Heart Evangelista Reveals How GCash Delivers Stylish Convenience

Fintech just got a little bit more fashion-forward as GCash, the Philippines’ #1 Finance Super App and largest cashless ecosystem, launches its latest payment innovation, Tap to Pay, which allows users to pay by simply tapping onto Mastercard-enabled terminals that accept NFC payments.
To bring this stylish convenience to life, GCash tapped Philippine fashion icon and actress Heart Evangelista-Escudero as the face of this new feature, even releasing a special film to showcase it.
Hot on the heels of this collaboration, the company unveiled the second installment of their GCash Spotlight YouTube Series last Aug. 12 at the Maybank Performing Arts Theater in BGC. The Beat Manila got to attend this exclusive live recording, where Heart sat down with King of Talk Boy Abunda for an intimate afternoon chat where she opened up about life at 40, her fashion beliefs, and how GCash has changed her life — all while serving looks and giving us a dose of fame, style, and celebrity stories.
Heart’s Soft Power Era
In true Tito Boy fashion, he opened the program with some hard-hitting questions that revealed Heart’s vulnerable side. This year’s GCash Spotlight event explored the milestones she has accomplished and how her journey has changed her perspectives on fame and life in general.
“This year, I am living my truth and entering my soft power era. I know when to say no!” She said, explaining how she molded into different versions of herself to please people due to her strong desire to be part of the “in” crowd in the past.
“I allowed them to chop me up and sell pieces of me just to make people happy,” she added. “But now I’m not going to waste my energy. I have channeled my energy towards building my future and towards being productive.”
And productive she has become indeed, as Heart is now one of the most sought-after figures in fashion, gracing global runways, front-row seats, and designer brand collaborations that cemented her status as a true style icon. However, the star emphasized that to get to where she is today, she had to walk a road littered with challenges and obstacles, and had to overcome her fear of not belonging and feeling like a “factory reject,” before eventually finding her place in the world. “I don’t have any regrets. I accept what I’ve done. I accept what has happened to me. And I just magically adjusted into the woman I am today.”
“Although I still have my moments, the difference now is that I know what to do with them. I know what to do with this feeling, and I’m going to fight it. I’m going to be productive. I’m going to create something with what I feel. I’m an artist, and this is what feeds my soul. So I’m not going to let it rob me of a life I didn’t live. I’m going to fight it, and I’m going to be what I am today, however big or small. I’m going to make sure that there’s a reason that was put in me. I think that has made me more grounded and grateful.”

The stimulating talk also touched on her fashion work, where she revealed that it’s more than just an aesthetic but a form of empowerment. From couture gowns to a plain t-shirt and jeans, Heart stated that there are no rules when it comes to what’s ‘right’ in fashion.
“Fashion is self-expression. It’s truly an armor. I’d rather dress than put my anxiety all over my face,” she told Tito Boy. “This is my way of fighting it. Some people say fashion is so pompous, it’s so shallow — no, it’s not. It’s how I live, and it’s how I choose to fight my battles every day. Fashion week is not all about taking photos. It’s a party where everybody can come as they are, dress however they want, and be whoever they want. It’s so liberating to be able to just ‘be.’”
Next Level Payments Meet Next Level Looks!
They were also joined by Vogue Philippines’ Fashion Director Pam Quiñones, who shared her perspective on ‘trends’ and how fashion is more than just a look but a narrative, removing the belief that it should feel intimidating.
“My personal relationship in fashion has changed through the years, and I feel that when we say ‘trend,’ we put it in the framework of the now and of a season. If it’s uso (trendy) now, it’s potentially not uso next year,” she explained.
“And I started having this relationship with my clothes in a way that I look at them as objects that I’m committed to, and having a personal investment in these pieces. So when I look at your look, it’s not a trend for me. It’s a story. It’s a point of view. It very much communicates what your beliefs and interests are. It’s the physical manifestation of what’s inside. And what’s beautiful about it is that you can add to that story next year or go back to it. It’s not a trend, it’s a story that goes on.”
Pam also led a styling segment that attempted to create some of Heart’s iconic fashion week looks, allowing guests to learn more about finding their personal style and what pieces work for them.

Beyond fame and fashion, the second episode of GCash Spotlight highlights the brand’s mission of providing accessibility and convenience in the lives of every Filipino. Throughout the talk, Heart mentioned how GCash Tap to Pay had been so useful and how it had given her more breathing room between work. From attending fashion shows, filming content for her social media pages, to producing and creating storyboards for her TV show, “Heart World,” Heart has a lot on her plate, and it makes a big difference that she can expedite the process when it comes to her purchases.
“You save so much time! When I travel, I’m there for work, I go to café shops, and sometimes we’d take a side trip for a tour. Having GCash saves one or two hours of your time. And for me, time is precious. Before you have to line up, and it’s going to take forever. Now it’s so convenient. Wala kayong choice (you don’t have a choice), you will see me on the app all the time! *laughs*"
Aside from purchasing being easier and faster, Heart also pointed out that GCash makes her more responsible in her spending as she can track her transactions in real time.

GCash Tap to Pay is now widely accepted at thousands of partner merchants nationwide and internationally via its partnership with Alipay+ and Mastercard. This makes travelling for Filipinos simpler and more seamless, and they can choose to either scan via QR or tap via NFC at small local stores, as well as their favorite restaurants, cafes, and shops while abroad.
“The introduction of the new GCash Tap To Pay is in line with GCash’s bigger goal of creating products with our customers in mind, helping provide ease and convenience throughout their day-to-day,” said Ferdie Perez, Product Innovation Head of G-Xchange, Inc. “With GCash Tap To Pay, there’s no more fumbling about with signatures and PIN numbers. A single tap is all you need to get exactly what you need. It is quick, fast, instant, and secure. Making everyday moments more convenient and a lot more stylish!”
As of the moment, GCash Tap to Pay can only be used on Android phones, and the device has to support NFC. Once you’ve activated the feature through these steps here, you can just tap away!
You can catch all of Heart’s tips and insights in the upcoming GCash Spotlight podcast dropping soon on their YouTube channel. For updates, follow GCash on Facebook, X (Formerly Twitter), TikTok, and Instagram.
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