Get a Whiff of True Italian Luxury at Acqua di Parma’s Flagship Store

The aromatic scent of Italy dances by the wind at the opening of Acqua di Parma’s flagship store at The Exchange TRX, joining the other luxury brands inside the lifestyle mall.

Celebrating its grand opening, the store is currently hosting a special event where paying customers can enjoy complimentary gifts if they visit and purchase from the branch until Jan. 31.

Aside from the perfume store, The Exchange TRX also houses Seibu, the first Japanese luxury department store in the country, as well as the South Korean eyewear brand Gentle Monster.

The craftsmanship of Acqua di Parma started way back in 1916 and has created fragrances meant for timeless success, called Colonia, which was named the first real Italian cologne. Up until today, the brand has stood tall, embodying traditional Italian craftsmanship.