The Philippines’ biggest beauty event is back — and set to return even bigger in 2026.
BeautyCon is making a comeback in Manila, taking over Halls 1 to 4 of the SMX Convention Center at the MOA Complex in Pasay City from Mar. 19 to 22, 2026.
The four-day event marks another chapter for the global beauty and lifestyle platform Watsons, bringing together brands, creators, and beauty enthusiasts under one roof.
Known as a playground for beauty mavens since starting in 2024, BeautyCon has grown into the largest and most-awaited beauty event in the country, spotlighting emerging trends, community-led conversations, and interactive experiences that reflect the heart of the blooming local beauty scene.
Expect shopping deals, loads of freebies, popular and up-and-coming brands, and opportunities to connect with industry voices across beauty, wellness, and self-expression at the beauty event of the year!
Entry to the event will be free for Watsons Club, SMAC, and LOOK At Me members, making it the most accessible stop for anyone curious about what’s going to be the it beauty trend of the year!
More details, including brand lineups and event highlights, will be announced soon, so stay tuned by following Watsons PH on Facebook and Instagram.
