Best 2022 Memes to Wear as Halloween Costumes
Hong Kong/ Fashionista/ Style

Crack Up Undercover With These 8 Meme-Inspired Costumes to Wear for Halloween 2022

2022 Meme Halloween Costumes headerPhoto by (Background) Instagram/@nasawebb

We’re entering one of the final laps of the year and it’s time for a little look back at what we have to leave behind. Honour the fads and fallen frenzies that at some point had us shaking our fists at the powers that be at Mars Wrigley, struck by our feels, or even simply drawing a chuckle or two. Get inspired and check out our top picks of some of the most meme’d characters and stories to turn into Halloween costumes.

Julia Fox

I actually did it mysaaaaahlfffff...yeahhhhhh....” If the mention of 2019 action thriller “Uncut Gems” immediately triggers the basal instinct to plug your ears, then you might have been a witness to the burning balefire of Julia Fox’s 15 minutes of A-list shine this year.

Spiking in Google searches over the first half of 2022 thanks to her prolific and highly online “relationship” (spelled out with quotation marks here because surely that had to be a publicity stunt on both ends) with rapper Kanye West, Julia Fox became the zeitgeist’s “muse” thanks to her peculiar latex-clad stylings paired with avant garde coal-mine chic makeup, distorted valley girl accent that got memed to death on TikTok, and confusing antics.

Get the look: Grab your darkest eyeshadow palette and smear the black dust all over your eyelids like there’s no tomorrow. You can also grab a packing brush and load on the black shadow with a more shape-focused intent in mind, be it squarish or rounded.

Black rubber gloves are essential if you want to recreate her red-carpet outfits, with a third one attached to your neck making for an easy replica of her Vanity Fair Oscar party dress, minus the human hair. Alternatively, get some inspiration from Julia herself and watch this tutorial on how to crop off a tank top, extreme edition.

Characters from ‘Everything Everywhere All At Once’

A stunning moviegoing experience that played with all the senses by unthreading the fabrics of consciousness and reality to mind-eff everyone, “Everything Everywhere All at Once” arguably tops the throne as one of this year’s best films. If not the best.

Unravelling the mundane and unremarkable life of Evelyn, an Asian-American woman trapped in a stale life plagued by a fading marriage and strained relationship with her queer daughter, the story follows her metaphysically coming to terms with all her issues. Switching between parallel universes, genres, and all the stages of every emotion, there’s no shortage of characters to cull inspiration from, making for a quirky solo costume or even a group ensemble.

Get the look: Depending how the level of effort you’d like to commit to, the options range from a recreation of simple everyday getups of the Wang family in the universe they are first introduced in with a googly eye attached, to versions of Evelyn’s alter egos in the various other worlds she travels through. It could even be as simple as digging up or thrifting a gaudy, tax-auditor core outfit as a base and sticking a post-it note showing a haphazardly sharpied circle onto your forehead. Like the movie so radically depicts, the choice is all yours.

Evelyn

Having appeared as a sign spinner, a Kung Fu master, a Chinese Opera singer, and a literal rock, Evelyn is most recognisable in her usual garb of a purple floral shirt under a maroon zipper vest. A notable mention however is sausage-fingered Evelyn, who would make for a night of side-splitting laughs while you poke and wave your way about in front of everyone. Or it would at least draw a couple of strange looks your way.

Joy/Jobu Tupaki

Designed by Shirley Kurata, the amount of costumes Joy burns through in the movie must exceed a count on both hands. Each embodying its own delicious brand of evil, her looks are perfect for anyone who dares to turn up the dials on flamboyance.

Chef and Racacoonie

It would feel unfair not to mention this adorable duo that spurred from a simple ESL mispronunciation: the heart-warmingly hilarious gag parodying “Ratatoullie.” Find yourself a chef costume with a toque blanche—a crucial detail—and place a racoon stuffed toy to hide underneath as a lovely surprise.

Webb Telescope Photo

Yes, we are going to take a shot at looking like a non-human, and non-tangible 2022 icon this Halloween. Captured by the world’s most powerful space telescope, the Webb Telescope, this history-making image condenses the dazzling array of lights and stardust that our world has never seen before.

We’re sure we won’t have to instruct you to think back to the day the photo was released to bring back flashbulb memories from the inescapable flood of Instagram stories reposting it to the nth degree. Admittedly, and unfortunately, the sense of wonder the image evoked began to dwindle thanks to what feels like the entirety of the internet bombarding the same post over and over.

Get the look: If you too would like to capture everyone’s attention despite their continued obliviousness towards your existence over the rest of the year (since when was Karen from finance an astronomy geek?!), this is the night to pull out all the stops on the glam and the spooks.

The costume fit and fabrics are up to your interpretation, as their core elements only require a black base with an addition of decals that shine against the lights or contrast in brightness. Go the extra lightyear ahead and incorporate glow sticks, mini-LEDs, or even a string of fairly lights for that extra sparkle. 

 

De-Sexified Green M&M

What began as a case of good will, M&M’s announced a head-to-toe revamp of their beloved characters’ designs in January. Once revealed, the flare ups of denial, anger, bargaining, and depression that followed led to an unexpected yet characteristically internet-style, online uproar targeted towards...the Green M&M’s shoes.

Accusations of a “reverse yassify” and a theorised boardroom discussion surrounding the crisis of an M&M that “leaned into the sex appeal” flew all over Twitter like wild sparks. Discontent followed the swapping of heeled Go-Go boots Green has donned since her first appearance in 1995, to Stan Smith-esque running shoes that were apparently such an abomination the public decried them to be unsavoury “old maiden, 40-50 year old auntie sneakers.” No matter where you stand on the issue, we’re certain you can agree that M&M-gate was a discourse of utmost importance in the world order.

Get the look: Easily found in the average dresser’s closest or at least torn off the “Basics” shelf last minute at your neighbourhood fast fashion chain, all the garments you will need to evoke this se— we mean candied symbol is a bright green upper layer over white pants or tights, and white tennis sneakers. Don’t forget to include the mandatory white “M” stuck or written on your shirt.

The best part of this character is the freedom that you have in interpreting her look, turning the dial on the levels of comfort or even suggestiveness (wink wink) as you please. Bonus points if you and a partner in Halloween crime do a before and after pair costume, with one person rocking the M&M’s previous pump kicks and the other in her new sneakers. Got a whole squad with you? Then there’s your group outfits sorted, once you assign your Red, Blue, Brown, and Yellow M&M’s. 

Ken and Barbie

Slated for release in the summer next year, Greta Gerwig’s interpretation of plastic legend Barbie will be hitting the screens with stars Margot Robbie as the titular blonde beauty and Ryan Gosling as boytoy Ken. The movie follows the expulsion of the eponymous protagonist from Barbieland for being “less than perfect-looking," ensuing in a wacky search for her place in the real world where adventures ensue

The release of initial on-set photos showed Barbie in a hot pink blast of an outfit in some, and driving a bright pink car while wearing a patterned blue getup in another. Naturally, the internet quickly ate it up, and thus “Barbiecore” barged its way through the front of the fashion crowd amidst the Y2K revival that currently rules the style zeitgeist. Not to mention the meltdown that came with Ken’s divisive double denim look, complete with the added details of boxer briefs with a waistband that spell out his name.

Get the look: Though details on the plot and official teasers have been largely kept under wraps so far, the costumes we have seen include a cowboy-inspired getup, roller-skating garb that’s just an explosion of neons, and the blue pattern-mixing look from her debuting character reveal.

Each outfit that has been shown seems to call to a certain era of fashion, perhaps in a thoughtful nod to Barbie’s career as a fashion pioneer over the years. Load up on bright colours and look for classic cuts and silhouettes, finishing off with an inclusion of something pink (if your entire outfit isn’t already repping the colourway), and a wig of a perfect blonde blowout.

‘Euphoria’ Season 2

HBO’s risqué teen drama “Euphoria” has left an acrylic tipped cultural fingerprint since first airing in 2019, with its second season returning to the small screen earlier this year. As with any other teen-centric story fuelled by drama, sex, and drugs, the show is controversial yet wildly raved about for its gritty portrayals and dramatic classroom fashion.

Get the look: The gorgeous cohort of East Highland High are always dressed to the tens in eyebrow raising, dress-code defying looks, giving you a wealth of options to pick from, especially if you’re going for hot instead of scary this Halloween. With every episode being a gold mine for memes, memorable moments that blew up online definitely include but aren’t limited to everyone in the bathroom during "B*tch you better be joking", copycat Cassie vying for Nate’s attention, and the iconic as ever “wait, is this play about us?” fight

Maddy

Setting off an entire trend of selfies adorned in droop lid eyeliner pointed to the skies and indifferent pouting, Maddy (played by Alexa Demie) is the indisputable queen bee of the group. Slip into a cut-out bodycon dress and sharpen your winged liner skills for this party look that she wears the night her on-off boyfriend Nate (played by Jacob Elordi) hooks up with bestie Cassie (played by Sydney Sweeney) right under her nose.

Cassie

Reflecting her inner turmoil, Cassie has gone through a rotation of apparel that strays from her casual and girlish pastel pieces in Season 1. In a look you could double up on with your bestie, look no further than the matching teal and lavender sweat co-ords and mini purses she sports in emulation of Maddy. Add a high pony and glittered makeup to seal off the look.

Kat

Undergoing yet another style evolution to go along with her wavering sense of self in a newfound relationship, Kat has incorporated elements from her punk-ish, dominatrix-inspired closet into a wardrobe of colourful clashes. Playing around with patterns and textures, her outfits largely revolve around ‘90s cuttings and dark shades of greens and reds.

Wordle

Six chances, five letters, three colours. For what felt like an inescapable eternity, word-guessing game Wordle had the world in a chokehold. Renewing itself daily, it seeped into the daily routines of English-speakers everywhere, eventually picking up in popularity with an estimated 300,000 plus users every day by the time January was in full throttle. There isn’t so much to unpack here, but it is perhaps its simplicity that makes the game so popular. And its simplicity is also why it would make for a fantastic last-minute, ultra-low effort, group costume.

Get the look: The only elements crucial to representing the game are the colours grey, yellow, and green, as everybody’s Instagram story will have you know with the endless cryptic arrangements of squares in the above colours. Grab your four companions, choose a five-letter word, tape the marked square labels to yourselves, then enjoy as your group becomes the most popular entertainment at the party once the other guests wait their turn to try their hand at the puzzle.

Scammer Stars

Perhaps in a bid to retain their audiences amongst an increasingly segmented industry, it seems like every large streaming service had pushed a documentary surrounding a modern-day figure of interest to ring in the year with. Several that had turned its subjects into household names overnight include Netflix’s “The Tinder Swindler” and “Inventing Anna,” as well as Hulu’s “The Dropout.

Get the look: Though the subjects of all the above documentaries are dressed in uncomplicated ways, each person has a few identifiable traits that give them that recognisable (docu-)star factor. Be prepared for the “hey don’t I know you from somewhere?” thrown your way, and extra candies if the person drunkenly asking reaches their lightbulb conclusion that you were on the news at some point.

Elizabeth Holmes

Damaging Theranos scam aside, what makes Elizabeth Holmes so uncanny upon a glance is her dead-eyed, dissociative look. Drop in some bright blue contacts in the most unnatural shade you can find, then line your outer eye corners just a bit thicker than the rest of the area and brush thick clumps of mascara on your bottom lashes for that unsettling thousand-yard stare pop. Slap on a bright red lip, a blonde wig, and a turtleneck, and you’re ready to go around offering unwilling partygoers Nanotainer tests. Really, red M&Ms or skittles will do.

Anna Delvey/Anna Sorokina

She might have been more fake than she was Fendi, but she turned out some convincing looks all the same. With a courtroom closet that grants her at least clearance from the Fashion Police, Anna is easily referenced in thick framed glasses, a ribbon choker, and a stylish dress worn with ballet flats.

Simon Leviev/Shimon Hayut

Simon Leviev
Website/IMDB

To those making headway to Lan Kwai Fong, listen up. The streets are finally clean of suited-up finance bros for the night—at least the ones that are all dressed up, they’re always lurking around the Central district nevertheless—so get ready to channel your inner slacks-wearing, Rolex-flexing, hottie-hunting partyer who has made his business off a woman-funded Ponzi scheme, the “Tinder Swindler.”

Embodying all the surface-level hallmarks of the typical high-rolling businessman, your outfit might be indistinguishable from the typical lad with “Entrepreneur” in the bio at first glance. So, you’ll have to really sell the performance with convincing cries “my enemies are after me!” when pleading for another free shot at the Halloween function.

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This Week's Event In Hong Kong

Hong Kong/ Fashionista/ Style

Contemporary Menswear Brand DETERMINANT Unveils Fall Winter 2025 Collection

Nicholas TsePhoto by DETERMINANT

Contemporary menswear brand DETERMINANT launches its Fall-Winter 2025 collection, CLARITY IS A CHOICE, featuring pieces that are rooted in comfort, practicality, and functionality.

Led by their Hong Kong brand spokesperson, Nicholas Tse, the new collection takes inspiration from the multifaceted artist and is categorized into three core themes: CLARITY IN MIND, CLARITY IN MOTION, and CLARITY IN ESSENCE. The collection seamlessly blends minimalist design with cutting-edge technology and emphasizes attention to detail to inspire a thoughtful and purposeful lifestyle.

“What moved me about this brand is its sincerity and its commitment to consistent improvement. It forgoes exaggerated marketing in favor of delivering quality products,” shared Nicholas Tse, who embodies DETERMINANT’s philosophy, showcasing the modern man’s clarity in thought, action, and self-expression.

The DETERMINANT 2025 Fall Winter Collection Categories

CLARITY IN MIND echoes the brand’s minimalist and detail-oriented design philosophy, representing the strategic and decisive mindset of the modern man.

Here, the brand introduces its Repel+ technology, designed to keep stains from water and oil at bay while letting you move freely. The shirts are made with premium extra-long staple (ELS) cotton and TENCEL™ fibers, giving them a soft, breathable feel that’s comfortable all day. It’s the perfect blend of function and ease, made to help the modern man stay sharp, confident, and on top of his game.

DETERMINANT acknowledges men’s fast-paced lifestyle in the city, and CLARITY IN MOTION features the CottonSTRETCH collection, symbolizing preparedness for any challenge.

The innovative multi-way stretch fabric takes cotton elasticity to the next level. This material is developed for unrestricted mobility, ensuring you can move smoothly.

Man in dress shirt
Courtesy of DETERMINANT
Man in casual shirt
Courtesy of DETERMINANT

The third and last collection is CLARITY IN ESSENCE, which embodies one’s inner truth, effortless comfort, and unwavering confidence. Highlighted by the brand’s casual shirt — an essential choice for everyday wear — this category is designed to provide maximum comfort while helping every man navigate various occasions confidently.

Exclusive Launch and Special Offers

To celebrate the new collection, DETERMINANT is releasing eight limited edition Nicholas Tse photo cards. Each card is equipped with a QR code that unlocks exclusive content, including high-definition photo downloads and access to a complimentary online photo booth.

Customers can receive these cards with every purchase at the store starting Oct. 13, 2025.

  • Spend HK$1,000 - HK$1,499 and get 1 photo card.
  • Spend HK$1,500 - HK$1,999 and get 2 photo cards.
  • Spend HK$2,000 or more and get 3 photo cards.
Photocards
Courtesy of DETERMINANT

DETERMINANT is also giving away a premium gift pack containing two postcards and the complete series of all eight photo cards of Tse for Gold and Platinum members who spend HK$1,200 or more.

Additionally, you can purchase one Repel+ Series product with any one 2025 Fall Winter collection item for 15% off, and 20% off if you buy it with two items. This exclusive offer is only available until Oct. 17, 2025.

More than just a showcase of menswear excellence, the DETERMINANT 2025 Fall Winter Collection is a statement of a lifestyle philosophy, empowering confident and composed men to achieve personal breakthroughs from the inside out.

For more information, visit their website or follow DETERMINANT on Facebook and Instagram.

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Hong Kong/ Terra/ Sustainability

Dr. Joey Chan on How lululemon is Changing the Way We Experience Fashion

Dr Joey Chan lululemon

In fashion, what’s old doesn’t have to mean out. As more people rethink the way they shop, lululemon is stepping up to prove that pre-loved can be just as stylish, high-performing, and meaningful as brand new. Through its circular fashion initiatives, the brand is blending innovation with intention, and giving garments a second life while inspiring customers to make more mindful choices.

Leading this shift in the Hong Kong, Macau, and Taiwan markets is Dr. Joey Chan, Market Director at lululemon. Since joining the brand in 2021, Dr. Joey has brought her extensive luxury retail background and personal passion for sustainability to the forefront, helping shape lululemon’s regional journey toward a more circular future.

We caught up with the director to talk about lululemon’s “Like Newcampaign, which recently launched its second phase in Hong Kong. This initiative featured a product take-back activation and a resale pop-up event, which aims to promote circular fashion and combat textile waste. From design strategies that ensure durability to partnerships that make garment renewal possible, she gives us a closer look at how lululemon is changing the way we experience fashion — one thoughtfully worn piece at a time.

Hi Dr. Joey! lululemon products are known to be durable and hold up well, even second-hand. How does the brand ensure long-lasting quality?

At lululemon, product quality is at the core of everything we do. As a premium athletic retailer, we know our guests value longevity and performance in the products they invest in. That’s why we’re committed to designing apparel that not only meets high-performance standards but also stands the test of time, and is better for people and the planet.

We are working towards building a more circular business by designing solutions at key stages of the product life cycle, which include integrating preferred materials, such as recycled or plant-based materials, into our products; designing products for extended use and recyclability; offering resale and repair programs to give our guests opportunities to extend the use of their lululemon products; and advancing the textile-to-textile recycling industry through our investments and partnerships. 

How do you integrate lululemon’s sustainability values, like durability and mindful design, into customer experiences?

Our sustainability values come to life through initiatives like “Like New,” which has just been piloted in Hong Kong. It’s a small but meaningful step toward extending the life of our garments and reducing environmental impact. More importantly, 100% of net profits from Like New” (or 2% of revenue) are reinvested into sustainability initiatives as part of our ongoing effort to support more responsible retail practices.

We also offer an always-on Repairs program across all our Hong Kong stores, which helps guests extend the life of their garments and deepen their connection with the brand.

A Girl shopping
Photo from Facebook/lululemon

Congratulations on launching Phase 2 of the "Like New" campaign in HK! Can you share a little bit more about the experience with us and why such initiatives are important for building a more circular fashion economy?

We’re grateful for the opportunity to launch Phase 2 of our “Like New” pilot as part of our broader commitment to circularity. lululemon products are designed to last, which makes them well-suited for recommerce and extending their lifecycle.

This phase encouraged guests to rethink, revive, and rediscover their lululemon gear, offering meaningful ways to refresh their wardrobes while contributing to a healthier planet. Our partnership with Redress has been instrumental in piloting the program locally, allowing us to better understand guest response and refine our approach. Phase 2 has also given us valuable insights that will help shape what’s next, and we’re excited to keep learning and evolving as we look ahead to Phase 3.

Can you elaborate more on how your partnership with Redress has enabled you to efficiently assess and clean pre-loved activewear?

Redress has been an invaluable partner in our “Like New” pilot. As a trusted and reputable organization with deep experience in circular fashion, their support has enabled us to efficiently assess and clean pre-loved activewear. All items collected during Take-back activations are sorted and professionally cleaned. Garments with minor defects are repaired by local vendors, while those that meet our resale standards are featured in our “Like New” pop-up shop.

Meanwhile, items that don’t meet resale criteria but retain performance integrity are donated to Crossroads, and products from other brands are handled by Redress for resale, donation, or downcycling. Thanks to this system, less than 5% of collected items end up in landfills.

Recycled Fashion
Photo from Website/lululemon

That’s amazing! Is lululemon looking to build its own such garment sorting and processing facilities for the HK, Macau, and Taiwan markets?

We’re continuing to learn from this pilot and explore what’s possible. While we don’t have immediate plans to build our own sorting and processing facilities, we’re committed to growing our capabilities in ways that support our long-term sustainability goals.

In your markets, how are consumers responding to sustainability messaging?

We’ve been encouraged by the positive response to our “Like New” pilot in Hong Kong. In just a few months, we’ve collected over 3,800 garments, which shows that when given a convenient and thoughtful platform, our guests are ready to support more sustainable choices.

The engagement we experienced through this program reinforces the importance of circular initiatives in helping reduce environmental impact and extend the life of our products. It also gives us valuable insights into how we can continue to evolve the program to better meet the needs of our guests and our planet.

Moreover, our collaboration with Redress helps us reach a wider community and promote circular fashion. Combined with our Repairs program, which launched last year in all Hong Kong stores, we’re empowering guests to extend the life of their garments. We’ll continue to explore new ways to share our sustainability efforts and encourage more mindful choices.

Is there a myth about pre-loved or circular fashion you’d like to debunk?

One common misconception is that pre-loved clothing is worn out or outdated. But that is not the case with us. Through our partnership with Redress, we’ve established a rigorous process to inspect, sort, clean, and resell eligible items. Only gently worn lululemon apparel and bags that meet our quality standards, meaning free from damage, pilling, or discoloration, are selected for resale.

Items with minor defects are repaired by local vendors to restore them to wearable condition, while those that don’t meet resale standards but still retain performance integrity are donated to our partner Crossroads. This ensures every item is given a second life in the most responsible way possible.

Guests who visited our “Like New” pop-up were pleasantly surprised to find trendy and classic lululemon pieces in excellent condition. It’s proof that circular fashion can be both stylish and sustainable.

lululemon has set global sustainability goals across its three pillars. How are these translated into tangible efforts or campaigns in your markets?

lululemon’s sustainability journey is guided by our Impact Agenda. Locally, we bring these commitments to life through initiatives including “Like New,” our Repairs program, and strategic partnerships with organizations like Redress.

One of our key goals under Be Planet is to ensure that by 2030, 100% of our products are made with sustainable materials and end-of-use solutions. These efforts are designed to build a healthier future for our guests, our communities, and the planet.

Garments dropbox
Photo from Website/lululemon

You’re a dedicated sustainability advocate. How do you bring that advocacy into your leadership? And how does it influence the way you engage teams and customers in the region?

Sustainability is more than a professional responsibility; it’s a personal passion. I believe in leading by example and often remind my team of the motto: “If not us, then who? If not now, then when?” As a leader in the athletic apparel space, we have a unique opportunity to drive change.

At lululemon, we empower our guests to refresh their gear in meaningful ways and embrace mindful movement, not just for personal wellbeing, but for the planet. I encourage our teams to think creatively, act with purpose, and engage our communities in building a circular, community-led future for fashion.

Looking ahead, are there any material innovations or design strategies lululemon is prioritizing to further its sustainability commitments?

We’re currently focused on successfully piloting “Like New” in Hong Kong to inform future scaling across the region. This includes exploring new circular initiatives and expanding our sustainability efforts. These strategies are aligned with our long-term goals under the Impact Agenda.

As for consumer upcoming campaigns, stay tuned! We have exciting initiatives on the horizon that will further engage our guests in meaningful ways and continue to support our sustainability commitments.

You can learn more about the initiative here or follow lululemon Hong Kong on Instagram and Facebook for updates.

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Hong Kong/ Fashionista/ Style

DUSTY FW25 Marks a Bold & Rebellious Return to Hong Kong’s Streetwear Roots

11Photo by DUSTY

DUSTY, a lowkey but cult-loved streetwear label born in 1997 in Hong Kong, has quietly resurfaced with its FW25 Drop 1, and it’s making noise in all the right circles.

Titled “Born in the Street. Back to the Street,” the collection marks a confident return to the brand’s roots: understated design, local symbolism, and a rebellious spirit that’s always been more about authenticity than hype.

The collection's design is a nod to Hong Kong’s street culture.  
Courtesy of DUSTY

The collection leans into utilitarian minimalism with a distinctly local edge.

From a washed tee with its subtle ‘97 tag to a military shirt embroidered with bold insignias, making each piece a nod to Hong Kong’s street culture.

The collection also features a trio of raised stars, an homage to the three stars found on Hong Kong ID cards, layered over leather detailing for a look that’s understated but unmistakably personal. Even the Shorts are built for the city grind, with water-resistant fabric and double-layered zip pockets for function that doesn’t sacrifice form.

Rapper KZ is featured in the promotional shoot
Courtesy of DUSTY

As part of the FW25 Drop 1 campaign, DUSTY tapped into Hong Kong’s underground music scene by featuring KZ, a local rapper in its promotional shoot, bringing raw energy to match the brand’s streetwise aesthetic.

The collaboration underscores DUSTY’s commitment to elevating homegrown talent and reinforces its deep ties to the city’s creative subcultures. By blending fashion and music, the campaign becomes a cultural statement that speaks directly to the streets it was born from.

Founded in 1997, DUSTY was one of Hong Kong’s earliest streetwear pioneers. The brand quickly gained traction for its gangster rap-inspired graphics and rebellious design philosophy, “Rebel Without a Pause.” After a period of quiet, its return is a reclamation of identity.

The FW25 Drop 1 is now available online and at select retailers like Avenue Hong Kong. Follow the brand on Instagram and stay tuned for their upcoming release.

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Hong Kong/ Fashionista/ Style

Redress Design Award 2025 Unveils Global Talent in Hong Kong for the Future

11Photo by Redress Design Award

If fashion is a mirror of society, then one of the runways at CENTRESTAGE in Hong Kong just reflected something bold, urgent, and refreshingly hopeful. The Redress Design Award 2025, the world’s largest sustainable fashion design competition, returned this September with a powerful message: creativity can be circular.

CENTRESTAGE 2025
Instagram/ CENTRESTAGE

Hosted at the Hong Kong Convention and Exhibition Centre, the finale brought together ten emerging designers from across the globe, each selected for their innovative approach to reducing fashion waste.

The event was part of CENTRESTAGE, Asia’s premier fashion showcase, where country pavilions like the Philippines, Thailand, and Australia added vibrant cultural context to the international spotlight.

Carla Zhang and Hugo Dumas
Courtesy of Redress Design Award

This year marked a historic first: two joint First Prize winners were crowned.

Hugo Dumas from France impressed judges with a zero-waste collection focused on regeneration and recyclability, while Carla Zhang from Mainland China presented handwoven pieces crafted from surplus cords and yarns sourced from factories. Both winners will receive mentorship from fashion icon Flora Cheong-Leen and present their work at GREENEXT Expo 2025 in Shanghai.

Mara San Pedro and her collection
Courtesy of Redress Design Award
Nathan Moy and his collection
Courtesy of Redress Design Award

Other standout awards included the People’s Choice, won by Mara San Pedro from the Philippines, and the Hong Kong Best Prize, awarded to Nathan Moy. The full roster of finalists featured talents from South Korea, South Africa, Germany, Canada, the USA, and more — each pushing boundaries in sustainable design.

Founded by Hong Kong-based NGO Redress, the award is more a competition and a movement. With over 330 alumni and 23,000 designers educated globally, Redress continues to challenge the fashion industry’s reliance on virgin materials and landfill-bound textiles. Even the collections were shipped using DHL’s GoGreen Plus service, reducing carbon emissions.

As fashion grapples with its environmental footprint, these designers are proving that style and sustainability can, and must, coexist.

Explore the finalists and their collections at Redress’ website, and witness how the next generation is stitching a new narrative for fashion by staying tuned with Redress’s Instagram and Facebook.

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Hong Kong/ Fashionista/ Style

Hermès to Stage Fall/Winter 2025 Menswear Show in Hong Kong this Sept. 19

20250915 Hermes Bruno StaubPhoto by Hermès, Bruno Staub/Website

Dynamic, sharp, and architectural.

French luxury house Hermès will be staging its Fall/Winter 2025 Men’s Fashion Show at the Kai Tak Cruise Terminal on Sept. 19, 2025, making its return to the city, blending heritage and modernity forward.

Photo of models for Hermès Hong Kong SAR
Photo from Website/Hermès, Luca Werner
Photo of a model for Hermès Hong Kong SAR
Photo from Website/Hermès, Luca Werner

Designed under the artistic eye of Véronique Nichanian, the F/W 2025 collection masterfully fuses refinement, comfort, and urban sophistication, carrying the theme “Ready-Set-Casaque!” — a tribute that purposefully blends the spirited energy of Hong Kong’s equestrianism and jockeys’ silks with the classic tastes of modern menswear.

Photos of Hermès F/W 2025 Collection
Photo from Website/Hermès, Bruno Staub

The show features a wardrobe of sharp silhouettes and sculpted lines, with rich, earthy tones of browns and charcoals complemented with bright pops of reds and yellows that were inspired by racing silks. Coats that stretch over narrow or wide trousers, short volumes, soft shoulders are balanced with trousers with sharp lines, balaclavas, blanket-finished parkas, and diagonal lines all melt into an urban collection — where geometry meets contemporary city life.

Hermès’ Fall/Winter 2025 Menswear collection reveals a vision of apparel that is both new and infinite — dynamic, urbane, and utterly confident.

For more information, follow Hermès on Facebook and Instagram. Visit the Hermès website here.

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Hong Kong/ Fashionista/ Style

polette’s FUCK Edition Launches in Hong Kong with a Party That Said It All

12Photo by polette

If eyewear could talk, polette’s new FUCK Edition would even be shouting the F word proudly and unapologetically. On Sept. 6, 2025, the brand dropped its boldest collection yet at its Central flagship store, and the launch party literally took the city by storm as the typhoon rolled in the next evening. Was it by coincidence or perfectly planned out?

FUCK Edition's I DON'T GIVE A (left) and WHAT THE (right)
Courtesy of polette

Featuring two standout models crafted from acetate, I DON’T GIVE A (HK$1,400) and WHAT THE (HK$1,400), the collection is designed with exaggerated temple volumes and a silhouette that dares you to look away. Both models are available in two colors, and beneath the bold aesthetics lies functionality. Every prescription lens comes equipped with UV400 protection, anti-reflective coating, and anti-scratch technology. The exclusively designed Fuckin’ Chain and a black case are available to go with the special edition.

Having made a statement with its name, one wouldn't expect subtlety on the guest list of FUCK Edition's launch party. And the deeper message the brand wishes to convey makes it more than just another new collection. Because it’s a middle finger to conformity, a wink to self-expression, and a love letter to anyone who dresses authentically for themselves.

Guests at polette's launch party
Courtesy of polette
Rapper-dancer JB at polette's launch party
Courtesy of polette

The Saturday evening party matched the collection’s edgy energy, while the overall decor of the store leaned into clean lines, bold contrasts, and just enough edge to make every moment feel intentional, offering an intimate atmosphere for a special night of social gathering.

Led by the sound of the hip-hop set spun by DJ Nip Lung upstairs, guests, a mix of fashion insiders and creatives, flowed into the store, welcomed by drinks and bites from Boon, Pigsmanhk, Young Master Brewery, and more. The night also saw surprise appearances from influencer Adekunbi Salako (非洲王子), rapper-producer Chefwest, rapper-dancer JB (Jiggle Boy), and more, making it extra unique.

A guest at polette's launch party
Courtesy of polette
Guests at polette's launch party
Courtesy of polette

One of the most magnetic spots of the night was the photo booth — a metallic, mirrored corner that turned into a runway of rebellion. With reflective walls and a curated eyewear display, it became the go-to spot for selfies, spontaneous shoots, and bold declarations of style.

Ready to speak your style? The FUCK Edition is available now at polette’s Hong Kong store. Check out the collection via their website, and follow the brand’s Instagram and Facebook for more information and launch party highlights. 

Location: Shop No.1, G/F, Sun Fung Mansion, 52-60 Lyndhurst Terrace, Central

Opening Hours: 11 AM to 8 PM (Mondays to Thursdays); 11 AM to 9 PM (Fridays to Sundays) 

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Hong Kong/ The List/ What's On

lululemon's ‘Like New' Pilot Hosts Pop-Up Resale, Workshops, and a Party

Like NewPhoto by lululemon/Website

lululemon is redefining the future of fashion with pre-loved garments. From Sept. 17 to 21, 2025, the brand will host its "Like New" Pop-Up Event at PMQ, Central, inviting the public to shop curated pre-loved activewear, join hands-on workshops, and celebrate mindful movement through a run & coffee party.

'Like New Pop-Up' will be hosted at PMQ this September
Photo from Website/lululemon

The pop-up marks Phase 2 of lululemon’s "Like New" pilot in Hong Kong, following a successful Phase 1 product take-back initiative held from April to August. During that phase, over 3,800 gently worn items were collected across select stores, sorted by Redress, a Hong Kong-based nonprofit championing circular fashion, and prepared for resale or repair.

V Cycle supported reverse logistics, ensuring all items were responsibly consolidated and delivered for sorting. Unsellable or unsold pieces will be donated to Crossroads or redirected to local communities in need.

'Like New' circulation process
Photo from Website/lululemon

Now, lululemon is unveiling the results with a professionally cleaned and restored collection of high-quality gear, available for purchase at the pop-up. The event is powered by a meaningful collaboration with Redress, with lululemon pledging to donate either 100% of net profits or 2% of revenue (whichever is higher) to support sustainable fashion initiatives.

In the initiative’s series of events, guests can also participate in upcycling workshops, crafting accessories like scrunchies and keychains from repurposed materials. Each session costs HK$100 and is redeemable as credit toward same-day purchases.

Another highlight of the week is the "Like New Run x Coffee Rave" on Sept. 20, 2025, where guests will jog through Central with lululemon ambassadors Calvin Au Yeung and Stephanie Cuvelier before dancing into the morning at PMQ’s coffee rave with Bad Time Disco’s co-founder, Ani Phoebe, on the deck.

While the "Like New Pop-Up" is a walk-in only event, guests can register via Eventbrite for the workshops here and the Run x Coffee Rave here.

For more information, check out the website of ‘Like New’ and follow lululemon Hong Kong’s Instagram and Facebook.

Location: HG11–12, PMQ, Central

Date: Sept. 17 to 21, 2025, from 11 AM to 7 PM

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Hong Kong/ Fashionista/ Style

SIA Jewelry Celebrates Nature’s Gemstone Treasures with their New Flagship

20250826 SIA JewelryPhoto by SIA Jewelry

Hong Kong jewellery brand SIA Jewelry, founded by new-generation designer Sindy Lam, has opened its flagship store in Central, unveiling a contemporary space that celebrates nature’s gemstone treasures and the city’s jewellery heritage. The grand opening was held last Aug. 23, 2025, marking a milestone that bridges tradition and innovation.

Founded in 2020 and inspired by her grandmother’s heirlooms, SIA Jewelry blends emotional depth with modern aesthetics, representing a bridge between two generations and breathing new life into tradition.

A portrait of a woman in black and gray
Sindy Lam, Founder and CEO of SIA Jewelry | Courtesy of SIA Jewelry

Designed in collaboration with House of Forme, the flagship embodies an “urban nature vault,” made with natural Venetian plaster, rammed Earth textures, and bespoke stone displays that evoke the tranquillity of a cavern, bringing the peace of nature into the bustling core of the city. The raw yet defined designs reflect SIA’s philosophy of jewellery as treasures of the Earth.

Neutral and earthy tones interior
Interiors of the SIA Jewelry in Central | Courtesy of SIA Jewelry

The flagship store displays a variety of iconic collections, including the Baby Bubble collection, a playfully cute line of stackable jewellery, and the Affection Locket collection, customizable keepsakes made from solid 18K gold with diamonds of EF colour and VS clarity.

Gold letter necklace attachments
Baby Bubble Collection | Courtesy of SIA Jewelry
A model wearing jewelry, a stack of rings
Baby Bubble Collection | Courtesy of SIA Jewelry
A locket with pearls
Affection Locket Collection | Courtesy of SIA Jewelry
Lockets with different attachments, a model wearing jewelry
Affection Locket Collection | Courtesy of SIA Jewelry

Each piece of jewellery is a unique treasure for the modern woman, made with exquisite craftsmanship and personalized designs. SIA aspires for these pieces to be a highlight in your daily style today, and a cherished family heirloom for generations to come.

To celebrate their grand opening, SIA Jewelry is offering a 12% discount on selected jewellery pieces in-store and on the official website from now until Sept. 28, 2025. Customers visiting the Central flagship will also be treated to an exquisite perfume stone, while stocks last.

For more information and updates, visit SIA Jewelry’s website here and follow their Instagram page.

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Hong Kong/ Fashionista/ Style

U-TREASURE Collaborates with Anime 'Haikyu!!' for Ring Necklace Collection

20250818 Haikyu U TREASUREPhoto by U-TREASURE

Any “Haikyu!!” fans out there?

Tokyo-based jewelry brand U-TREASURE has unveiled a special collaboration with popular animeHaikyu!!,” with 13 new designs of the “Ring Necklaces” now available for pre-order in Hong Kong from now until Aug. 29, 2025!

A poster with anime characters and a ring design
The 13 Characters from Karasuno High School | Courtesy of U-TREASURE
A poster with anime characters and a ring design
The 3 Characters from Aoba Johsai High School | Courtesy of U-TREASURE

The necklace design features the team colors of Karasuno High School and Aoba Johsai High School on the inside, while the inside can be engraved with one of 13 characters: Hinata Shoyo, Kageyama Tobio, Tsukishima Kei, Yamaguchi Tadashi, Nishinoya Yu, Tanaka Ryunosuke, Ennoshita Chikara, Sawamura Daichi, Sugawara Koshi, Azumane Asahi, Oikawa Toru, Iwaizumi Hajime, and Kunimi Akira.

Each piece, made in Silver 925, is priced at HK$1,320 and designed so the ring can be worn alone or layered with other necklace charms.

“’Haikyu!! The Dumpster Battle’ was a hugely popular film, ranking first at the Taiwanese box office, and earned a gross box office revenue of over JPY¥20 billion worldwide. With this release, we are proud to be able to bring our craftsmanship of character jewelry to fans in Taiwan and Hong Kong,” said a representative from U-TREASURE.

Pre-orders are open exclusively via the U-TREASURE Online Shop here until Aug. 29, 2025. For more information, follow U-TREASURE on Facebook and Instagram.

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Hong Kong/ Fashionista/ Style

Levi’s® Blue Tab™ Redefines Japanese Denim with Silhouettes and Craft

Levis Blue TabPhoto by Levi’s® Hong Kong.

If jeans are essential in your wardrobe and you're a fan of Japanese denim, you’re going to love this.

With a preview over the last weekend on August 15, 2025, Levi’s® is gearing up for the launch of its new Blue Tab™ collection in Hong Kong, set to drop on Aug. 21, with a second wave arriving in October. Designed for denim lovers who appreciate craftsmanship and culture, the collection blends premium Japanese fabric with reimagined silhouettes and a rich palette of washes, making it a bold evolution for the brand.

Bluish interior design at Levi's Blue Tab collection debut event in Soho House, Hong Kong
Courtesy of Levi’s® Hong Kong

Crafted with top-tier denim from Japan’s Kaihara Mill, the Blue Tab™ line showcases the brand’s commitment to quality and detail. The silhouettes move beyond classic cuts, offering jackets, trousers, and layering pieces. A spectrum of washes, from raw indigo to sun-faded tones, adds depth and personality to each garment.

In an exclusive showcase we witnessed the collection unfold across four distinct, fashion-forward themes, each telling a story through texture, tone, and tailoring.

The Mariner draws inspiration from naval utility wear, featuring neppy selvedge denim and salt-washed finishes that evoke deep-sea hues. Outerwear is lightly quilted in satin, while bottoms are constructed with authentic detailing and transitional weight fabrics.

Santa Fe Shank channels the earthy elegance of the American Southwest. Using natural-toned Japanese denim with a desert sand rinse, the pieces offer convertible silhouettes and rugged hardware, making it perfect for adaptable styling across seasons.

Mannequins at Levi's Blue Tab collection debut event in Soho House, Hong Kong
Courtesy of Levi’s® Hong Kong.
The new collection is crafted from premium Japanese Denim
Courtesy of Levi’s® Hong Kong

Coming in October, The Moto brings a sleek, road-ready edge to the collection. Crafted from Japanese powder denim dyed black and washed for texture, the pieces emphasize flattering seam work and bold silhouettes designed for confident, fashion-forward wearers.

Finally, The Art of Embroidery showcases Levi’s® craftsmanship at its most intricate. Featuring embroidery that functions as both decoration and structural design, this theme transforms classic denim into textured, statement-making garments as a fusion of traditional technique and modern aesthetics.

Jinno Neko's Bam-Blue, crafted specially for the launch.
Courtesy of Levi's Hong Kong

Adding another layer of artistry to the preview experience was Bam-Blue, an installation by local artist Jinno Neko from Meow Kee (貓記紮作). Constructed from bamboo and Levi’s® denim, the piece fused Japanese koinobori motifs with traditional papier-mâché techniques, symbolizing strength, movement, and the future of denim design.

Stay tuned for Aug. 21, 2025, for a chance to browse and shop Levi’s® Blue Tab™ in person and follow Levi’s® Hong Kong on Instagram or check out their website for more information.

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