Elevate Your Makeup Routine With These Homegrown Beauty Brands in Malaysia

Although the modern definition of beauty is about embracing one’s imperfections, using makeup to improve one’s natural features can enhance self-esteem. In Malaysia, female entrepreneurs have revolutionized the cosmetics industry with groundbreaking beauty products aimed at empowering women. Whether it’s your first time using makeup or you’re a pro seeking to upgrade your collection, these homegrown beauty brands in Malaysia will elevate your beauty routine.

Elianto Make Up

The brainchild of Aivoria Group, Elianto features a wide range of beauty products like moisturisers, eye creams, eye shadow palettes, and lipsticks. Its best-seller, Micellar Makeup Cleansing Water (RM30), uses aloe barbadensis extracts to hydrate and restore the layers of the skin. The brand also offers haircare essentials for hair growth and scalp protection. To get first dibs on the latest products, follow Elianto Make Up on Instagram.

Location: Elianto Make Up, Fk-15 Mid Valley Megamall, Kuala Lumpur

Sugarbelle Cosmetics

Disrupting Malaysia’s beauty industry with paraben-free makeup and skincare essentials, Sugarbelle Cosmetics uses “medically proven ingredients” to formulate cruelty-free products that every beauty junkie will love. From lipsticks and eye liners to sponges and eyeshadow palettes, this homegrown cosmetics company has you covered with all the products you need to complete a makeup look.

Location: Sugarbelle Cosmetics, Unit No. 32, Tingkat G, Blok 4, Laman Seri Business Park, Persiaran Sukan, Seksyen 13, 40000 Shah Alam, Selangor

Breena Beauty

Born out of social media influencer Sabrina Tajudin’s love for makeup, Breen Beauty is a trusted cosmetic brand providing straightforward and quality products for every makeup enthusiast in Malaysia. Some of its best-selling products are Sweet Macaron Sponge (RM24.90), VelvetCreme Liquid Lipstick (RM42), Soft Matte Lip and Cheek Cream (RM34.90), and Blending Pearl (RM35). True-blue shopaholics will be delighted to know that the store also offers aesthetically pleasing makeup sets and blending kits.

Location: Breena Beauty, No. 6, Lot G-K-07 Ground Floor, MyTown Shopping Centre, Jalan Cochrane, Cheras, 55100 Kuala Lumpur

Nurraysa

Established in 2015, Nurraysa is every Gen Z and millennial’s go-to beauty brand. With halal-based best-sellers such as Multi-Solution Revitalising Skincare Series (RM75), Korean Barbie Water Lip Tint With Vitamin C and E (RM20.90), and Exclusive Perfect Styling Eyebrow With Jojoba Seed Oil (RM22.90), this Malaysia-based cosmetics brand features a boatload of beauty essentials for your makeup collection. Since its inception, Nurraya has expanded in countries such as Singapore, Brunei, and Thailand.

Location: Nurraysa, Lot 22, Jalan IM 3/9 Kawasan Perindustrian LTAT, Bandar Indera Mahkota, 25200 Kuantan, Pahang Darul Makmur

Sorfina Hal

Born in Kuala Lumpur, Sorfina Hal is your one-stop shop for sustainable, long-lasting lip products. The beauty brand provides a gorgeous array of essentials, including lipsticks, lip liners, lip balms, and lip creams. If you’re on the hunt for a lip product that will rejuvenate and volumize your lips, check out Sorfina Hal’s online store. You may order by messaging via Instagram or WhatsApp.