DETERMINANT Opens New Store at AIRSIDE Mall in Kai Tak

DETERMINANT Opens 9th Hong Kong Store at New AIRSIDE Mall

DETERMINANT, a fashion brand specialising in men's shirts, apparel, and accessories, has recently opened a store at AIRSIDE, a highly anticipated commercial development in Kai Tak, Kowloon.

Located at shop G006 within the sprawling 700,000-square-foot shopping mall, the new DETERMINANT store provides more options for shoppers who prioritise zero-waste fashion. DETERMINANT's sustainability strategy, called 360BETTER, aims to redefine the "conscious clothing" industry by setting new standards. It covers five areas of focus: water stewardship, textile waste reduction, packaging rethinking, clothing life extension, and empowering social mobility.

With this goal, the brand is dedicated to creating a zero-waste future and providing value to both people and the planet. Shoppers at the new DETERMINANT store at AIRSIDE can explore a wide range of stylish and functional men's shirts, apparel, and accessories made through conscious production methods. Each item represents a step towards a more sustainable future and signifies the brand's dedication to eco-friendly fashion choices.

This latest opening marks DETERMINANT ninth store in Hong Kong. It unveiled its first Hong Kong flagship store at New Town Plaza in Sha Tin last June.

Get the latest curated content with The Beat Asia's newsletters. Sign up now for a weekly dose of the best stories, events, and deals delivered straight to your inbox. Don't miss out! Click here to subscribe.