The auspicious Lunar New Year is upon us, and global fashion brand Urban Revivo is joining in on the celebration with its artistic pop-up at the heart of Kuala Lumpur!

From Jan. 10 to 12, 17 to 19, and 24 to 26, the fashion label is holding their Lunar New Year 2025 pop-up at the Pavilion Mall, made in collaboration with renowned Spanish painter and illustrator Mercedes Bellido.

For the collaboration, Bellido showcases her Year of the Snake-themed illustrations, as shown in Urban Revivo’s store windows, LED screens, and in-store art installations. Its central element is the snake totem, a powerful symbol in Chinese astrology, which represents wisdom, intuition, and transformation.

Clad in vibrant hues of red and gold, the pop-up promises to bring luck to its visitors not only with its Chinese New Year-inspired design but also with its exciting experiences. Here, customers will get a chance to join cultural activities, including a traditional printmaking session.

There’s also a lucky spin wheel, which gives visitors a chance to win one of their prizes. This includes Urban Revivo vouchers, discounts, and blind box keychains, among others.

The brand's flagship store, located on the mall's fourth floor, also showcases Urban Revivo’s Chinese New Year 2025 collection, made in collaboration with Bellido, which boasts a blend of modern style and festive traditions.

Visit Urban Revivo’s pop-up at Level 3, Pavilion Mall, to participate in the celebration! To explore their new collections, follow them on Instagram and Facebook or visit their website.

Location: Level 3, Pavilion Mall, 168 Jalan Bukit Bintang, Kuala Lumpur