DETERMINANT Opens 9th Hong Kong Store at New AIRSIDE Mall

DETERMINANT, a fashion brand specialising in men's shirts, apparel, and accessories, has recently opened a store at AIRSIDE, a highly anticipated commercial development in Kai Tak, Kowloon.

Located at shop G006 within the sprawling 700,000-square-foot shopping mall, the new DETERMINANT store provides more options for shoppers who prioritise zero-waste fashion. DETERMINANT's sustainability strategy, called 360BETTER, aims to redefine the "conscious clothing" industry by setting new standards. It covers five areas of focus: water stewardship, textile waste reduction, packaging rethinking, clothing life extension, and empowering social mobility.

With this goal, the brand is dedicated to creating a zero-waste future and providing value to both people and the planet. Shoppers at the new DETERMINANT store at AIRSIDE can explore a wide range of stylish and functional men's shirts, apparel, and accessories made through conscious production methods. Each item represents a step towards a more sustainable future and signifies the brand's dedication to eco-friendly fashion choices.

This latest opening marks DETERMINANT ninth store in Hong Kong. It unveiled its first Hong Kong flagship store at New Town Plaza in Sha Tin last June.