Local Alternative Fashion Labels You Need to Know
Step into Hong Kong’s buzzing local fashion scene, where style meets substance and storytelling in the most effortlessly cool way. This winter, we’re shining a spotlight on a trove of Asian-inspired local fashion labels that are redefining what it means to dress with cultural pride and modern flair.
These homegrown brands, rooted in their rich heritage and now flourishing in Hong Kong, are here to refresh your wardrobe during the Lunar New Year — and, of course, keep you snug as the temperatures drop.
From sleek, heritage-infused outerwear to bold, contemporary statement layers, showcasing next-level craftsmanship, these labels prove that staying warm doesn’t mean sacrificing style. After all, why should you have to choose between looking fashionable and fending off the winter chill? So, get ready to bundle up and turn heads in pieces that celebrate the incredible wealth of culture Hong Kong has to offer.
YAT PIT
Yat Pit, meaning “one stroke” in Cantonese, is a fashion brand redefining modern Chinese identity through design. Founded by British-born Chinese designer Jason Mui and Hong Kong native On Ying, the label is a celebration of Chinese culture, blending traditional motifs with contemporary wardrobe staples.
These references are embedded organically in every outfit, lending fresh interpretations to iconic garments like the Zhongshan suit and the qipao. Season-suitable pieces include Chinoiserie style Jackets like the Qipao Trench Coat (HK$4,400), which reimagines the cheongsam as a jacket, incorporating elegant, modern details into its asymmetrical silhouette, or the Reversible Nylon Bomber Jacket, priced at HK$3,320.
Shop their collections here.
Location: Yat Pit, Market Stall 5, 93 Fuk Wa St, Sham Shui Po
CLOT
If you’re on the hunt for stylish, standout pieces that break away from the typical Western streetwear scene, look no further than CLOT. Founded by the iconic Edison Chen, CLOT is at the forefront of guochao — a cultural wave that celebrates Chinese heritage and shines a spotlight on homegrown brands (often referred to as "China chic"). This movement is all about redefining modern fashion with a deep respect for tradition, and CLOT does it brilliantly.
For items like this, explore their Lunar New Year CLOT Collection. The highlight? The CLOT x adidas Superstar “Chinese New Year” release, with timeless Chinese and Asian elements incorporated into the sneaker. A gold coin adorns a sleek monochromatic black sneaker, while an auspicious red tassel dangles from the shoelaces. If you want to stay warm, the collection also includes a bomber jacket adorned with a subtle CNY-themed pattern, a Track Top, Combat Pants, Long Sleeve T-shirt, and more.
Shop these looks here.
Location: CLOT is available in lifestyle and fashion store JUICE, in multiple locations across the city
PONDER.ER
Ponder.er, founded by the innovative pair Alex Po and Derek Cheng, plays with deconstructing stereotypical gender norms and menswear, encouraging individuals to embrace self-expression in their gender-fluid creations.
The brand gained recognition in Vogue Hong Kong’s "The Next List 2020." It also won the prestigious Yu Prize 2022 Grand Prize, and the designers were highlighted as in the 10 Asian Designers To Watch by Fashion Asia Hong Kong list.
The brand continuously embeds sustainability into its innovative textures and designs, collaborating with small local manufacturers and repurposing materials found in everyday life. Standouts like their distressed denim bags and semi-sheer skin-tight knits are crafted from abandoned mattresses and tarpaulins, ensuring each piece is not only eco-friendly but also truly distinctive.
For winter, why not check out their "CASE" Knitted Mohair Jacket (Orange), priced at HK$3,679, or their knitted CASE Zip-up sweater, a comfortable and one-of-a-kind addition to any outfit that also looks like it came straight off the runway.
Shop these looks here.
Location: Ponder.er is available at multiple stockists around the city
YEUNG CHIN
Yeung Chin is a local brand dedicated to pushing boundaries and redefining conventional shapes and textures, founded by a Hong Kong high-end designer.
The label explores traditional craftmanship, the artistry of drapery, and various sculptural elements in its designs while embracing a low-carbon, sustainable approach to fashion.
Add the Kimono Sleeve Crop Jacket (HK$3,280) to your collection, a lightweight option featuring a striking oversized Peter Pan collar and flared sleeves, the perfect choice for those seeking bold, innovative yet wearable fashion. Or layer up with the wool Scarf Jacket (HK$3,980), a truly unique piece that showcases the designer’s expertise in draping and innovative design.
Shop these looks here.
Location: Yeung Chin, Shop H406, PMQ, 35 Aberdeen Street, Central
HARRISON WONG
Harrison Wong is a Hong Kong-based contemporary urban menswear designer whose creations have been recognized worldwide for their bold and daring aesthetic. Catering to a diverse clientele and particularly resonating with fashion-forward individuals, his designs showcase exceptional design and craftsmanship, all while remaining accessible and affordable.
For the winter season, consider exploring his latest Fall/Winter 2024 collection, a simple, functional, and stylish addition to your wardrobe in the new year. Check out the Knit Jacket with Pleats and Brush Print (HK$1,760), the structured Denim and Leather Jacket with a detachable sleeve (HK$2,240), or the casual, professional Light Wool Coat with Belt (HK$2,000).
Shop the collection here.
Location: Harrison Wong, Shop S206, PMQ, 35 Aberdeen Street, Central
Subscribe to The Beat's newsletter to receive compelling, curated content straight to your inbox! You can also create an account with us for free to start bookmarking articles for later reading.
