Top 6 Affordable Coquette Fashion Brands to Shop Online

In case you missed Takashi Murakami's whimsical cherry blossom oasis at ComplexCon Hong Kong 2025, Ohana Hatake has made its official debut in the city at Pacific Place in Admiralty. 

Step into the retail destination this August and you’ll find its Garden Court transformed into a mesmerizing dreamscape that’s blooming with imagination. From July 31 to August 13, the mall’s latest campaign, Summer in Full Bloom, brings Japanese artist Takashi Murakami’s Ohana Hatake to Hong Kong for its official launch, in a pop-up that’s part art installation, part retail experience, and all sensory delight. 

Presented in collaboration with Complex Chinese, the event marks Murakami’s footwear brand’s debut in the city, coinciding with Pacific Place’s role as the official mall partner of ComplexCon Hong Kong 2025. 

At the heart of it all is a surreal floral dreamscape, showcasing a large-scale hanging cherry blossom centerpiece surrounded by blooming trees and vibrant florals, all echoing Murakami’s signature Superflat aesthetic. The result is a space that feels more like a garden in motion than a shopping mall. 

Inside the installation, visitors can browse exclusive Ohana Hatake merchandise, including two footwear styles in twelve colorways, with four new shades released in phases over the two-week run. The pop-up also offers an incentive: spend HK$800 or HK$1,500 in same-day electronic purchases at Pacific Place or Starstreet Precinct to redeem a specially brewed Ohana Hatake coffee or limited-edition tote bag, respectively. Redemptions are available daily while supplies last. 

Beyond the retail and rewards, the installation invites guests to linger, explore, and engage with Murakami’s world, where nature meets pop art, and summer feels like a canvas. With opening hours from 11am to 8pm, it’s a perfect midday escape or post-work wander. 

Whether you’re chasing cherry blossoms or just looking for a fresh way to experience the city, Summer in Full Bloom offers a rare chance to see Pacific Place through a more whimsical lens. 

For more information, visit the Pacific Place website here, and follow the Instagram page here.   

Location: Garden Court, LG1, Pacific Place, 88 Queensway, Admiralty

Leading international travel, lifestyle, and accessories brand TUMI sets the tone for Fall 2025 with a dual celebration: exciting new arrivals and the announcement of Chinese actor Wei Daxun as the brand’s newest Asia-Pacific Brand Ambassador.

The collection and campaign highlights TUMI’s legacy of purposeful innovation and enduring performance, with the brand currently celebrating its 50th year of service.

Inspired by the City that Never Sleeps

The Fall 2025 collection takes inspiration from New York’s eclectic rhythm, paying homage to the iconic wild posters scattered throughout the city through versatile silhouettes perfect for the modern man and woman. 

Select pieces from the Alpha, Alpha Bravo, and Voyageur collections are reimagined in Poster Print and electric and seasonal hues like Pavement and TUMI Red®, while men’s styles like Arrivé and Harrison receive a stunning refresh with luxurious textures, modern accents, and new colorways. 

TUMI’s bestselling Just In Case® styles now come in three diverse sizes, perfectly fitting every traveler’s lineup. 

To mark a new milestone, TUMI’s 19 Degree aluminum now comes with a statement lifestyle piece: the 19 Degree Aluminum Bar Set, an opulent collector’s set that has everything needed to craft the perfect drink while on the go. 

The 50th anniversary lineup is rounded out by select travel, lifestyle pieces, and accessories that feature the signature TUMI Red Pantone® as an accent and an all-over treatment. 

TUMI’s Newest Asia-Pacific Brand Ambassador

TUMI handpicks Chinese actor Wei Daxun as its newest Asia-Pacific Brand Ambassador, who made his official campaign debut in TUMI’s final 19 Degree Lite “Uncompromisingly Light” campaign, capturing the brand’s values for the past 50 years: precision, creativity, and a spirit of constant forward motion.

Known as one of China’s most celebrated actors, Wei Daxun has captivated audiences across Asia with his performances in film, television, music, and philanthropy. Driven by professionalism, discipline, and a relentless pursuit of excellence, the actor naturally embodies TUMI’s philosophy to the T. 

Shot by acclaimed photographer GK and directed by David Pun, the campaign sees Wei moving seamlessly between cities, sets, and fleeting moments — with the purposeful and stylish 19 Degree Lite and the Alpha Bravo Navigation Backpack in tow. 

“Wei brings an energy and authenticity that seamlessly aligns with TUMI’s values,” says Creative Director Victor Sanz. “He is a true reflection of the modern global traveler: intentional, dynamic, and always in motion.” 

As TUMI continues its global expansion, milestones such as the opening of the newest Shanghai flagship store, the new 2025 lineup, and Wei Daxun’s appointment as Brand Ambassador signal the brand’s future direction as it establishes itself as a leader in the luxury travel and lifestyle space. 

The Fall 2025 collections are now available at TUMI stores worldwide and online. 

For more information and updates, follow TUMI on their Facebook and Instagram pages. 

Get ready to ignite your wardrobe as luxury fashion house Shanghai Tang has just launched Bonfire, their 2025 Autumn and Winter collection, inspired by contrasts in nature: flames upon the earth, warmth against cold, and elegance with vibrance. 

In Bonfire, Shanghai Tang continues their signature look with a touch of bewitching elegance. Drawing from Eastern influences, these pieces blend soft flowing tailoring with versatile and functional materials like wool and cashmere, ensuring unparalleled warmth this winter. 

This collection lives off contrast — from the East-meets-West flair of the Tang jacket, lined in plush wool, to rich seasonal hues like navy, burgundy, and forest green that echo nature’s shifting palette.

Feast your eyes on decorative visual language that echoes Eastern heritage – collars and cuffs, well-crafted buttons and closures, and statement belts and linings that encourage motion and a feeling of weightlessness. 

The visionary behind Bonfire's campaign shots is none other than Chen Man — the renowned Chinese visual artist, photographer and longtime Shanghai Tang collaborator. 

Shanghai Tang's AW25 Collection is now available at boutiques across Hong Kong. Shop it now on their website.

For more information, visit Shanghai Tang on their Instagram and Facebook. 

Multiple Locations: 

• Pacific Place, Shop 105B, Level 1, Phase 1 Pacific Place, 88 Queensway
• Hong Kong International Airport East Hall, Shop 7E145, East Hall Passenger Terminal 1, Building South Concourse, HKIA, Lantau Hong Kong (restricted area)

This summer, give your jewelry box a sprinkle of stardust with Pandora’s new ESSENCE collection.

Timed perfectly with the release of KATSEYE’s second EP Beautiful Chaos, out on June 27, 2025, Pandora's new campaign stars global sensation KATSEYE and draws from Pandora's Summer 2025 collections, with.

Each member of the powerhouse girl group Daniela, Lara, Manon, Megan, Sophia, and Yoonchae have handpicked a charm from the PANDORA ESSENCE Collection that represents their individual essence and story, to style with their own personal touches.

From Sophia’s Anchor Mini Dangle Charm to Megan’s vibrant Cherry Dangle Charm and Manon’s regal Queen and Regal Crown, each piece adds a distinct individual touch to the signature KATSEYE look, whether through layering or wearing it boldly as statement pieces.

The PANDORA ESSENCE Collection captures love’s dual nature – strong yet gentle—echoing the graceful flow of sand and waves. Two signature textures take center stage: twisted (recalling windswept shores,) and rippled (evoking the ebb and flow of water). 

Sculptural rings, earrings, and bracelets are available in luminous 14K gold plating or 925 sterling silver, adorned with freshwater cultured pearls and glittering cubic zirconia. These are great for stacking or layering, if you want a chunky effect. But what really shines are the quiet details, such as asymmetrical heart shapes, dual-toned arcs, soft curves that speak to love in all its rawest forms.

Some pieces, like the Rippled Stacking Ring and Rippled Gold-Plated Hoop Earrings, inspired by shifting sands and natural textures, shimmer like sunlight skipping across the sea. But side note, make sure to keep your Pandora jewelry from touching sand and saltwater if you want to keep it shiny all summer!

Other pieces like the Gold-Plated Necklace and Twisted Gold-Plated Open Bangle feature fluid lines and double circles with shifting metallic hues. 

For those who like to wear their heart on their sleeve (or wrist, or neck), Pandora allows you to customize your ESSENCE Collection. Selected pieces can be engraved with a name, date, or private message at select Pandora stores. Whether it’s for a best friend, a partner, or yourself, let the jewelry speak for itself!

Engraving is available at: Hysan Place, IFC, Langham Place, Harbour City, Telford Plaza, New Town Plaza, Metroplaza, V City, and YOHO Mall in Hong Kong.

Shop Pandora's collection on their website. For more information, visit Pandora on Instagram, Facebook and X (formerly known as Twitter). 

HUMAN MADE and Shake Shack just teamed up for an awesome collaboration featuring special menu items and merchandise!

ICYDK, HUMAN MADE is a lifestyle brand launched in 2010 by NIGO, and is built on the concept of "The Future is in the Past," emphasizing both heritage and innovation. The brand has garnered a global following since, transcending cultural and geographical boundaries.

The collaboration merges Shake Shack’s iconic burger logo and HUMAN MADE’s heart, and will feature two exclusive collaboration menus that draw on Japanese and American flavors. Get a taste of the Teriyaki Shack (HK$88 - Single), which is your regular cheeseburger made better, packed with pickled daikon, crispy onions, scallions, and sweet soy mayo on a toasted potato bun, and then topped with a sweet teriyaki glaze and toasted black and white sesame seeds. 

Burger always goes with fries, so don’t miss the Curry Cheese Fries (HK$46), which are crispy crinkle-cut fries topped with curry cheese sauce, applewood-smoked bacon, and scallions. Both items will be available in limited quantities only at IFC Mall, Pacific Place, and Harbour City Shacks*, and served in exclusive packaging featuring the heart-burger collaboration icon.

But wait, there’s more! They’re also releasing a five-piece collection lineup featuring the collaboration logo and an original design inspired by Shake Shack’s signature ShackBurger®. 

Available online and at various HUMAN MADE store locations, the HUMAN MADE x SHAKE SHACK collection includes the T-shirt, Panel Cap, Burger Cushion, PVC Pouch, and Burger Pass Case. 

For more information, follow Shake Shack on Facebook and Instagram. You can also follow HUMAN MADE on Instagram for updates on their latest apparel and accessories.  

In a beauty world awash with one-size-fits-all solutions, SKIN NEED is cutting through the noise with a boutique that’s focused on personalized science-backed fixes to your skin needs.  

Now landing in makeup store heaven — the basement of Times Square, this stylish new flagship is the brand’s first-ever retail space in Hong Kong, and it’s a game-changer for anyone craving custom skincare backed by science and grounded by nature. 

SKIN NEED's extensive collection of 50 pure formulations can be customized and combined to suit each client's unique requirements, adapting to different environments, lifestyles, and overall wellbeing.

These goodies play nice with every skin type, whether you're dry, oily, or have sensitive skin. Every product is thoughtfully crafted to be plant-based, vegan-friendly, and free from alcohol, artificial fragrances, and preservatives, making it a gentle choice for all skin types. 

Manufactured in an ISO 22716-certified lab in California, SKIN NEED blends botanical ingredients with growth factors, like ginseng, bamboo, and ginkgo, and science-backed actives, like peptides and plant-based stem cells. The ingredients are also eco-friendly, with the brand using certified organic, biodegradable, and non-GMO materials whenever possible. 

Founded in 2015 by Christal Leung, SKIN NEED grew out of a passion that began in her mother's beauty salon, from undertaking the role of a cosmetic chemist and formulating bespoke treatments there to studying biochemistry at the University of California, Leung’s journey has come full circle with the launch of a brand that puts personalization at the forefront. 

To mark the store opening, the brand introduces the Black Series, a collection of potent and advanced formulas designed to tackle signs of aging. 

Housed in a sleek black bottle, the Quadruple Vitamin C Serum (HK$588, 30 ml) combines four types of vitamin C with vitamin E and hyaluronic acid for hydrated, dewy skin. Another standout from the collection, the Retinol and Resveratrol Cream (HK$588) is infused with liposomal retinol to boost collagen and resveratrol for antioxidant power.

Then there is the Fortified Ferulic Serum (HK$588 for 2 x 15ml), formulated to combat environmentally induced skin aging with a potent blend of ferulic acid, vitamins C and E, co-enzyme Q10, and soothing licorice extract.

Hot weather heroes include the trio of serums, starting off with the Eye Contour Essence & Instant Eye Lift Serum set (HK$728 for set), the calming water-based 100% Hyaluronic Acid + KGF (HK$698, 40 ml), and the Membrane Lipids Repair Oil (HK$698, 30 ml). 

Stay summer-smooth by moisturizing with Hydra Smooth Essence (HK$428), packed with rice bran, B5 & sea buckthorn for skin TLC. Pair with UV Perfect Snow White SPF40 and UV Perfect Rosy Pink SPF40 (HK$328, 60 ml) for a bright, hydrated glow that plays nice with your makeup!

And if you're looking for post-sun recovery, the Hyaluronic Acid + B5 Aqua Infusion Mask (HK$398 for 10) is your go-to for 24-hour hydration.

Beyond skincare products, the boutique offers a hands-on approach for guests who want to learn more about their skin concerns and the products suited to their needs. Experience an in-depth, AI-powered skin analysis using CPL (Cross-Polarised Light) technology to catch subtle skin issues such as erythema, acne, and dermatitis before they surface. From there, a trained consultant will craft a routine tailored to your skin’s unique needs and changing conditions.

For the full experience, guests can pamper themselves in the treatment room, which offers eight bespoke facials using their Clinical Collection, with top picks like the Electro-Sculpt Facial (HK$1,680) and RF Collagen Up Facial (HK$2,880). Each session begins with skin analysis and ends with tailored treatments mixed in real-time.

SKIN NEED's products can be found in-store or on their website. Guests can enjoy a summer promotion of 10% off select summer skincare, designed to target skin behavior during the humid months, until Aug. 30, 2025. 

For more information, visit SKIN NEED on their website, Instagram, and Facebook. 

Location: B245, B2/F, Times Square, Causeway Bay

Opening Hours: Mondays to Thursdays & Sundays from 12 NN to 8 PM | Fridays to Saturdays from 12 NN to 9 PM

Cat lovers will definitely want to cop this collection, stat. 

Just in time for the summer, swimwear brand arena and beloved Japanese designer Tsumori Chisato reunite for a lively swimwear drop — blending fashion-forward takes with athletic functionality. 

At the heart of this renewed collab is Tsumori Chisato’s iconically whimsical cat pattern, fusing vibrant hand-painted colours with playful polka dots. It’s a collection perfectly made for joyful and exciting summer adventures!

From UV-blocking long-sleeved cropped tops to 2-in-1 shorts and lightweight cover-ups, every piece was designed for easy layering and versatility. Whether you’re out splashing by the pool, lounging by the beach, or just enjoying a sunny day out, this capsule collection blends style and function seamlessly. 

The collection also features the LYCRA® XTRA LIFE™ fabric, which is 10x more resistant to chlorine and sun oil than standard swimwear. Focusing more on optimal coverage and comfort, highlights of the collection include the U Back Flat Leg One Piece and   Long Sleeves Double Layer Bodysuit — both great for movement, modesty, and sun protection, without sacrificing style. 

See what the collection has here: 

Sporty can definitely be cute — and arena and Tsumori Chisato prove that right! This collab once again seamlessly blends vibrant design with practical functionality, bringing limitless energy into summer!

Get more info about the arena x Tsumori Chisato collection by following arena on Facebook and Instagram, and by visiting their website here. 

Leading Japanese sportswear brand DESCENTE has officially opened its flagship store at Galaxy Promenade in Macau, bringing its signature fusion of high-performance function and sleek travel style to the region. 

Designed with a blend of performance functionality and future aesthetics, DESCENTE offers a sophisticated, immersive experience — connecting sportswear with the rhythm of modern urban life for both local shoppers and international travelers.

Anchored on DESCENTE’s latest “Tomorrow’s World” concept, the space draws elements of snow culture, advanced technology, and urban living into one futuristic vision, creating a next-gen retail playground. Inside, shoppers can explore dedicated zones for running, training, commuting, and the outdoors, along with curated essentials from the Allterrain, Body Flex, Dualis, and Golf lines. 

Lightweight Performance – Running Collection

The Running collection features men’s and women’s lightweight shorts and two core outerwear pieces. The Aerolite Skin Jacket focuses on windproof, breathable comfort with a futuristic translucent three-layer shell and ergonomic F360 silhouette for mobility and performance.

The Aerolite Shell Jacket delivers versatile weather protection with breathable, lightweight layering ideal for Macau’s changing climate. Both styles use two of DESCENTE’s signature technologies – the waterproof and breathable DERMAZAX® 3-Layer fabric, and SCHEMACTECH AERO, a structural cutting technology that enhances stability and freedom of movement. 

Dynamic Control – Body Flex Training Collection

The Training collection centers around the Body Flex range, tailored for high-intensity movement and dynamic flexibility. With advanced elastic construction and precision fit, the men’s training wear provides both structure and freedom — ideal for urban workouts and daily mobility. 

DESCENTE’s long-standing collaboration with elite athletes ensures that every piece is engineered for functionality, comfort, and style. 

With nearly 90 years of Japanese design heritage and innovation, DESCENTE’s new Macau flagship sets the pace for tech-luxe activewear in Asia. 

Follow DESCENTE on Facebook and Instagram, and visit their website here.

Beauty junkies, if you’re looking for a transparent and breathable sunscreen that isn't heavy and sticky – The Ordinary has answered your prayers. 

Known for straightforward, science-driven beauty essentials that don’t break the bank, The Ordinary — part of the DECIEM family — has just dropped its latest innovation: the UV Filters SPF 45 Serum.

With the silky, lightweight feel of a serum, this sunscreen layers effortlessly under makeup or shines solo for a natural, glowing finish. Best of all? It’s completely free of that dreaded white cast, which means no chalky residue left behind — a major win for all skin tones.

Boasting broad-spectrum SPF 45, this formula shields your skin from harmful UV rays and helps fight early signs of aging caused by sun exposure. 

Unlike its predecessor – the Mineral UV Filters SPF 30 with Antioxidants – this version swaps out mineral filters for a blend of FDA-approved chemical filters. 

If you’re curious about the switch, chemical sunscreens provide a more transparent, feather-light finish, which is difficult to achieve with mineral ingredients, especially at higher SPF levels.

Perfect for every skin type — even the most sensitive — the UV Filters SPF 45 Serum hydrates instantly, won’t clog pores, and gives your skin a subtle boost of radiance. Plus, at just HK$164, it’s an affordable addition to your daily routine.

To celebrate the launch of the SPF 45 Serum, The Ordinary will also be holding special pop-up sunscreen keychain workshops across the city in partnership with Re-Edit Lab, a women-founded architecture firm in Hong Kong. Customers who make a purchase of HKD350 or above with SPF can take part! Workshop details: 

• 11am-9:30pm, 17-18 June, 2025, at The Ordinary's Times Square store
• 10:30am-10pm, 19-20 June, 2025, at Beauty Avenue at Bank Centre

Grab this product online or at The Ordinary in Times Square or across multiple stockists in Hong Kong. You can also visit Sephora Malaysia, Sephora Thailand, Sephora Singapore, and other stores across the region.

For more information, visit The Ordinary on their website, Instagram and Facebook. 

Times Square Store Location: B224B B2/F, 1 Matheson Street, Causeway Bay

Beauty Avenue Store Location: G/F-L1, Bank Centre Mall, 636 Nathan Road, Mong Kok 

South Korea’s trending designer accessories brand, STAND OIL, is making its highly anticipated debut in Hong Kong with a physical retail pop-up at the K11 Art Mall this summer!

Seen worn by famous K-Pop idols like Huh Yunjin from LE SSERAFIM, STAND OIL is one of the most popular emerging fashion brands from South Korea, loved by trendsetters and urbanites with a keen sense of style. 

STAND OIL’s exclusive showcase in Hong Kong will be held from June 23 to Aug. 3, 2025, highlighting iconic styles and debuting fresh new designs from the latest 2025 Spring/Summer Collection through a series of engaging activations. 

The six-week pop-up at K11 Art Mall will be showcasing the chic, youthful essence of STAND OIL in a minimalistic display of bold accents against a clean, white, and blue palette. Guests are invited to immerse themselves in a world of endless creativity, including capturing iconic moments at an enchanting photo spot.

Signature pieces from STAND OIL that will be featured in the pop-up include the Chubby Bag, a retro-style bowling bag in a distinctive rounded design; the Baguette Bag, a sleek, elongated shape conceptualised with maximum storage for daily necessities in mind; the Plump Bag, a boldly structured shoulder bag with a flexible triangular silhouette; and widely beloved icon, the Oblong Bag in a classic rectangular shape that is also laptop-friendly for versatile styling. 

A preview of the new 2025 Spring/Summer Collection will also be seen at the pop-up. Using the theme “Old School, New Memory,” the collection reminisces on heart-warming gatherings with long-time friends and celebrates nostalgia while embracing contemporary style with retro-inspired pieces. The highlight of the event is the launch of the Fika Bag, a casual, hobo-style design with two front flap pockets and a charmingly flat, classic flat-top silhouette — the perfect piece for effortless everyday style.

The pop-up will feature a Gachapon Machine offering exclusive surprises. Guests will have the chance to play for exclusive surprises with any spending of HK$800 or above and win prizes of a Hug Teddy Bear Gift Set, Jamamo Pearl Necklace, and Cube Phone Charm. 

Meanwhile, the pop-up will feature a special one-day-only “Back to School Mailbox” event on opening day, reimagining the romance and carefree spirit of youth through fashion. Guests are invited to write postcards to their future selves for the new semester. STAND OIL will deliver these nostalgic, old-school-inspired cards on Sept. 1, 2025 – Back to School Day – using this “New Memory” initiative to convey fresh hopes and wishes for life ahead. 

For more information, visit STAND OIL's Instagram page. 

STAND OIL Pop-Up Details

Location: Kiosk No. 52, B2, K11 Art Mall, 18 Hanoi Road, Tsim Sha Tsui

Date & Time: June 23 to Aug. 3, 2025, from 12 NN to 9 PM