Colourette Celebrates 10th Anniversary with the Comeback of a Fan Fave
When the Filipino beauty scene was just as obsessed with matte lips like everyone else in 2015, a small Pampanga-born brand began its journey of redefining what Filipina beauty could look like. Ten years later, Colourette marks its first decade of empowering real and Filipina beauty with a full-circle moment: the comeback of its cult-favorite Velvetint.
What started as founder Nina Ellaine Dizon’s one-woman dream has grown into a movement championing authentic, inclusive, and proudly Filipina beauty. From hand-packing products in Pampanga to leading a community of over 60,000 Peaches, Colourette continues to thrive on the values of connection and representation.
“Velvetint is part of our origin story,” shared Dizon. “It reminds us how far we’ve come — from hand-packing products in Pampanga to formulating and reformulating well-loved products and now leading a community that celebrates owning your beauty, unapologetically and authentically.”
The Comeback of an Icon: the Velvetint
Loved for its cloud-like texture and soft pigment, the Velvetint returns now better than ever — delivering a blurred, soft-focus lip look in a single swipe. Launching this Oct. 19, 2025, the updated version offers:
- Instant Blur Effect: smooths lips for that dreamy, cloud-like finish.
- Lasting Tint: locks in color that stays from day to night.
- Velvet Comfort: a weightless, hydrating texture perfect for all-day wear.
It’s infused with squalane, jojoba seed oil, and microalgae extract — a trio that keeps the lips nourished, hydrated, and protected. The Velvetint comes in 10 flattering shades that are made for every Filipina skin tone.
- Bare Blossom (Soft Blush)
- Birthday Cake (Muted Brick)
- Crushed Rose (Rich Red)
- Midnight Petal (Dark Berry)
- Misty Mauve (Soft Plum)
- Peach Serenade (Warm Salmon)
- Spring Bloom (Sweet Pink)
- Sunset Tea (Soft Brown Coral)
- Truffle Kiss (Cool Chocolate)
A Nostalgic Reunion
To celebrate this milestone, Colourette reunites with its most iconic collaborators — Michelle Dy, Joyce Pring, Sassa Gurl, Ayn Bernos, and Honey Delica — each representing a defining moment in the brand’s story. Together, these Colourette icons will revisit their most loved campaigns while welcoming Velvetint’s grand comeback in true Colourette fashion: confident, playful, and heartfelt.
Colourette Café: Serving Since 2015
The celebration continues at the Colourette Café: Serving Since 2015, an immersive, sensorial playground where beauty meets flavor and nostalgia. Peaches are invited to join in this sweet, nostalgic celebration, and can expect interactive installations, a spread of indulgent treats, a first look and swipe of the new Velvetint, and limited-edition freebies and exclusive merch that feels just as good as your favorite shade of lipstick.
Beauty by Filipinas, for Filipinas
As Colourette steps into its next decade, the brand remains committed to its purpose-driven products and community-led campaigns — staying true to its promise of creating beauty for every Filipina, in every shade of confidence.
Because one thing’s for sure — after ten years of serving beauty in all ways, Colourette isn’t slowing down anytime soon.
Follow Colourette on Facebook, Instagram, and TikTok to stay updated with their future releases! Shop Colourette on their website, Shopee, Lazada, and TikTok Shop.
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