If eyewear could talk, polette’s new FUCK Edition would even be shouting the F word proudly and unapologetically. On Sept. 6, 2025, the brand dropped its boldest collection yet at its Central flagship store, and the launch party literally took the city by storm as the typhoon rolled in the next evening. Was it by coincidence or perfectly planned out?

Featuring two standout models crafted from acetate, I DON’T GIVE A (HK$1,400) and WHAT THE (HK$1,400), the collection is designed with exaggerated temple volumes and a silhouette that dares you to look away. Both models are available in two colors, and beneath the bold aesthetics lies functionality. Every prescription lens comes equipped with UV400 protection, anti-reflective coating, and anti-scratch technology. The exclusively designed Fuckin’ Chain and a black case are available to go with the special edition.

Having made a statement with its name, one wouldn't expect subtlety on the guest list of FUCK Edition's launch party. And the deeper message the brand wishes to convey makes it more than just another new collection. Because it’s a middle finger to conformity, a wink to self-expression, and a love letter to anyone who dresses authentically for themselves.

The Saturday evening party matched the collection’s edgy energy, while the overall decor of the store leaned into clean lines, bold contrasts, and just enough edge to make every moment feel intentional, offering an intimate atmosphere for a special night of social gathering.

Led by the sound of the hip-hop set spun by DJ Nip Lung upstairs, guests, a mix of fashion insiders and creatives, flowed into the store, welcomed by drinks and bites from Boon, Pigsmanhk, Young Master Brewery, and more. The night also saw surprise appearances from influencer Adekunbi Salako (非洲王子), rapper-producer Chefwest, rapper-dancer JB (Jiggle Boy), and more, making it extra unique.

One of the most magnetic spots of the night was the photo booth — a metallic, mirrored corner that turned into a runway of rebellion. With reflective walls and a curated eyewear display, it became the go-to spot for selfies, spontaneous shoots, and bold declarations of style.

Ready to speak your style? The FUCK Edition is available now at polette’s Hong Kong store. Check out the collection via their website, and follow the brand’s Instagram and Facebook for more information and launch party highlights. 

Location: Shop No.1, G/F, Sun Fung Mansion, 52-60 Lyndhurst Terrace, Central

Opening Hours: 11 AM to 8 PM (Mondays to Thursdays); 11 AM to 9 PM (Fridays to Sundays)