Top 6 Affordable Coquette Fashion Brands to Shop Online

When it comes to fashion, Hong Kong features a dynamic blend of East and West, making it the ideal place to explore stylish influences from around the world — including Japan. 

Whether you’re drawn to minimalist streetwear or Harajuku’s bold and eclectic style, you’ll discover that the city is packed with trendy boutiques that bring Japan’s unique style and aesthetics to life. And we’re not just talking about overseas Japanese retailers but also local shops that have adopted Japanese styles in their collections. From well-known casualwear brands to hidden gems, here are some of the best places to find Japanese fashion in Hong Kong. 

Banananaxx

This original Hong Kong brand features a blend of Kawaii and Lolita fashion styles in their pieces from their tiered long skirts, ruffled tops with flat rounded collars and lace, knitted sweaters in pastel shades, and plaid dresses laced with ribbons. 

Established in 2013, Banananaxx sells adorable accessories like character embroidered socks, bucket hats, and quilted tote bags perfect for a day out in the city. Their clothes embody a lot of earth tones so they make simple yet stylish everyday outfits. Not to mention they’re made from comfortable materials and are affordable! One of our favorite items is their skirts which are stitched with a buttoned garter on the inside hem, making it easy to adjust around your waistline. 

There are several branches across Kowloon and the New Territories. You can find a shop near you here or shop online on their official website. 

Location: Banananaxx, Shop M2-117, 1/F, Kai Tak Retail Centre 2, Kai Tak Sports Park (Flagship Store)

Operation Hours: 11 AM to 9:30 PM (till 10 PM Friday and Saturdays)

TORIO store

If you’re looking for budget-friendly pieces, this is the store for you. Come visit one of their physical stores and browse through racks of Japanese-style pieces from denim overalls, lace and sheer tops, ruffled skirts, and frilled vests. Their Mira Place shop in Tsim Sha Tsui often has clearance sales, so you can hit the jackpot with a cute top or jacket for as low as HK$199! 

The store also houses some kawaii items like plush toys, tote bags, stationery, and jewelry designed with pop culture icons like Sanrio characters, Mofusand, and Love Cat Club.  

Location: TORIO store, Shop 205-207, 2/F, T.O.P This is our place, 700 Nathan Road, Mong Kok 852

Operation Hours: 12 PM to 10 PM 

SNIDEL

“Streetwear meets formal” is what SNIDEL is all about, so you can find here both casual and elegant pieces that can transition from a day in the office into a night out drinking with friends. Established in 2005 and designed by Asami Kusugami, the first store was located on Cat Street in Harajuku and has since become one of the fastest-growing Japanese street fashion brands today. 

SNIDEL offers popular Japanese women's clothing inspired by contemporary Western street fashion with collections ranging from comfy pullover sweaters and knit dresses to tulle skirts and ruffled and ribboned tops. It’s cute, elegant, and stylish. Unlike the previous brands, however, this store is a bit pricier, but the quality is top-notch and definitely worth every penny. For the chic city ladies, a few SNIDEL pieces are a must-have in your wardrobes!

You can drop by some of their branches around the city or shop at USAGI online.

Location: SNIDEL, Harbour City LCX, 5 Canton Road, Shop 38-39, Level 3, LCX, Ocean Terminal, Harbour City

Operation Hours: 10 AM to 10 PM

ROJITA

If you want to go full-on Lolita, whether that’s sweet, dark, or the classic kind, then ROJITA has what you need! A popular Japanese brand, this store features Japanese sweet-style fashion pieces from frilled skirts and knitted cardigans to lace tops with ribbons and cape dresses.  

They have pieces that border on cosplay fashion, are very detailed, and capture the essence of Victorian and Rococo fashion with a Japanese twist, of course! They also sell a variety of accessories like bejeweled berets, brooches, ribbon hair clips, and chunky loafers complete with charms and pearl chains. 

ROJITA doesn’t have its own store in Hong Kong but they have a stall inside the first-ever “THE SHIBUYA109 STORE” in the country located at Windsor Mall in Causeway Bay. 

Location: Shop G18-G19, THE SHIBUYA109 STORE, 311 Gloucester Road, Causeway Bay

Operation Hours: 10 AM to 10 PM

bread n butter

This Hong Kong retail store focuses on simple styling, quoting that “being fashionable isn't about wearing loud or trendy clothes. It's about having a style n attitude towards life that simply reflect design n fashion.”

It embodies minimalist fashion, which emphasizes clean lines and simple silhouettes. However, bread n butter also features outfits with bright colors, textured fabrics, and cute designs that definitely give off that Japanese kawaii fashion vibes. 

You can shop in several branches across the islands or shop online here. 

Location: bread n butter, Shop 347, 3/F, Sogo Department Store, 555 Hennessy Road, Causeway Bay

Operation Hours: 10 AM to 10 PM

Lowrys Farm

This fashion brand is part of Adastria Co., Ltd., which is the company behind popular Japanese brands like Niko and…, JEANASiS, HEATHER, and GLOBAL WORK. Lowrys Farm has been around since 1992 and was brought into Hong Kong in 2003, which was its first overseas store. 

Lowrys Farm provides Japanese women's fashion pieces that are perfect for casual wear. They also feature some of the trendiest pieces out there. Their stores are always updated with seasonal collections and limited items, but are made from materials that can be worn for a long time and are sure to be wardrobe staples. 

They have several locations around the city but you can also shop online. ICYDK, they have an online outlet sale where you can score fantastic clearance discounts and shop for limited-stock items within all brands under the Adastria fashion group.  

Location: Lowrys Farm, Shop 105, 107 & 108A, Level 1, MOKO, Mong Kok, Kowloon

Operation Hours: 11 AM to 10 PM

GU

This crowd-favorite Japanese retailer is known for its Japanese-influenced fashion pieces that are not only trendy and durable, but extremely budget-friendly! Operated under its parent company, Uniqlo, GU features a range of everyday wear for both men and women, as well as for teens and kids. They sell a variety of products ranging from shirts and trousers to innerwear, lounge sets, and accessories. It’s a cheaper version of its mother company but surprisingly stylish still!

If you’re a fan of the basic aesthetic such as the solid color hoodies, leggings, and graphic shirts, make sure to visit a GU store near you. There are around eleven stores around the city located in Kowloon and New Territories with one coming soon in Hong Kong Island. You can view the locations here or shop their products online.

Location: GU, 1-2/F, You Cheng Commercial Centre, 51 Sai Yeung Choi Street South, Mong Kok, Kowloon, Hong Kong

Operation Hours: 11 AM to 10 PM (till 11 PM every Friday, Saturday, and the day before a public holiday)

Step into Hong Kong’s buzzing local fashion scene, where style meets substance and storytelling in the most effortlessly cool way. This winter, we’re shining a spotlight on a trove of Asian-inspired local fashion labels that are redefining what it means to dress with cultural pride and modern flair. 

These homegrown brands, rooted in their rich heritage and now flourishing in Hong Kong, are here to refresh your wardrobe during the Lunar New Year — and, of course, keep you snug as the temperatures drop.

From sleek, heritage-infused outerwear to bold, contemporary statement layers, showcasing next-level craftsmanship, these labels prove that staying warm doesn’t mean sacrificing style. After all, why should you have to choose between looking fashionable and fending off the winter chill? So, get ready to bundle up and turn heads in pieces that celebrate the incredible wealth of culture Hong Kong has to offer.

YAT PIT

Yat Pit, meaning “one stroke” in Cantonese, is a fashion brand redefining modern Chinese identity through design. Founded by British-born Chinese designer Jason Mui and Hong Kong native On Ying, the label is a celebration of Chinese culture, blending traditional motifs with contemporary wardrobe staples. 

These references are embedded organically in every outfit, lending fresh interpretations to iconic garments like the Zhongshan suit and the qipao. Season-suitable pieces include Chinoiserie style Jackets like the Qipao Trench Coat (HK$4,400), which reimagines the cheongsam as a jacket, incorporating elegant, modern details into its asymmetrical silhouette, or the Reversible Nylon Bomber Jacket, priced at HK$3,320.

Shop their collections here. 

Location: Yat Pit, Market Stall 5, 93 Fuk Wa St, Sham Shui Po

CLOT

If you’re on the hunt for stylish, standout pieces that break away from the typical Western streetwear scene, look no further than CLOT. Founded by the iconic Edison Chen, CLOT is at the forefront of guochao — a cultural wave that celebrates Chinese heritage and shines a spotlight on homegrown brands (often referred to as "China chic"). This movement is all about redefining modern fashion with a deep respect for tradition, and CLOT does it brilliantly.  

For items like this, explore their Lunar New Year CLOT Collection. The highlight? The CLOT x adidas Superstar “Chinese New Year” release, with timeless Chinese and Asian elements incorporated into the sneaker. A gold coin adorns a sleek monochromatic black sneaker, while an auspicious red tassel dangles from the shoelaces. If you want to stay warm, the collection also includes a bomber jacket adorned with a subtle CNY-themed pattern, a Track Top, Combat Pants, Long Sleeve T-shirt, and more. 

Shop these looks here. 

Location: CLOT is available in lifestyle and fashion store JUICE, in multiple locations across the city 

PONDER.ER

Ponder.er, founded by the innovative pair Alex Po and Derek Cheng, plays with deconstructing stereotypical gender norms and menswear, encouraging individuals to embrace self-expression in their gender-fluid creations.

The brand gained recognition in Vogue Hong Kong’s "The Next List 2020." It also won the prestigious Yu Prize 2022 Grand Prize, and the designers were highlighted as in the 10 Asian Designers To Watch by Fashion Asia Hong Kong list. 

The brand continuously embeds sustainability into its innovative textures and designs, collaborating with small local manufacturers and repurposing materials found in everyday life. Standouts like their distressed denim bags and semi-sheer skin-tight knits are crafted from abandoned mattresses and tarpaulins, ensuring each piece is not only eco-friendly but also truly distinctive. 

For winter, why not check out their "CASE" Knitted Mohair Jacket (Orange), priced at HK$3,679, or their knitted CASE Zip-up sweater, a comfortable and one-of-a-kind addition to any outfit that also looks like it came straight off the runway. 

Shop these looks here. 

Location: Ponder.er is available at multiple stockists around the city 

YEUNG CHIN

Yeung Chin is a local brand dedicated to pushing boundaries and redefining conventional shapes and textures, founded by a Hong Kong high-end designer.

The label explores traditional craftmanship, the artistry of drapery, and various sculptural elements in its designs while embracing a low-carbon, sustainable approach to fashion. 

Add the Kimono Sleeve Crop Jacket (HK$3,280) to your collection, a lightweight option featuring a striking oversized Peter Pan collar and flared sleeves, the perfect choice for those seeking bold, innovative yet wearable fashion. Or layer up with the wool Scarf Jacket (HK$3,980), a truly unique piece that showcases the designer’s expertise in draping and innovative design.

Shop these looks here. 

Location: Yeung Chin, Shop H406, PMQ, 35 Aberdeen Street, Central  

HARRISON WONG

Harrison Wong is a Hong Kong-based contemporary urban menswear designer whose creations have been recognized worldwide for their bold and daring aesthetic. Catering to a diverse clientele and particularly resonating with fashion-forward individuals, his designs showcase exceptional design and craftsmanship, all while remaining accessible and affordable.

For the winter season, consider exploring his latest Fall/Winter 2024 collection, a simple, functional, and stylish addition to your wardrobe in the new year. Check out the Knit Jacket with Pleats and Brush Print (HK$1,760), the structured Denim and Leather Jacket with a detachable sleeve (HK$2,240), or the casual, professional Light Wool Coat with Belt (HK$2,000). 

Shop the collection here. 

Location: Harrison Wong, Shop S206, PMQ, 35 Aberdeen Street, Central