Gentlemen, brace yourselves — SKIMS has announced the launch of its men's sub-line, SKIMS MENS. After Kim Kardashian launched the underwear brand in 2019 with co-founder Jens Grede, SKIMS is back for gentlemen, and available at Lane Crawford stores in Hong Kong.
The brand, now valued at US$4 billion, is prized for its comfort, and champions body positivity and inclusivity. The menswear collection was launched on Oct. 26, 2023 and stars the football prodigy Neymar Jr, and NBA All-Star’s Shai Gilgeous in the campaign.
The SKIMS MENS Fall-Winter 2024 collection offers a sleek lineup of briefs, boxers, tanks, tees, sweatpants, and hoodies in premium fabrics such as cotton and stretch blends, a mixture of comfort, athleisure, and luxury to wear at home or as a statement.
The prices are steep yet approachable for Kardashian-level glam: a three-pack of SKIMS MENS Cotton Boxer Briefs will set you back HK$500, while the Stretch Boxer Briefs pack of three comes in at HK$600. And let’s not forget the classic Cotton Briefs for HK$400.
Just affordable enough to stock up, yet polished, to make you feel like you’re starring in your own SKIMS campaign (minus the moody lighting).
Not just about comfort, this collection takes aim at the intersection of functionality and fashion.
Follow Lane Crawford on Instagram or Facebook. Shop the collection here.
