A trip to South Korea would usually include a shopping spree at Olive Young, but this partnership might make things a bit easier.
Sephora is bringing South Korea’s most sought-after beauty finds closer to Southeast Asian andHong Kong beauty lovers, with its new strategic partnership with CJ OLIVE YOUNG, Korea’s cult beauty retailer. The two brands are set to bring a curated selection of some of South Korea’s most in-demand beauty and wellness brands to SEPHORA stores and online later this year.
Rolling out across Hong Kong, Singapore, Malaysia, and Thailand, the collaboration will introduce Olive Young-curated zones designed for discovery — think trend-led skincare, viral beauty staples, cult-favorite products, and next-generation health finds that can regularly be found on South Korean beauty shelves.
For local beauty enthusiasts, this means easier access to products shaping global skincare trends, without having to book a ticket to South Korea, scrolling through shops overseas, or waiting on scaled-up international shipping!
This partnership blends Olive Young’s finger-on-the-pulse K-Beauty curation with Sephora’s in-store experience and digital ecosystem, offering a more seamless way to explore, test, and shop the latest South Korean beauty trends. Expect a mix of cult favorites and emerging brands that reflect the best of South Korea’s beauty scene — one that constantly evolves, experiments, and continues to be community-driven.
With the two leaders in beauty retail joining forces, despite initial competition in the South Korean market, this collaboration marks a new chapter in how global trends are landing closer to home. More details on the rollout and store activations will be revealed soon, so keep your eyes peeled and stay tuned!
For more information and updates, visit the Sephora website and follow them on Facebook and Instagram. For now, shop your favorite K-Beauty products on Olive Young’s website.
