooches, ribbon hair clips, and chunky loafers complete with charms and pearl chains. 

ROJITA doesn’t have its own store in Hong Kong but they have a stall inside the first-ever “THE SHIBUYA109 STORE” in the country located at Windsor Mall in Causeway Bay. 

Location: Shop G18-G19, THE SHIBUYA109 STORE, 311 Gloucester Road, Causeway Bay

Operation Hours: 10 AM to 10 PM

bread n butter

This Hong Kong retail store focuses on simple styling, quoting that “being fashionable isn't about wearing loud or trendy clothes. It's about having a style n attitude towards life that simply reflect design n fashion.”

It embodies minimalist fashion, which emphasizes clean lines and simple silhouettes. However, bread n butter also features outfits with bright colors, textured fabrics, and cute designs that definitely give off that Japanese kawaii fashion vibes. 

You can shop in several branches across the islands or shop online here

Location: bread n butter, Shop 347, 3/F, Sogo Department Store, 555 Hennessy Road, Causeway Bay

Operation Hours: 10 AM to 10 PM

Lowrys Farm

This fashion brand is part of Adastria Co., Ltd., which is the company behind popular Japanese brands like Niko and…, JEANASiS, HEATHER, and GLOBAL WORK. Lowrys Farm has been around since 1992 and was brought into Hong Kong in 2003, which was its first overseas store. 

Lowrys Farm provides Japanese women's fashion pieces that are perfect for casual wear. They also feature some of the trendiest pieces out there. Their stores are always updated with seasonal collections and limited items, but are made from materials that can be worn for a long time and are sure to be wardrobe staples. 

They have several locations around the city but you can also shop online. ICYDK, they have an online outlet sale where you can score fantastic clearance discounts and shop for limited-stock items within all brands under the Adastria fashion group.  

Location: Lowrys Farm, Shop 105, 107 & 108A, Level 1, MOKO, Mong Kok, Kowloon

Operation Hours: 11 AM to 10 PM

GU

This crowd-favorite Japanese retailer is known for its Japanese-influenced fashion pieces that are not only trendy and durable, but extremely budget-friendly! Operated under its parent company, Uniqlo, GU features a range of everyday wear for both men and women, as well as for teens and kids. They sell a variety of products ranging from shirts and trousers to innerwear, lounge sets, and accessories. It’s a cheaper version of its mother company but surprisingly stylish still!

If you’re a fan of the basic aesthetic such as the solid color hoodies, leggings, and graphic shirts, make sure to visit a GU store near you. There are around eleven stores around the city located in Kowloon and New Territories with one coming soon in Hong Kong Island. You can view the locations here or shop their products online.

Location: GU, 1-2/F, You Cheng Commercial Centre, 51 Sai Yeung Choi Street South, Mong Kok, Kowloon, Hong Kong

Operation Hours: 11 AM to 10 PM (till 11 PM every Friday, Saturday, and the day before a public holiday)

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Hong Kong/ Fashionista/ Style
Levi’s® Vintage Clothing Celebrates Bob Dylan with New Collection
Ritual 3 Photo by Levi's®Vintage Clothing

Are you a die-hard Bob Dylan fan or just a lover of classic denim?  Either way, get ready to step into the shoes — well, jeans — of a legend.

To celebrate the release of “A Complete Unknown,” the Bob Dylan biopic which hit Hong Kong cinemas on Feb. 20, 2025, Levi’s® Vintage Clothing is paying tribute to Bob Dylan with an exclusive limited-edition collection that revives some of his most iconic wardrobe staples.

Levi's
Courtesy of Levi's®Vintage Clothing

Starring Timothée Chalamet as the young folk troubadour, James Mangold’s film takes audiences back to Dylan’s early days in the West Village — armed with just his guitar, his revolutionary lyrics, and a look that would become timeless. Dylan’s signature denim is front and center in the movie, thanks to costume designer Arianne Phillips, who teamed up with Levi’s® to recreate the musician’s most memorable fits.

Timothee
Courtesy of Levi's®Vintage Clothing

“While researching costumes for the film, I noticed that Bob Dylan wore Levi’s® consistently throughout his career, both on and off stage,” Arianne shared. “I worked with Paul O’Neill at Levi’s® to help me source original Levi’s® denim and produce the bootcut 501® jeans, as well as recreate the Super Slim Levi’s® jeans that Dylan wore in ’65.”

Suede jacket
Courtesy of Levi's®Vintage Clothing

The Levi’s® Vintage Clothing x A Complete Unknown collection captures these moments in style history. The lineup includes the Levi’s® Vintage Clothing 1955 501® jeans with a bootcut insert — just like the ones Dylan personally altered — a leather “D buckle belt, and the Levi’s® Vintage Clothing Classic Suede Trucker Jacket, reminiscent of the one he wore in the early ’60s. 

Each piece comes as part of a beautifully curated box set filled with Dylan memorabilia. The 501® Jeans Box Set (HK$3999) includes a cue card from “Subterranean Homesick Blues, sheet music for “Girl from the North Country,” and a typewritten lyric. 

Meanwhile, the Suede Jacket Box Set (HK$9999) features sheet music for “A Hard Rain’s A-Gonna Fall,” a “Dig Yourself” cue card, and a movie still of Chalamet in full Dylan attire. Each jacket also has a special costume note inside the pocket, marking the outfit change and scene it appears in.

This limited-edition collection is available now at Levi’s® Harbour City. 

For more information, visit their website or follow them on Instagram and X (Formerly Twitter)

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Hong Kong/ Fashionista/ Style
Local Alternative Fashion Labels You Need to Know
Untitled design 2025 02 04 T125901 136

Step into Hong Kong’s buzzing local fashion scene, where style meets substance and storytelling in the most effortlessly cool way. This winter, we’re shining a spotlight on a trove of Asian-inspired local fashion labels that are redefining what it means to dress with cultural pride and modern flair. 

These homegrown brands, rooted in their rich heritage and now flourishing in Hong Kong, are here to refresh your wardrobe during the Lunar New Year — and, of course, keep you snug as the temperatures drop.

From sleek, heritage-infused outerwear to bold, contemporary statement layers, showcasing next-level craftsmanship, these labels prove that staying warm doesn’t mean sacrificing style. After all, why should you have to choose between looking fashionable and fending off the winter chill? So, get ready to bundle up and turn heads in pieces that celebrate the incredible wealth of culture Hong Kong has to offer.

YAT PIT

trench coat
Instagram/Yat Pit

Yat Pit, meaning “one stroke” in Cantonese, is a fashion brand redefining modern Chinese identity through design. Founded by British-born Chinese designer Jason Mui and Hong Kong native On Ying, the label is a celebration of Chinese culture, blending traditional motifs with contemporary wardrobe staples. 

These references are embedded organically in every outfit, lending fresh interpretations to iconic garments like the Zhongshan suit and the qipao. Season-suitable pieces include Chinoiserie style Jackets like the Qipao Trench Coat (HK$4,400), which reimagines the cheongsam as a jacket, incorporating elegant, modern details into its asymmetrical silhouette, or the Reversible Nylon Bomber Jacket, priced at HK$3,320.

Shop their collections here

Location: Yat Pit, Market Stall 5, 93 Fuk Wa St, Sham Shui Po

CLOT

CLOT x Adidas
Instagram/CLOT

If you’re on the hunt for stylish, standout pieces that break away from the typical Western streetwear scene, look no further than CLOT. Founded by the iconic Edison Chen, CLOT is at the forefront of guochao — a cultural wave that celebrates Chinese heritage and shines a spotlight on homegrown brands (often referred to as "China chic"). This movement is all about redefining modern fashion with a deep respect for tradition, and CLOT does it brilliantly.  

For items like this, explore their Lunar New Year CLOT Collection. The highlight? The CLOT x adidas Superstar “Chinese New Year” release, with timeless Chinese and Asian elements incorporated into the sneaker. A gold coin adorns a sleek monochromatic black sneaker, while an auspicious red tassel dangles from the shoelaces. If you want to stay warm, the collection also includes a bomber jacket adorned with a subtle CNY-themed pattern, a Track Top, Combat Pants, Long Sleeve T-shirt, and more. 

Shop these looks here

Location: CLOT is available in lifestyle and fashion store JUICE, in multiple locations across the city 

PONDER.ER

Ponder.er
Website/Ponder.er

Ponder.er, founded by the innovative pair Alex Po and Derek Cheng, plays with deconstructing stereotypical gender norms and menswear, encouraging individuals to embrace self-expression in their gender-fluid creations.

The brand gained recognition in Vogue Hong Kong’s "The Next List 2020." It also won the prestigious Yu Prize 2022 Grand Prize, and the designers were highlighted as in the 10 Asian Designers To Watch by Fashion Asia Hong Kong list. 

The brand continuously embeds sustainability into its innovative textures and designs, collaborating with small local manufacturers and repurposing materials found in everyday life. Standouts like their distressed denim bags and semi-sheer skin-tight knits are crafted from abandoned mattresses and tarpaulins, ensuring each piece is not only eco-friendly but also truly distinctive

For winter, why not check out their "CASE" Knitted Mohair Jacket (Orange), priced at HK$3,679, or their knitted CASE Zip-up sweater, a comfortable and one-of-a-kind addition to any outfit that also looks like it came straight off the runway. 

Shop these looks here

Location: Ponder.er is available at multiple stockists around the city 

YEUNG CHIN

drapery designs
Website/Yeung Chin

Yeung Chin is a local brand dedicated to pushing boundaries and redefining conventional shapes and textures, founded by a Hong Kong high-end designer.

The label explores traditional craftmanship, the artistry of drapery, and various sculptural elements in its designs while embracing a low-carbon, sustainable approach to fashion. 

Add the Kimono Sleeve Crop Jacket (HK$3,280) to your collection, a lightweight option featuring a striking oversized Peter Pan collar and flared sleeves, the perfect choice for those seeking bold, innovative yet wearable fashion. Or layer up with the wool Scarf Jacket (HK$3,980), a truly unique piece that showcases the designer’s expertise in draping and innovative design.

Shop these looks here

Location: Yeung Chin, Shop H406, PMQ, 35 Aberdeen Street, Central  

HARRISON WONG

harrison wong
Instagram/Harrison Wong

Harrison Wong is a Hong Kong-based contemporary urban menswear designer whose creations have been recognized worldwide for their bold and daring aesthetic. Catering to a diverse clientele and particularly resonating with fashion-forward individuals, his designs showcase exceptional design and craftsmanship, all while remaining accessible and affordable.

For the winter season, consider exploring his latest Fall/Winter 2024 collection, a simple, functional, and stylish addition to your wardrobe in the new year. Check out the Knit Jacket with Pleats and Brush Print (HK$1,760), the structured Denim and Leather Jacket with a detachable sleeve (HK$2,240), or the casual, professional Light Wool Coat with Belt (HK$2,000). 

Shop the collection here

Location: Harrison Wong, Shop S206, PMQ, 35 Aberdeen Street, Central

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