Negroni Week 2026

Cocktail culture takes center stage as Negroni Week 2026 returns from Sept. 21-27, 2026, bringing together some of the world’s most celebrated bartenders for a week of creativity, community, and philanthropy. Organized by Campari and Imbibe Magazine, the global initiative celebrates the enduring legacy of the Negroni while raising funds for Slow Food, a nonprofit organization focused on preserving cultural and biological diversity through food and beverage education.

Across Asia Pacific, this year’s edition features the region’s most ambitious lineup of guest shifts to date, with internationally acclaimed bartenders traveling between leading bars and restaurants. In Hong Kong, the festivities begin with the Negroni Week Opening Party at Zuma Hong Kong on Sept. 21, 2026. The special event will feature Matteo Cadeddu, Bar Manager of Opium Bangkok, ranked No. 25 on Asia’s 50 Best Bars 2026, alongside Michele Montauti, Director of Beverage & Bars at Aman Nai Lert Bangkok, both presenting their own interpretations of the classic Negroni.

Throughout the week, participating venues will serve classic Negronis and creative variations inspired by the cocktail’s signature combination of Campari, gin, and vermouth. Beyond celebrating world-class mixology, the initiative supports charitable causes, continuing a tradition that has helped raise millions of dollars worldwide since its launch in 2013.

Event information edited for consistency and clarity by The Beat Asia.