Here Are Seven Most Anticipated K-Pop Comebacks of 2025
Asia/ Vibe/ Pop Culture

Ring The Alarm! Here Are the Most Anticipated K-Pop Comebacks of 2025

Starlight picnic 9 Photo by BLACKPINK/X (Formerly Twitter)

2025 is shaping up to be an exciting year for K-Pop filled with unforgettable music and out-of-the-box concepts. Whatever your vibe, the genre is sure to sneak its way into your playlists this year.

From long-awaited reunions of legendary groups to thrilling new releases of chart-topping idol members, here’s a lineup of confirmed comebacks that will surely dominate the worldwide music scene. Buckle up, K-Pop stans, it’s going to be a wild ride of concerts, new albums, and explosive eras set to define your year!

GOT7

GOT7 concept photo
Photo from X (Formerly Twitter)/GOT7Official

Comeback date: Jan. 20

First up on the list is third generation group, GOT7, who recently announced their comeback last month. Known for their hits “If You Do” and “You Calling My Name,” members Jay B, Mark, Jackson, Jinyoung, Youngjae, BamBam, and Yugyeom are proving their popularity remains sound as they gear up for the first music release as a group in over three years with their forthcoming mini-album entitled, “Winter Heptagon.”

Teasers and concept photos have already rolled ahead of the release date and can we just say they are chef’s kiss!

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Eunhyuk

Eunhyuk
Photo from X (Formerly Twitter)/SJ_DnE_official

Comeback date: Jan. 27

A member of the iconic super group, Super Junior, Eunhyuk is set to make a solo breakthrough with his first mini album, “EXPLORER” slated for release on Jan. 27. This EP marks a significant milestone in his solo career after nearly two decades of pursuing various music projects, including being part of sub-units Super Junior K.R.Y. and D&E.

The multi-talented performer is reported to showcase a more personal side of himself for this comeback as the album will be focusing on the theme of self-exploration and reflection while conveying his life journey through heartfelt music and lyrics. He recently dropped the album’s track list, revealing collaborations with fellow members, Kyuhyun and Donghae.

EXPLORER Tracklist
Photo from X (Formerly Twitter)/SJ_DnE_official

IVE

IVE
Photo from X (Formerly Twitter)/IVEstarship

Comeback date: Feb. 3

K-Pop girl group, IVE, is welcoming February with the release of their third EP, “IVE EMPATHY.” The announcement was made on their third anniversary last year, and was initially scheduled for an earlier release but was postponed following the Dec. 29 Jeju Air crash.

This EP marks the groups much awaited return after a nine-month break since their previous EP, “IVE SWITCH,” which featured tracks “HEYA” and “Accendio.” The group recently unveiled a single from the album called “REBEL HEART,” accompanied by a music video.

“Through ‘Rebel Heart,’ IVE will once again present a new musical style born from their self-assurance,” said Starship Entertainment, IVE’s label.

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INFINITE

Infinite
Photo from X (Formerly Twitter)/IFNT_Official_

Comeback date: March 2025

Last year, the popular boy group, INFINITE, who’s known for their sharp choreography and emotional ballads announced their 15th Anniversary concert tour, “Limited Edition,” which kicked off in Seoul last Dec. 6. On the final day of their Seoul concert, the group made a surprise announcement about their March 2025 comeback, which sent Inspirits (official fan club name) into a frenzy! They also performed an unreleased song called, “Sad Loop” which captured their heartfelt emotions and longing for their fans after they bid farewell at every concert.

The song was eventually released as a single on Christmas day last year as a gift for Inspirits. We don’t know about you but we are infinitely thrilled and looking forward to more songs!

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Blackpink

Blackpink
Photo from X (Formerly Twitter)/BLACKPINK

Comeback date: TBA

Get ready, BLINKS! The queens are finally returning to your area! The K-Pop icons were confirmed to make a group comeback by YG Entertainment in a video posted by the company announcing their plans for 2025.

This marks Blackpink’s first group project since their 2022 “Born Pink” era, which was highlighted by a record-breaking world tour. Members Lisa, Jennie, Jisoo, and Rosé have since been pursuing solo projects, including Rosé’s first solo album release featuring the hit “APT” with Bruno Mars; Lisa’s performance at the Victoria’s Secret fashion show; and both Jennie and Jisoo expanding their acting careers.

No specific date has been announced yet but the members have recently revealed solo comebacks too, which will keep BLINKS occupied 'til then.

LISA is set to drop her debut album “Alter Ego” on Feb. 28, while Jisoo recently teased fans with a mysterious clip insinuating either a comeback single or album on Valentine’s Day.

Meanwhile, Jennie also revealed in a holiday greeting video that she’s preparing to release her debut solo album this year. The “Mantra” singer told fans that it had been eleven months in the making and hinted that it explores new sounds and various genres, and will feature exciting collaborations.

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EXO

EXO
Photo from Website/kpopping.com

Comeback date: TBA

We think we can all agree that we’re still not sober from their “Love Shot.” EXO-Ls will be thrilled to know that the legendary K-Pop boy group, EXO, will be making their much-awaited return in the latter half of 2025. This will mark their first project as a group since their 2023 album, “EXIST.”

After a long period of fulfilling military duties, solo activities, and contract renewals, members Suho, Kai, Sehun, Baekhyun, Chanyeol, Xiumin, Chen, and D.O. are finally going to be reunited! This was confirmed by the group’s leader Suho in his acceptance speech at the 2024 Asia Artist Awards where he won Best Artist. The singer detailed Sehun’s return later this year and their plans to release a new album, saying, “Thank you for your love and support. EXO Global, please wait for us. We’ll be back.”

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BTS

BTS
Photo from Facebook/bangtan.official

Comeback date: TBA 2025-2026

BTS is arguably the most influential K-Pop act of all time, known to have paved the way for the genre to push its boundaries and expand its reach in the last few years. So it only makes sense that their forthcoming reunion in June after a period of completing their mandatory military service is much anticipated by fans and music enthusiasts worldwide.

Since announcing their break as a group in June 2022, just days after the release of their album “Proof” — an anthology record celebrating the septet’s greatest hits — the members pursued solo and collaboration projects from mixtapes and albums to variety shows and world tours. Some notable releases include Jin’s EP “Happy,” RM's debut album “Indigo," Suga’s August D “D-Day” world tour, Jimin’s first solo album “FACE,” J-Hope’s debut album “Jack In The Box," V’s solo album “Layover," and Jungkook’s debut record, “Golden.”

Last year during HYBE’s third-quarter conference call, it was reported that BTS’ comeback has been postponed to 2026 as part of their strategy to diversify its revenue sources. However, there were reports from South Korean media that the group is expected to release a new album once they reunite in June, which coincides with the 10th anniversary celebration of “The Most Beautiful Moment in Life” album series, and their 12th anniversary in the music industry. This will then be followed by a world tour in 2026.

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No specific or confirmed details have been announced, but no matter what, we’re looking forward to having all seven of them back and making music together! Besides, ARMYs would be kept busy till then. The group’s lead dancer, J-Hope, just announced that his first solo world tour will kick off on Feb. 28 while crooner, V, just dropped the concept posters for “Rêvé," a photobook that collates and reflects on his love for Paris, releasing on Feb. 3.

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Asia/ Vibe/ Pop Culture
‘Freakier Friday’ Gives Major Déjà vu in Fun FREAKquel
Freakier Friday Photo by Disney Philippines/Website

In case you haven’t heard, many popular films from the 90’s and 2000s are getting sequels and reboots, a trend that’s currently taking over today’s cinema landscape. From the action-packed “Tron: Ares” and “Karate Kid: Legends” to upcoming romcoms and comedy dramas “My Best Friend's Wedding” and “The Devil Wears Prada,” we’re seeing some of our favorite actors return to the big screen, reprising roles we loved and admired growing up. 

One of which is Disney’s “Freakier Friday,” the sequel to the 2003 family classic “Freaky Friday.” Ever since Lindsay Lohan made an amazing comeback to Hollywood with a string of Netflix movies, we just knew that there was no way Disney wasn’t going to tap her for a project. After all, the actress made her feature film debut in the 1998 classic, “The Parent Trap.” Little did we know that the House of Mouse had something much freakier in store. And we’re so not complaining!

Directed by Nisha Ganatra and written by Jordan Weiss, this comedy FREAKquel brings back Jamie Lee Curtis and Lindsay Lohan as mother-daughter Tess and Anna Coleman. This time around, they’re joined by Harper (Julia Butters), who plays Anna’s 15-year-old daughter, Lily (Sophia Hammons), her soon-to-be stepdaughter, and Manny Jacinto, who plays her fiancé, Eric Davies. Some of the cast from the first film are also making a comeback, including Mark Harmon as Ryan and heartthrob Chad Michael Murray as Jake. 

The story follows Anna, now 36, who is co-parenting her daughter with Tess, and meets a dashing single dad with whom she falls in love. They decided to get married after six months, which caused some issues with their daughters, who hate each other. At Anna’s bachelorette’s party, the four leading ladies met with a psychic and, in “Freaky Friday” tradition, she gave them an ominous message that turned their worlds upside down. 

The Beat Manila got to attend a special advanced screening of the film last Aug. 5 at the SM Mall of Asia, which was preceded by an exciting fan event with Manny Jacinto.

Heads up! Spoilers ahead.

Safe to say the movie did the first film justice, and was brimming with comedy gold, heartfelt family moments, and great acting. We have to admit that we were a little skeptical about the four-way body swap, as we had hoped for Anna and Tess to switch again, but woven together with the storyline, it made sense. 

It gave the film a fresh take and managed to be relevant to the times, having kept up with Gen Z trends that made millennials, Gen X, and other generations in between and beyond, laugh out loud

Relatable, heartfelt, and sprinkled with the Disney comedy magic, we’re here to tell you five moments in the film that gave us déjà vu, and sure, we’ll throw in a recap of Manny’s Manila homecoming, too. 

Do you get Déjà vu? Five Movie Moments that Got Us ROFL

Four Bodies…and a Wedding?

Freakier Friday
Photo from Disney Philippines/Website

What’s a “Freaky Friday” without a little body swapping action, right? In this film, things get freakier when Anna and Tess switch places with Harper and Lily. Imagine Lindsay Lohan and Jamie Lee Curtis playing 15-year-olds while Julia and Sophia step into the shoes of much older womenAs seen in the trailer, the girls also did a jolt, similar to what Anna and Tess did in the first film and had to go out and pretend to be each other for a day. 

The result- comedy gold! We especially enjoyed that morning scene when Lily (now in Tess’ body) faced the mirror and screamed, “I’m bloody decomposing!” or the montage of Anna and Tess (now in Harper and Lily’s bodies) stuffing their faces with fast food because who needs to worry about calories when you’re young? We believe this particular aspect of the film—the generation gaps and inside jokes—was what made it so funny and relatable. 

One other similarity is how the story revolved around an upcoming wedding. In “Freaky Friday," Tess was about to marry Ryan, and now Anna is walking in her shoes as she prepares to wed Eric—with whom, by the way, she shares extremely cute chemistry—all the while navigating the strain of having to relocate, as Eric and Lily are from England, and doing what’s best for the family. 

Makeover Madness

Nobody can forget the iconic Tess makeover in the first film, and how Anna gave her mom a new look with a spunky new haircut, some piercings, and a wardrobe’s worth of sexy and cool outfits. The good news is we also get that in this film, with Harper and Sophie calling a temporary truce to execute their plan of breaking their parents up. Talk about “The Parent Trap” but reversed! 

They find out about Jake, Anna’s first love, and intend to make him get back together with her. Luckily, he’s in town and the two girls get their plan in motion, starting with a fabulous makeover, which gifted us a fun photoshoot montage. 

Lindsay Lohan and Jamie Lee Curtis
Photo from D23/Website
Lindsay Lohan and Chad Michael Murray
Photo from D23/Website

Crazy Car Rides

We have to admit that we were excited when we saw that car scene in the trailer, and safe to say it didn’t disappoint! We got to see Jamie and Lindsay, with the latter now riding shotgun as they cruised—well, more like raced—through the streets of L.A. Definitely funnier and crazier than the first time!

Alexa, play “…Baby One More Time!”

Who can forget Chad Michael Murray singing this Britney Spears classic at the top of his lungs outside the Coleman’s house? 

Well, we get to hear this song again, but what’s iconic about it in this sequel is that we get to see Jake gushing over Tess, proving that he never really got over his little crush. And yes, it’s a delight to see him reprising this role. There’s almost an impossible amount of good-looking people in this film, it’s insane! And to think more than half of them were in the 2003 film! 

Speaking of songs, one of the things that made "Freaky Friday" a huge hit is the music. We got some pretty good musical numbers in this, including a stage reunion everyone has been waiting for. We’ll keep it zipped for now and let you enjoy it once you watch the movie. 

Family Drama x 2

Unlike in the first film, which focused more on Tess and Anna’s relationship, we felt that this movie expanded the spotlight to its other characters, giving them just enough backstory and motivations that made the story fuller and more relatable. 

We loved how it didn’t just tackle parent-child tensions but also generational misunderstandings, the emotional strain surrounding weddings and relocation, as well as stepfamily issues. 

Although the story was predictable and felt more like a nostalgic revisit than an original feature, it was equally entertaining and heartfelt as the first. We might even say that was the original intention—to not create an entirely new story, but to ride on the charm of the old one, tweak it to fit the times, and hopefully connect generations. We believe the film did well in that aspect. As fans of the 2003 movie, we enjoyed the predictability, the laughs it pulled out from us, and the return of its familiar characters. 10/10 would recommend watching with the whole family. 

Manny Jacinto and Lindsay Lohan
Photo from D23/Website
Julia Butters and Sophia Hammons
Photo from D23/Website

Manny in Manila: The “Freakier Friday” Fan Event

Prior to the screening , the Walt Disney Company and SM Malls gave fans a treat by flying in one of the stars of the film. Manny Jacinto caused quite a stir at the SM Mall of Asia atrium, stealing hearts with his beautiful face (throwing it back to him!) and charming personality. 

Hosted by Sam Oh, the program included a fun trivia game where they gave away some “Freakier Friday” merch, a thrilling dance-off to the movie’s main theme song “HOT TO GO!” by Chappell Roan, and even a special song number by The Voice Kids Season 5 Grand Champion Shane Bernabe, who rocked the house down with her rendition of “Take Me Away” by Pink Slip, a.k.a. Anna’s band from the movie! 

But the highlight of the night was the arrival of Manny, who was surprised by the overflowing love and support from his Filipino fans. 

Shane Bernabe
Shane Bernabe | Photo from The Beat Asia
Manny Jacinto and Sam Oh
Manny Jacinto and Sam Oh | Photo from The Beat Asia

Maraming, maraming salamat. Sobrang excited to be here (Thank you very much! I’m so excited to be here)!” He said, showcasing his Tagalog-speaking skills. “This is so much love. It really means the world! Thank you for waiting and for hopefully getting to watch.”

Sam then asked the actor how it felt when he found out that he would become part of a massive global franchise. 

“I called my parents and let them know,” he chuckled. “It was unbelievable. I was going to play a father for the first time. I would have an anak—a little kid of my own for the first time. I didn’t know how to react at first. I just drew upon the experiences of my parents and kind of drew upon those memories. And now, here we are!”

Manny Jacinto
Manny Jacinto | Photo from The Beat Asia

The Filipino-born Canadian actor known for his roles in “The Good Place” and the Star Wars series “The Acolyte” also participated in a couple of rounds of “Pinoy Henyo” (Filipino word guessing game), took some photos with fans, and even gave free hugs. It was truly a memorable moment for the fans and moviegoers alike.   

Sana panoorin ninyo ang ‘Freakier Friday’ (I hope you guys will watch ‘Freakier Friday’). It’s a fun one, so please watch. Thank you for having me. It’s a dream to be here right now. Thank you so much! Mahal kita (I love you)!”

And the surprises didn’t end there. Manny also dropped by the theater just before the movie started. When asked how it felt to walk into a room full of people about to watch him on the screen, he adorably replied, “It’s cool walking into a theater where people look like me *laughs* Everyone’s so pretty and beautiful! I am so excited. Sana mag enjoy kayo (I hope you enjoy yourselves)!”

Let this movie take you away for a couple of hours. “Freakier Friday” is now showing in a cinema near you! 

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Follow Walt Disney Studios on FacebookX (Formerly Twitter), and Instagram for more Disney movie magic.

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Asia/ Vibe/ Celebs & Influencers
Mark Feist Talks Trendsetting Music and Producing World-Class Talents
Mark Feist Photo by Courtesy of Hitmakers Entertainment

Everything starts with a great song. That’s key to having a successful record, according to veteran producer Mark Feist, who has made it his life’s mission to produce music that speaks to people, as well as find and develop artists that have the potential to take over the world stage. 

Known for his incredible body of work with global icons such as Destiny’s Child, Jennifer Lopez, Mary J. Blige, Celine Dion, John Legend, The Spice Girls, Outkast, Brian McKnight, Kelly Rowland, and Regine Velasquez; and a proud nephew of OPM legend Pilita Corrales, the Filipino-Australian label head of HITMAKERS ENTERTAINMENT has flown back to the Philippines, bringing with him a string of exciting musical projects and industry-shaping collaborations. 

The Beat Asia caught up with the multi-platinum producer to chat about his latest single with Filipino-American R&B artist Jay R called “Tunay”—what inspired the track and how he decided on its musical direction.

Our conversation also delved into his musical legacy, what continues to fuel his passion for creating, and how he remains driven to push boundaries in sound and storytelling. He spoke candidly about the main goal of his label: to create relevant, impactful music that resonates with today’s audience while championing the next generation of great artists. 

One of their success stories includes Australian pop artist Tash, who is gearing up for her US tour next year. Having signed on with zero fanbase, Mark and his team were able to help her build a formidable catalog, and is now amassing millions of streams and selling out show tickets like pancakes. 

In line with this, we also touched on the label’s recent partnership with Symphonic Distribution, a leading music technology and services company for independent labels, managers, and artists. The collaboration aims to support future initiatives focused on developing both emerging and established talent from Australia and Southeast Asia.

Hi Mark! Can you tell us a bit about what inspired the sound and message behind your latest track, “Tunay”?

Jay R was the leading force in inspiring the sound. Part of my process is I love to get inside the artist’s head as much as I can and understand where they come from—what inspires them and what musically moves them. Because at the end of the day, the artist has to sell it. How can they sell something they don’t love? 

We spent a lot of time chatting about eras of music. He’s been around for a long time, which is nice since there’s so much to draw from.  

He said he loves the late 90s and early 2000s, which is great, because that’s when I started my career. But at the same time, you have to be careful because it’s a fine line. You don’t want the track to sound dated. But with that era of music, for this generation, is new. The average 19 or 20-year-old doesn’t understand that. I believe music is cyclical. We take from eras, we make adaptations of them with the influence of that. 

In terms of message, being Filipino and understanding that this is Jay R’s biggest market, sticking to just what we know—how, culturally, Filipinos are obsessed with love and things that move them emotionally. When the first version of the record was penned, I told the writer of the lyrics and melody to keep it about love; keep it about a special someone. That’s how it came about.

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Speaking of musical eras, “Tunay” truly blends classic R&B with a fresh, local vibe. What made you decide to take this musical direction?

It’s my job as a producer to keep my hand on the pulse. I’m constantly trying to stay on top of what’s working and what’s not. When I sat with Jay R, we took a deep dive into the Filipino artists that are working right now and what’s currently clicking. It doesn’t always translate, but after doing this for as long as I have, I’m pretty good at figuring out how to take those elements and make them work. It was just trying to stay in touch with what’s clicking and finding Jay R’s version of that. 

Jay R can sing anything, and it’s going to sound great. He really is special. But like I say, it's not always about the voice. Everything starts with the song. You have a great song, and you put a great artist on it, that’s lightning in a bottle!

Was there a particular moment during the recording process that stood out to you?

When the record was first written that part with the chant (“Pag-ibig ko'y tunay, sa'yo lang iaalay”) was actually written by an American artist who signed to the label. His name is Mönt Lee, a talented kid from Atlanta. When the demo came back, that Tagalog chant really stood out. 

When you meet an artist for the first time, there’s a little bit of a learning curve. But with Jay R, in the first fifteen minutes there was just a sense of trust and synergy between the artist and the producer. I thought that was a really magical moment because I knew right there and then that we had something special. 

Can you tell us about your label and how artists from this region will benefit from the partnership with Symphonic Distribution?

Artist development is what we really want to be known for. You look at the Top 10 most streamed acts in the world—Bruno Mars is almost 40, The Weeknd, Taylor Swift, Rihanna, Justine Bieber. The only two people that are really under 25 are Billie Eilish and Sabrina Carpenter. The problem is that two out of ten artists are nowhere near the demographic of the consumer.

We owe it to ourselves to find the next Michael Jackson or Pilita Corales. If we don’t do that, we fail as humans. Artist development now is a lot harder than it used to be. It’s expensive. It’s costly to put out great music constantly, and that’s the only way to do it. There’s so much music; how you rise above the clutter is through consistency and persistence. 

That has always been our goal, and Symphonic really got that. They understood that there’s a place for that and that was really important. 

We have a bit of a calling card with the first artist that we signed seven years ago, Tash. She just sold out a series of tours in Australia and her biggest market is now the US and she’s going to be touring there next year. That’s why they reached out. Everyone has seen what we’ve done with Tash. I think the Symphonic team in the US really had a connection to that vision and a passion for the same goals. 

Tash
Tash | Photo from HITMAKERS ENTERTAINMENT/Website
Mönt Lee
Mönt Lee | Photo from HITMAKERS ENTERTAINMENT/Website

Do you plan to set up an office in Asia? Perhaps in Manila?

Sure, eventually. Right now, it’s very early days. I think we can safely say that the Symphonic team is representing us well. But yes, we’re definitely looking to have a presence here. 

Are you focusing on a particular genre like R&B and Pop, or can we expect a broader range?

I think those two genres that you mentioned are the main goals. That’s definitely our areas of expertise. I think Pop and R&B are the way to go. 

Awesome! Could you share a teaser on some projects you’re currently working on in those genres?

Jay R’s the first thing, and then we Shanice, who we signed about a year ago and she’s just a powerhouse! She’s like, if Ariana Grande, Mariah Carey, and Kelly Clarkson had a baby, vocally. She’s incredible! She has a record collab with Jay R called “Never Ever” which comes out on Aug. 22, and it’s really spectacular! 

Other than that, we’re going to have to find something that we’re passionate about artist-wise; that fits the bill, that has the work ethic, and that we feel like has a special talent that we can globalize. We’re not interested in anything that cannot compete at a global level. It’s got to be special like that. 

Jay R and Shanice
Jay R and Shanice | Photo from Shanice/Instagram

How exciting! Having worked with some of the biggest names in the music industry, what does it mean to you to return to the Philippines at this point in your career?

It’s always a familiar, warm feeling. There are beautiful memories here. I started my career here, and my family still lives here. I think it’s just exciting to be here at this point in the journey where I hopefully can help and discover other worthy talents that need to be heard.

What would you say is the Philippine music scene’s biggest potential?

It’s basically a Latin country. That’s what separates us. Yes, we are Asia, but we have so much of the Latin influence here. You look at Indonesia, Malaysia, and South Korea, and it’s still very oriental leaning, which is great! But I think on the western side of things, that’s a little harder for our western audience to connect with. Not that it can’t, but you look at K-pop and musically, it’s completely American. It’s westernized. 

English is also a very spoken and understood language here. That gives an edge. The Philippines always had an affinity for Western American culture, so there’s an ability to connect and assimilate to it, especially in music. Given all of that, we just have a head start over most of the Asian countries. 

What excites you the most about the local music scene?

Filipinos' love for music is what excites me the most. Locally, there’s so much talent. Live music is such a big thing here, which I think is something lacking in other parts of the world. Being good on the live scene is very different to being good in the studio but I think when you’re good as a live musician, it’s going to help you when you make the jump over. 

Having done this for many years, what continues to drive your passion?

Music. I just love the music

There’s something about putting on a great record and the way it makes you feel. It makes you smile, it makes you move, it just does something to you. I’m still as obsessed with it more than ever! I’m obsessed with the process, and compete with myself so hard that every time I produce something new, there’s a newer, better version of my process, which I think is really key.

I love the greats. Michael Jackson is one of my many influences and if you look at his work, “Thriller” and “Off the Wall,” it’s still very relevant today. I want that kind of legacy with the artists we work with. 

John Legend
Mark Feist with John Legend | Photo from Mark Feist/Instagram

Has your creative process changed through the years?

A little bit. I think like with anything, as you go on doing it more and more, certain things become easier or become like bodily functions almost. Producing vocals, for example, which is one of the most intricate parts of the process, has gotten a lot easier in terms of being able to pull the best out of an artist. We live in a world where it’s a lot easier to record now. I have the programs and Pro Tools that help me work faster. I think that part of the process has changed and evolved. 

Seven years into HITMAKERS, we are a little bit better at figuring out or identifying “X” factors in artists. They’re superheroes in one way, but then in other ways they have their quirks. So we’ve been able to flesh that out and understand how to connect and motivate artists and speak their language faster.

How do you manage to balance staying true to your musical roots while continuously innovating and evolving with the times?

Look, you got to find a balance, right? You can’t let the artist get lost in my process, otherwise every artist I work with is just going to be another clone of the last thing I did. So understanding who they are, what separates them, what makes them special, why people like them is key. 

But you also have to help them be the best version of themselves and be open to evolution. That has to happen a little bit organically. Sometimes changing or making these adjustments to a record ends up just being personal preference, and that’s okay. I’m fine with that. I’ll put my foot down when I feel like it’s technically incorrect or it affects the final outcome in terms of it being the best version of itself. 

Do you have any advice for producers and musicians who dream of making it on the world stage?

Number one, you only get what you put in. Be obsessed with the journey and be obsessed with your craft. Be aware of what’s around you in terms of product. As a producer, you’re competing with the greats, and it’s a science. Nowadays you're fighting for a spot on a playlist on Spotify or on Apple, and if you can’t create a final product that keeps people on your song, then you’ve failed. 

Second, never be afraid of what’s new. I stay relevant a lot of the times because my wife and I are listening to the newest and the latest. Whether you get it at the first listen or not, you have to stay in touch with what’s out there. That’s key. 

You also have to understand social media—what’s working? What are people buying into? What are the trends? How are kids discovering music? Why is Taylor Swift generating a billion dollars in touring revenue? And why are 13-year-olds and their 30 or 40-year-old mothers going to her concerts together while still being able to relate to her? You got to understand it. 

If you could sum up this new chapter—new music and return to the Philippines—in one word, what would it be?

Trendsetters, because we live in a world of norms now. Everyone wants to conform to the norms but we want to be ninjas and rebels who think outside the box and set the trends. 

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You can learn more about HITMAKERS ENTERTAINMENT and its artists by visiting their website or following them on Instagram and TikTok. You can also stay updated on Mark Feist’s latest collaborations on his Instagram and X (Formerly Twitter) pages. 

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Asia/ Vibe/ Pop Culture
K-Pop Demon Hunters: K-Culture Easter Eggs Explained
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Korean popular music, or K-Pop, has long been a cornerstone of South Korea’s cultural and musical identity. From its early beginnings with first-generation idols to the dynamic groups of today, K-Pop has seen its influence expand beyond Korea, with an increasing number of acts garnering recognition on the international stage. 

There really is no denying the impact and indelible mark K-Pop has had on pop culture. With such vast popularity, it’s only fair to produce a K-Pop-inspired film that caters to a wide audience. And that popularity ultimately led to the release of K-Pop Demon Hunters on Netflix

K-Pop Demon Hunters

What Is K-Pop Demon Hunters About?

Hailing from Sony Pictures Animation, K-Pop Demon Hunters — directed by Maggie Kang and Chris Appelhans — is an animated fantasy feature centered on the K-Pop industry, albeit with a supernatural twist. Based on a story by Kang, the film follows the chart-topping girl group Huntr/x as they lead a double life: idols by day and demon hunters by night.

Together, the members — Rumi (Arden Cho), Mira (May Hong), and Zoey (Ji-young Yoo) — use their magical singing abilities to protect humans from the demon’s looming threat. However, trouble begins when a group of demons, disguised as a rival boy band called the Saja Boys, arrives to steal the souls of their fans.

The movie joins Netflix’s extensive library of Korean shows — and a notable one at that. Apart from dominating the streaming charts since its release, the fictional K-Pop groups have also outperformed some of the biggest real ones on the music charts, proving that the “Soda Pop” craze isn’t going anywhere anytime soon. Oh, my little soda pop.

Saja Boys

K-Culture Easter Eggs in K-Pop Demon Hunters You May Have Missed

For non-K-Pop fans, the movie may come across as a colorful spectacle (perhaps a bit cheesy), portraying the world of the Korean pop industry. But for avid fans, K-Pop Demon Hunters is packed with a plethora of references that are deeply rooted in Korean pop culture. Check out the K-Culture Easter eggs below: 

Tiger and Magpie

Bringing a centuries-old painting to life, the movie features Saja Boys’ Jinu (Ahn Hyo-seop) alongside a blue-colored tiger and a six-eyed magpie as his pet. But it wasn’t just a cute and subsequently odd addition to the story, as the reference dates back to the Joseon Dynasty. Originating from a type of Korean folk painting known as Minhwa, the magpie and tiger painting — also called Kkachi Horangi — is a type of Minhwa that intentionally depicts tigers with an absurd and playful appearance, while magpies are always portrayed as regal. 

While tigers are fierce predators in reality, the painting took a comedic spin by giving them a comical look, portraying the ruling class. On the other hand, magpies — portrayed as the bringers of good news — represent the common people. Historically, the painting served as a humorous and satirical commentary on the aristocratic society of the Joseon period. It stands as a testament to the creative imagination of the ordinary people of that era.

Tiger and Magpie
Tiger and Magpie

Grim Reapers

Jeoseung Saja, the Korean equivalent of the Western Grim Reaper, is a figure from Korean folklore. They are often depicted as pale creatures clad in an all-black hanbok — Western grim reaper, but make it fashion. In Korean mythology, Jeoseung Sajas are underworld messengers tasked with guiding the souls of the deceased to the afterlife.

The name Saja Boys is inspired by Korean folklore, though — instead of guiding souls, they steal them. In a performance for their new song “Your Idol,” the fictional boy band dons the traditional Jeoseung Saja attire. It is also a recurring theme in Korean dramas, featured in series like Goblin, Tomorrow, Black, 49 Days, Hotel Del Luna, and more.

Jeoseung Saja

Fans’ Dedication Through Lightsticks

Okay, fans of other musical acts may have established a loyal fanbase over the years, but there’s nothing quite like K-Pop fans — and we stand by that claim. K-Pop fans are arguably the most loyal and dedicated fandom in the world today. Beyond showing up for their idols, they take pride in their identity as devoted supporters of their favorite acts. And at concerts and live shows, it’s an unspoken rule to never forget your lightstick. Each group or solo artist has a uniquely designed lightstick made specifically for them and their fans. 

Some popular examples include BTS’ ARMY bomb, EXO’s hexagon-shaped lightstick, BLACKPINK’s BI-ping-bong, and TWICE’s Candy bong. In K-Pop Demon Hunters, the lightstick for Saja Boys is a handheld lion head with the group’s name etched on the handle. Huntr/x, on the other hand, opted for a more traditional design. It is inspired by norigae, a traditional Korean accessory symbolizing wealth, femininity, and good fortune. It is a pendant typically worn with a hanbok.

Fans’ Dedication Through Lightsticks

Outdoor Performances

Much like in real life, K-Pop Demon Hunters also features one of every K-Pop fan’s favorite types of live shows: an outdoor performance. In the movie, the demons-in-disguise boy band performs their debut single, “Soda Pop,” on a bustling city street. This kind of live show is appreciated by fans because it breaks away from the usual four-walled stage. It creates a unique atmosphere, allows for closer fan interaction, and is celebrated for its rarity.

Oftentimes, idols do outdoor performances during the early years of their careers. In other scenarios, idols get creative too. For example, Girls’ Generation once performed “Tell Me Your Wish (Genie)” on a rooftop helipad to coincide with their military-inspired concept for their second extended play. The legendary girl group also performed “Gee” on a football field, “Oh” in an ice rink, and “Etude” in a waterpark. What a time. 

Sadly, that type of performance rarely happens anymore (if at all) in today’s K-pop scene. But K-Pop Demon Hunters brought fans back to such a beautiful era. 

Outdoor Performances

Variety Shows

Idols channel their personality beyond their music through a string of variety shows. In K-Pop Demon Hunters, the Saja Boys showcased their competitiveness by taking on the spicy challenge. In the same fictional show, rival groups Saja Boys and Huntr/x interact with each other, much to the amusement of fans.

Most of the time, variety shows highlight our favorite K-Pop idols’ funny side. Some of the fan-favorite shows include Weekly Idol, Busted, Home Alone, Idol House, Men on a Mission, and Hello Baby, among others. 

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Watch K-Pop Demon Hunters on Netflix. For more updates and information, follow Netflix on Instagram.

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Asia/ Vibe/ Pop Culture
'The Fantastic Four: First Steps' Has Us Rooting for Marvel’s First Family
Fantastic Four in suit Photo by Marvel Studios/IMDb

Cue orchestral music, the Marvel Cinematic Universe’s (MCU) long-awaited Fantastic Four reboot has finally arrived. Directed by Matt Shakman, “The Fantastic Four: First Steps” signals a clear pivot from the superhero formulaic structure and opts for a more mature, lore-rich, and character-intensive direction. 

For long-time comic book readers, especially those who are fans of John Byrne’s run or Jonathan Hickman’s multiversal sagas, the film offers rewarding depth, if not almost cinematic perfection.

Fantastic Four
Photo from Instagram/Fantastic Four

From its refusal to go for the overused origin story template to its strategic placement of comic book lore without messing with the pacing, the film knows its audience — and caters to them without holding back. The characters are introduced as established figures, a welcome change that allows their relationships, histories, and newer developments to drive the story forward rather than typical, tedious exposition. 

It’s a storytelling style that the 2025 adaptation of Superman, starring David Corenswet as the eponymous superhero, used as well — and it was just as much a welcome change. After all, while the comic book universe will always welcome newbies into its ranks, a larger portion of these films’ audience will remain to be their most avid fans and readers. The least filmmakers can do, then, is to cater to them by remaining true to the material and giving them the lore they deserve to see on the big screen.

But the film is not without missteps. While it hits many high notes — especially in its treatment of Sue Storm and Shalla-bal — it occasionally stumbles in balancing its ensemble and escalating Galactus as a true existential threat. But first, let’s talk about the plot.

Warning: Spoilers ahead!

Marvel’s First Family

Set in Earth-828, a close copy of Earth-616 (where most of the MCU is set) but with a 60s aesthetic, “The Fantastic Four: First Steps” introduced us to the Fantastic Four team — composed of Reed Richards (Pedro Pascal), Sue Storm (Vanessa Kirby), Johnny Storm (Joseph Quinn), and Ben Grimm (Ebon Moss-Bachrach). 

They’re already entrenched in their roles as this Earth’s protectors, as it’s been years since their space mission that gave them their powers. Practically celebrities, diplomats, and influencers, the Fantastic Four team was in a good place, made even better by news of Sue Storm’s pregnancy.

Fantastic Four
Photo from Instagram/Fantastic Four
Fantastic Four
Photo from Instagram/Fantastic Four

Apart from the baby-proofing that has overtaken the house, Reed Richards has taken it upon himself to “baby-proofthe Earth as well, revealing how he’s taken down several notorious supervillains – a quick nod to their enemies in the comics.

But then the Silver Surfer (Julia Garner), not Norrin Radd but rather Shalla-bal, comes to Earth, announcing the arrival of Galactus (Ralph Ineson), the Devourer of Worlds. Earth-828 is marked for complete annihilation. The Silver Surfer’s eerily calm voice echoes: “I herald his beginning. I herald your end. I herald…Galactus.”

Shalla-Bal
Photo from Website/Marvel Entertainment

As expected, the world looks to the Fantastic Four to save them from their doom. They track down Galactus and end up meeting him, but the fruitless meeting leaves them rushing away as the planet-eating cosmic reveals his only request to spare their Earth: Franklin, Sue and Reed’s unborn child. During their frantic escape, Sue Storm goes into labor and eventually gives birth to Franklin, as they manage to shake off the Silver Surfer who was chasing them.

They return to Earth, a month later in the planet’s timeline, and in a press conference, they confess Galactus’ request to save the planet is their baby, which they refused. In an emotional sequence, the Fantastic Four team does their best to devise a plan to stop Galactus, while public outcry demands they sacrifice Franklin. As tension threatens to boil over, not just outside but also within the family, Sue brings Franklin to the crowd of protesters, assuring them that while she will not be sacrificing Franklin to save the Earth, she is also adamant that she won’t give up the world to save her child.

Reed then devises a plan: a teleportation system that would quite literally teleport the entire planet to another galaxy where Galactus cannot find them. With full faith in the Fantastic Four, the world comes together to build the bridges — which the Silver Surfer then destroys before they could be launched. One last bridge remains in Times Square, but before Shalla-Bal could destroy it, Johnny, who managed to learn her native language, attempts to get her to join their side in destroying Galactus. 

Despite her immense guilt in her role in the end of worlds, the Silver Surfer flees instead, lamenting that there’s no defeating Galactus, only acceptance

Reed Richards and Sue Storm
Photo from Website/IMDb, by Marvel Studios

As a last-ditch effort, with Galactus’ imminent arrival, they use Franklin as bait to lure the cosmic being into their bridge. The city evacuates underground, and despite their trap, Galactus captures Franklin from their home. Refusing to give up in the face of defeat, Sue summons all of her strength in pushing Galactus towards the final bridge as Reed rescues their child, Johnny opens the portal, and The Thing assists Sue. Galactus is then pushed into the portal, but with a few seconds still left, he manages to crawl out, prompting Johnny to sacrifice himself. Before he does, however, Shalla-Ball stops him and pushes Galactus into the portal with her just as it closes. Having used all her power, Sue dies, but is revived by Franklin, a small glimpse into the child’s powers. 

A year later, we see them as a complete family, celebrating another anniversary before being pulled away into another emergency. But not without three men struggling for literally forever to affix the baby seat in the Fantasticar first. 

First Steps, Not Baby Steps

The film succeeds not because it reinvents the wheel, but because it aligns closely with comic book lore while refining it to match today’s cinematic standards. Director Matt Shakman pays close attention to character arcs and lore details that are pulled straight from the comics, earning huge praise from comic book fans and newbies-curious-to-learn-more alike. 

First, we must praise Garner’s hauntingly icy voice and portrayal, bringing a certain gravitas and elegance to a role that could’ve easily been overshadowed by CGI.

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Her subtly layered take on the Silver Surfer delivers a complex villain that deepens not just her own character’s emotional stakes but also others. Her transformation into Galactus’ herald is not just survivalist, but symbolic: an unwilling martyr whose allegiance is conflicted by the time we reach the final act. Fans of the Silver Surfer comics, especially Dan Slott’s philosophical runs, will recognize themes of duty versus identity. Her internal struggle: loyalty and love for her family and the people of Zenn-la versus complicity in mass destruction was well explored. And with her final choice mirroring the storyline in Fantastic Four Vol. 1 #50, where the Surfer betrays Galactus in favor of humanity, comic book fans couldn’t help but pump their fists in the air and cheer out loud.

Then there’s Galactus, the Devourer — modeled closely after the comic book’s original design, not the 2007 gas cloud debacle — adds real weight and another win for fans. His mission is specific: to consume worlds, not out of spite or any real vengeance, but out of survival. In “First Steps,” however, he is intent on consuming Franklin Richards, a clear nod to the child’s canon status as an Omega-level mutant capable of creating multiverses and one of the most powerful beings in the world. Franklin is central to Galactus’ plans for continued — and possibly permanent — survival, given the child’s immense power, but of course, his power is yet to be revealed, and as far as the Fantastic Four is concerned, they will not let any harm befall their child. Valid, honestly. I mean, how were they supposed to know that Franklin is actually destined to survive beyond the end of time?

Although, despite his gargantuan scale and menace, which they deliberately kept hidden in marketing promos for maximum drama (which we can all safely say was a good call), Galactus could’ve been given a bit more time or place in the story to showcase how big of a threat he is, as opposed to just a really massive monster. Despite the team’s collective effort, mostly by Sue, to neutralize him, it still felt like there should have been a bigger struggle, considering he eats planets for a living and predates this universe. Still, the climax kept everyone on the edge of their seats, waiting on bated breath, even though we know MCU’s First Family will pull through. And needless to say, we haven’t seen the last of Galactus yet — so we’re very hopeful in seeing more of his powers in the upcoming installments.

Reed Richards and Sue Storm
Photo from Website/Marvel Entertainment

But before we get to that, let’s talk about the middle act, which spent ample time dissecting the family dynamic. With Franklin’s life hanging in the balance as the world eagerly shouts for his head and the family struggling to find a solution, the tense family scenes brought forth the biggest contrast between our favorite “mom and dad” duo. “First Steps” pulled focus on the often-overlooked importance of Emotional Quotient (EQ) in contrast to the heavy display of Intellectual Quotient (IQ) thrown around, courtesy of the “smartest person alive,” Reed Richards. Sue Storm, who the director notes is the most emotionally intelligent person in the world, has managed to negotiate global peace — a near-impossible task.

And in one particularly conflicting scene, when Reed, for a painful moment, was finding logic in them sacrificing Franklin for the survival of their world — Sue managed to ground everyone’s emotions, turning their fear and anger into a unifying moment that turned public opinion around. Reed’s emotionally stunted, borderline utilitarian logic and Sue’s emotional core balance each other out, while also creating tension-filled moments that is not just drama for drama’s sake, but genuine philosophical arguments worth mulling over: Would you sacrifice your baby for the sake of the world?

Richards Family
Photo from Website/IMDb, by Marvel Studios
Sue Storm and Franklin
Photo from Website/IMDb, by Marvel Studios

In line with this, we must bow down to Sue Storm, whose strength was in full display. The birth sequence in space had us rooting for her, especially when she simultaneously cloaked their ship — talk about multitasking and sheer willpower. But even with her “full power” on display in the final fight scene as she goes toe-to-toe with Galactus to protect her child, we know Sue is capable of much more. The film was supposed to tease this tidbit: how Sue can weaponize her force fields internally, creating microscopic air bubbles inside vital organs, killing a person with “a snap of her finger.” Narratively, we agree that revealing this extent of her power would’ve diminished her emotional sacrifice in the end. It’s a calculated omission, likely saved for future escalation, one we’re so ready to witness. Hello, "Avengers: Doomsday" (which was also hinted at in one of the film’s post-credit scenes). 

We also took note of the film’s visual effects, a far cry from the early 2000s iterations. Reed’s stretching mirrors realistic stretching as opposed to his limbs seemingly growing endlessly, while Sue’s force fields adopt a spectral interference style rather than a cartoonish bubble aesthetic. The film’s takes on space were also pleasantly surprising. Shakman revealed to The Hollywood Reporter that he took inspiration from “Interstellar” and “2001: A Space Odyssey,” and these paid off, especially when you watch the film on IMAX.

But it’s not all perfect. Johnny Storm and Ben Grimm have their moments: Johnny devoting his time to figuring out Shalla-Bal’s origins and her native language to connect with her (and potentially earning an ally), and Ben accepting his form and finding life outside of the group. But they still feel a bit sidelined in comparison with Sue and Reed's character arcs. Hopefully, with a potential love interest for Ben and a more serious side to Johnny both being hinted at in “First Steps,” we’ll see more from them in the future.

Johnny Storm
Photo from Website/Marvel Entertainment
Johnny and Ben
Photo from Website/Marvel Entertainment

Is ‘The Fantastic Four: First Steps’ a Feminist Film?

To answer this, we must answer one question first: “Does it pass the Bechdel Test?

Barely. While the film features multiple female characters: Sue Storm, Shalla-Bal, Lynne Nichols, and Rachel Rozman, meaningful conversations between women remain brief and largely mission-focused.

Sue Storm and Lynne Nichols, the latter being the Chief of Staff of the Future Foundation, share several scenes together, but they’re all too short. You could even say they were simply thrown in there to meet the bare minimum of passing the Bechdel Test.

That said, the film’s thematic emphasis on maternal power (Sue’s maternal power and birth scene as well as Shalla-Bal’s self-sacrifice for her family and planet) and emotional intelligence over cold logic and brute force suggests a feminist undertone. The contrast between Reed’s detached logic and Sue’s empathic leadership is one of the film’s compelling throughlines.

However, despite all this, the film doesn’t fully commit to giving its women characters room to breathe outside of their relational roles that are still rooted in society’s matriarchal expectations of women. There’s only so much you can do with canon material, but we hope future installments could further explore these characters.

Sue Storm
Photo from Website/Marvel Entertainment

Should You Watch It?

For die-hard fans who have read Lee, Byrne, Simonson, Waid, or Hickman, “The Fantastic Four: First Steps” is a gratifying return to form. It’s a carefully crafted homage to Marvel’s oldest superhero team, with modern sensibilities and multiversal ambition. Shakman has delivered a version worthy of their comic legacy, while strong performances from Kirby and Garner elevate it beyond standard superhero fare. 

It isn’t flawless, though. Johnny and Ben deserve more screentime, to be more than glorified backup roles. Although we understand that the film’s central focus is on the core family trio of Reed, Sue, and Franklin, given Galactus’ objective. But in terms of deep lore integration, character authenticity, and cinematic vision, it’s a massive leap forward. Again, we can’t quite forgive 2007 Galactus-gate. 

With “First Steps,” Marvel has laid strong groundwork for both Secret Wars and the Doomsday arc. For that alone, it’s worth the price of admission.

"The Fantastic Four: First Steps" is now showing in a cinema near you. Follow Fantastic Four on Facebook and Instagram. For more updates and information on the Marvel Cinematic Universe, follow Marvel Entertainment on Facebook and Instagram

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Asia/ Vibe/ Pop Culture
6 Books by Asian Authors to Warm Your Soul this Monsoon Season
Rainy Day Reads Photo by Website/ Pexels

Monsoon season has officially rolled in and with it comes the perfect excuse to stay indoors, brew your favorite cup of tea, and cozy up with a good book. 

Rainy days offer the perfect vibe for reads that are light and cozy but still manage to be engaging and immersive. Whether you’re in the mood for something warm and uplifting or looking to laugh, cry, or escape the gloomy weather into some whimsical wonderland, we’ve rounded up some of the latest books written by Asian authors that promise a kind of quiet comfort that feels right at home with the rain. 

The Mystical Mister Kay by Meihan Boey

Published by Epigram Books, 2025

The Mystical Mister Kay by
Photo from Epigram Books/Website

In the third and final book in the “Miss Cassidy” series by Singaporean author Meihan Boey, Victorian tropes blend with Asian monsters as a ghost-seer’s investigation in search of a friend takes a darker turn when he discovers a dead princess, a cult-like fashion house that holds the city in its grip, and a seminary for Asian royals with a secret

This story follows Mr. Kay, who gets entangled with the gods of Ancient Greece and Asia, who are breaking into the mortal world, and is pulled into a mystery spanning continents and mythology. Will he find Miss Cassidy? Or will he die trying?

The 2025 Epigram Books Fiction Prize winner is a fascinating mystery sprinkled with a little bit of fantasy and folklore, creating the perfect escape this monsoon season. 

Immortal by Sue Lynn Tan

Published by Harper Voyager, 2025

Immortal
Photo from Goodreads/Website

Romantasy is without a doubt the hottest mashup genre trend in fiction right now and Sue Lynn Tan’s latest folklore reimagining set in the same world as her “Celestial Kingdom” books (“Daughter of the Moon Goddess” and “The Heart of the Sun Warrior”) is one you shouldn’t miss picking up if you’re a fan of the genre or of Chinese mythology

In this sweeping romantic fantasy between an ambitious ruler and a ruthless God of War, we follow human Liyen, who’s destined to ascend the throne and renew her kingdom’s pledge to serve the immortals who once protected them from a vicious enemy. But when she is poisoned, Liyen’s grandfather steals an enchanted lotus to save her life—a betrayal of the immortal queen, who then commands the God of War to attack Liyen’s kingdom.

The heiress intends to break their bond with the Immortals, and when she ascends to their realm, she tries to uncover secrets she could use to form a dangerous alliance with the God of War himself—all the while trying to ignore this burning attraction between them. 

Sue Lynn Tan weaves an immersive world of gods and mortals brimming with romance and yearning, coupled with heroic stunts and action sequences that leap off the page and keep you on the edge of your seat. 10/10, we love a read with sword-fighting lovers!

Water Moon by Samantha Sotto Yambao

Published by Del Rey Books, 2025

Water Moon
Photo from Goodreads/Website

Filipino author Samantha Sotto Yambao returns with a captivating tale set in Tokyo, Japan where a young woman inherits a pawnshop that trades in memories and regrets. 

Fans of whimsical fantasy stories and Studio Ghibli movies will enjoy her visual storytelling of an epic adventure where the protagonist embarks on a dream-like quest to find a missing artefact with a charming stranger who stumbled upon the pawnshop and is unlike any customer she has ever met before.  

Cozy, magical, and romantic, this read lets you hitchhike on paper cranes through night markets in the clouds, taking you to otherworldly places beyond your wildest imagination. The ideal book if you’re trying to tune out the thunder outside your window. 

The Rainfall Market by You Yeong-Gwang

Translated by Slin Jung | Published by Ace Books, 2023/2025

The Rainfall Market
Photo from Goodreads/Website

What if you were given the chance to change your life? 

In this magical realism story, there is an abandoned house on the outskirts of Rainbow Town that is rumored to grant tickets to those who write and address a letter to it detailing their misfortunes. If you bring this ticket to the house on the first day of the rainy season, you'll be granted entrance into the mysterious Rainfall Market run by dokkaebi vendors (mythical Korean goblins), who sell orbs that offer glimpses of alternative lives you can choose.  

This cozy fantasy by a South Korean author is a soothing and hopeful narrative about self-discovery, family, and appreciating the things you have. For those looking for an uplifting and atmospheric read during the rainy days, this book will surely cheer you up. 

A Forgery of Fate by Elizabeth Lim

Published by Knopf Books for Young Readers, 2025

A Forgery of Fate
Photo from Goodreads/Website

We’re adding another Chinese mythology-inspired book to this list because why not? This Young Adult masterpiece by the bestselling author of “Six Crimson Cranes” and “Spin the Dawn” is a romantic fantasy that takes you down to the mystical depths of the Dragon realm. 

Pitched as “Beauty and the Beast” meets Asian mythology, the story follows Truyan Saigas, a gifted art forger who can paint the future. She crosses paths with the elusive half-dragon lord whom she signs a marriage contract with in exchange for the safety of her family. Little did she know that her mission would involve assisting him in overthrowing the tyrannical Dragon King. 

A book with dragons and a Marriage of Convenience trope? Sounds like a dream! Although it is a romance, this standalone fantasy wonderfully weaves a unique story packed with centuries-old dragons, fascinating sea creatures, and enchanting magic. The author’s prose truly made us feel like we were floating in that watery kingdom. 

Days at the Morisaki Bookshop by Satoshi Yagisawa

Translated by Eric Ozawa | Published by Harper Perennial, 2010/2023

Days at the Morisaki Bookshop
Photo from Goodreads/Website

A book about the healing power of literature, this moving international bestseller comes highly recommended this season, and if you’re stuck in a reading slump. The novel follows a young woman named Takako, who’s looking for a fresh start after she was blindsided by her boyfriend, when he confessed that he’s marrying someone else. She reluctantly accepts her uncle Satoru’s generous offer to live in the small apartment above his secondhand bookshop, located in Tokyo’s used bookstore district, Jimbocho, where Takako spends her days helping out surrounded by stacks of dusty old books. Little did she know that these books would completely change her life. 

Heartfelt, touching, and gentle, “Days at the Morisaki Bookshop” is for the weary souls and for people hoping to rediscover the joys of reading. If you’ve been down in the dumps due to the nonstop rains or simply looking to get back into reading, this novel feels like a pair of arms welcoming you back home.   

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Asia/ Vibe/ Pop Culture
JENNIE Showcases Seoul's Charm with Global Campaign ‘Absolutely in Seoul’
JENNIE Seoul Campaign 1 Photo by Courtesy of Seoul Tourism Organization

Seoul is a city that hardly needs an introduction – but it’s getting a fresh spotlight thanks to global K-Pop icon JENNIE, who’s bringing her signature sophistication and iconic style to its newest tourist campaign.

The Seoul Tourism Organization recently tapped the global superstar as their Honorary Tourism Ambassador for 2025, so there is no better time for the campaign "Absolutely in Seoul," a love letter to the city’s many faces.

Leading the charge is a cinematic short film, DALTOKKI, where JENNIE wanders through iconic spots like Gyeongbokgung Palace, Nodeulseom Island, and the trendy Seongsu-dong district. It depicts a vibrant Seoul through her eyes—dreamy, nostalgic, effortlessly cool.

Then there’s the second video SEOUL CITY, set to the track of the same name from JENNIE’s solo debut album Ruby, which captures the rhythm of the capital and JENNIE’s unmistakable synergy. 

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Beyond the main features, fans will be treated to bite-sized content, including two short-form videos and a sit-down interview where JENNIE shares her personal connection to the city she calls home. 

There will also be online events: a buzzworthy “digital goods” drop is in the works, offering limited-edition posters of JENNIE paired with stunning cosmic backdrops of Seoul. 

And as a visual treat, the campaign will be splashed across billboards in major global cities — including the U.S. and Australia—and broadcast via international channels like NBCUniversal, amplifying Seoul’s charm to audiences from Asia to Europe.

The teaser has just dropped, and the full campaign will be rolling out soon on Seoul's official tourism YouTube channel and other social media platforms.

Consider this your official invitation to fall in love with Seoul, with Jennie or through her eyes, and all the above.  

Watch the teaser now here

For more information, visit Seoul Tourism Organization on their website, Instagram, Facebook and X (formerly known as Twitter). 

For more updates, visit JENNIE on her website, Instagram and X (formerly known as Twitter). 

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Asia/ The List/ What's On
ASEAN Film Festival 2025 to Spotlight Regional Stories and Global Links
AFF 2025 Photo by ASEAN Film Festival

Now in its third year, the ASEAN Film Festival (AFF 2025) will be launching this August with over 20 acclaimed films from various countries in the region and beyond!

Organized by the Hong Kong-ASEAN Foundation, the ASEAN Film Festival is a nonprofit initiative to promote a deeper understanding and appreciation of culture through the art of storytelling through films. This year, the festival aims to broaden cultural horizons by showcasing works from four Belt and Road countries, namely Egypt, Hungary, Kazakhstan, and Turkey. 

Additionally, the filmmakers and directors from around ten highlighted films will take part in special sharing sessions with local youth and ASEAN students in Hong Kong, enriching the viewing experience and enhancing their understanding of different countries. 

Running from Aug. 7 to 31, AFF 2025 will feature a selection of films that will provide Hong Kong audiences with a mix of genres, from heartwarming comedies, thrilling mysteries, and inspiring dramas. The festival aims to encourage the younger generation to appreciate the rich and diverse cinematic works from ASEAN and Belt and Road countries, as well as explore and understand the cultural heritage of these nations. 

Delegates
From left: Nicholas Ho Lik-Chi, Commissioner for Belt and Road of the Commerce and Economic Development Bureau of the HKSAR Government; Ammala Saenchonghack, Consul-General of Laos in Hong Kong; Ong Siew Gay, Consul-General of Singapore in Hong Kong; Le Duc Hanh, Consul-General of Vietnam in Hong Kong; Ranida Chamchalerm, Acting Consul-General of Thailand in Hong Kong; Nur'Amirah Mohamad, Acting Consul-General of Malaysia in Hong Kong; Romulo Victor M. Israel Jr., Consul-General of the Philippines in Hong Kong; Kerim Sercan Evcin, Consul-General of Türkiye in Hong Kong; Charles Chia, CEO of Hong Kong-ASEAN Foundation | Photo from ASEAN Film Festival

Films serve as a cultural medium that transcends geographical boundaries, conveying diverse stories with a shared emotional bond. This year, we are truly honored to continue presenting exciting films from the ten ASEAN countries to our audiences in Hong Kong, and for the first time, to feature works from four Belt and Road countries. Their participation enriches the festival, sparking new exchanges and creative connections across borders. This further highlights Hong Kong’s unique charm as a cultural hub, and reinforces the city’s vital role as a ‘super connector’ and ‘super value-adder’ between Mainland China and the international community,” said Daryl Ng, Chairman of Hong Kong-ASEAN Foundation

AFF 2025 will be offering a month of free screenings at multiple venues across Hong Kong, along with post-screening discussions featuring filmmakers. Some of these sessions will also include local film industry professionals, in collaboration with the Cultural and Creative Industries Development Agency, to encourage meaningful cross-regional dialogue and creative exchange. 

Among this year’s lineup are award-winning blockbusters such as “Ah Boys to Men 3: Frogmen” (Singapore), which set a record for Singapore’s opening week box office, and the 4K restored version of Thailand’s classic hit “My Girl.” Audiences can all look forward to emotional features like "Falling in Love Like in Movies” (Indonesia), “Nuansang: The Heart of Teacher” (Laos), and “If My Lover Were a Flower”(Myanmar). 

Movie clip
Falling in Love Like in Movies | Photo from ASEAN Film Festival
Horse
Champion | Photo from ASEAN Film Festival

The festival also highlights the autobiographical film, “Champion” (Turkey), which is an epic tale of love, sacrifice, betrayal, and redemption, “Samsara” (Indonesia), and ‘Tomiris’ (Kazakhstan), which tells a story about female leadership and courage. 

AFF 2025 will also be featuring two cross-country collaborations: “Out of the Nest” (Thailand and China) and “Our Blossom” (Hungary and Vietnam), which showcase the creative synergy between regions, celebrating the universal language of film. 

You can now register for free entry tickets, available on a first-come, first-served basis on the website. You can also view the full details of the featured films and screening schedules here.  

AFF 2025 is a collaborative endeavor involving the Hong Kong-ASEAN Foundation, the Consulates -General of the 14 countries in Hong Kong, and various partners across multiple sectors. Co-presenters include the Cultural and Creative Industries Development Agency, M+ and Asia Society Hong Kong Center. Supporting organizations comprise the Belt and Road Office of the Commerce and Economic Development Bureau, the Financial Services Development Council, the Hong Kong Trade Development Council, InvestHK, Our Hong Kong Foundation, and various chambers and associations 

For updates, follow the Hong Kong-ASEAN Foundation on FacebookInstagram, and YouTube.

 

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Asia/ Vibe/ Pop Culture
‘Superman’ 2025 Review: Brains vs Brawns, Humor, and One Very Good Dog
Superman Photo by Warner Bros. Pictures/Website

DC Studio’s summer blockbuster just hit theaters earlier this month and has since been receiving soaring reviews despite its shift from the usually brooding films from the franchise. It just goes to show that perhaps the secret to a great superhero film is to give a little bit more color. 

More than just a reboot, James Gunn’s Supermanfeatures a complete tonal shift, a philosophical face-off, and a scene-stealing superdog. This vibrant reimagining follows the iconic superhero as he faces off against a calculating tech mogul in a battle that goes beyond fists and into ideals. While the core of the story mainly presents the classic clash between strengths and smarts, it’s also supplemented by a story that revolves around humanity through engaging characters, a relevant conflict shaped by rapidly advancing technologies, and relationship dynamics packed with humor and heart. 

Both light-hearted and action-packed, this new “Superman” starring David Corenswet may not be the hero we’ve all come to know, but the film’s fresh take on this iconic comic book character surprisingly works. Here’s why.  

Warning: spoilers ahead!

James Gunn Explores the True Power of a Hero

In every superhero film, there’s a hero and a villain. Personally, “Superman” was one of those superheroes who was hard to kind of empathize with — not because he was unlikeable, but because he was too invincible. It was hard to pit any villain against this tall, dark, and handsome alien when he literally has one flaw — one that doesn’t even exist on this planet.  

But what happens when technology makes the impossible possible? The answer is shown in the opening of the film when our protagonist crashes into the snowy arctic terrain, bloodied and obviously defeated. From that very first scene, our attentions were captured. This wasn’t your regular Superman, or rather, this might be the most regular Superman there ever was and that's not necessarily a bad thing

The story follows Superman (David Corenswet), who has already been established as Earth’s hero for over three years, as he battles with Lex Luthor (Nicholas Hoult), an ordinary man without any superpowers but boasts unparalleled intelligence, vast wealth, and a tech empire with all the resources he needs to defeat metahumans like Superman, create his own, and even invent portals to new worlds, which he calls a Pocket Universe. 

In the film, Superman intervenes in a conflict between Boravia and Jarhanpur, which saves countless lives but triggers political backlash. Additionally, Luthor also unleashes a robot-like entity known as Ultraman, who seems to be at par with the hero’s strengths and can anticipate his attacks, which led to his downfall in the first part of the movie. After being healed in the Fortress of Solitude with the help of his superdog, Krypto, Superman returns as Clark Kent to the Daily Planet, while Luthor breaks into his icy fortress and retrieves the message from his Kryptonian parents that suggests Kal-El (Superman’s birth name) was meant to conquer Earth rather than save it — a message the hero didn’t know as he only heard the first half of the video since it was supposedly damaged on its way to Earth. Luthor exposes the message, which turns public opinion sharply against the hero. 

Lex Luthor
Photo from Website/Warner Bros. Pictures
Justice Gang
Photo from Website/Warner Bros. Pictures

The succeeding events of the film revolve around Clark’s struggle to reconcile his alien heritage with his human upbringing, a fresh take on the hero’s internal psyche. One of our favorite parts of this film is how well the story humanizes Superman, showing us that one’s identity isn’t solely based on one’s origins but also in the values they adopt. Actor David Corenswet was able to deliver a fantastic performance as he gave the mighty hero a deep earnestness and relatable vulnerability. There were comments online that said he seemed the most “approachable” among the actors who played Superman, and we couldn’t agree more. He definitely made the character more grounded, like he truly grew up on Earth, just like any other human on the planet.  

In the climactic battle, Superman confronts Luthor, who has been orchestrating a great plan to turn everyone against him and kill him, consumed by his envy of the hero. We especially liked his dramatic monologue where he says, “His [Superman] strength illuminates how weak we really are… My envy is power.” We believe these words show how strong feelings, such as envy, can shape monsters.  

Nicholas Hoult’s performance was commendable. We loved his portrayal of this supervillain who is both evil and impressive, and how the story utilized his strength to create a new weakness for the hero one that went beyond Kryptonite. With the tech advancements, Luthor was able to create metahumans strong enough to challenge and defeat Superman. We saw this in how Metamorpho (Anthony Carrigan) can transmute his body into Kryptonite, rendering the hero powerless while imprisoned. A smart idea, as expected from a villainous genius, and raises a question: can brains really beat brawns?

Some reviews have mentioned that this Superman has made the hero “soft,” but we think otherwise. It was only that his strength amplified in areas outside of his physical might. This can be seen through his companions, such as Lois Lane (Rachel Brosnahan), who had always been a damsel in distress in the franchise, now played a more active role in saving the day when she went looking for Superman while he was imprisoned in a Pocket Universe. 

The Justice Gang composed of Mister Terrific (Edi Gathegi), Green Lantern (Nathan Fillion), and Hawkgirl (Isabela Merced), may seem downright funny but more than providing comic relief in between the action, they showed us that the relationships you make — the true friends you have can help defeat your battles, which in a way also makes you stronger. It was a heartfelt scene how the Justice Gang took over the battle on the Boravian border while Superman took care of the massive rift tearing the city apart. For a character known for working alone and being invincible, it’s nice seeing him being part of a team. 

Let’s also not forget Krypto, the adopted superdog, who stole the hearts of audiences with his playful yet heroic acts, proving that a dog is truly a man’s best friend — and hero. 

Another notable scene was Lois and Clark’s talk at her apartment as they argued over his actions in interfering with a foreign country’s battles. In an interview with Josh Horowitz, James Gunn pointed out that this 12-minute scene had remained unchanged from the first draft to the final cut. Having long conversations usually stumps an action film’s pacing, but we believe this scene did more good than damage, as it showed us that Superman is just like us, that he can get frustrated and make reckless decisions. The director has named it one of his favorite scenes, and dare we say it was also one of ours. It's proof that conversations that are positioned well in an action-packed film can be a powerful tool in further deepening audiences’ understanding of characters, including their beliefs, behavior, and struggles.  

And speaking of Lois and Clark, Rachel and David shared a very palpable chemistry. Even though they didn’t have as much screen time together, the scenes they were in made up for it and more.

Krypto and Superman
Photo from Website/Warner Bros. Pictures
Clark and Lois
Photo from Website/Warner Bros. Pictures

It also had interesting music, which gave off vibes from other lighthearted superhero films like Marvel’s “Guardians of the Galaxy” and “Thor: Love and Thunder.” The punk-rock tunes definitely gave it a fun edge. Not much going on in the costume department, but we do appreciate the finer details in Superman’s suit, and how it looks much better than the plain blue and red tights.

Despite its strong conflict and characters, we do believe that it still had some pacing issues due to the multiple subplots and many characters, which were sometimes disorienting. It distracted us from the actual plotline, hoping to find the reason why and how they fit into the bigger picture. Despite this, the script was able to maintain momentum and reached the climax with a good bang — and by bang, we mean a good fight that blends both spectacle and emotional resonance. 

Final Verdict

Fresh, heartfelt, and action-packed, “Superman delivered impressive visuals that we all expected from a superhero film while still being shaped by its deeply emotional take on the hero’s greatest strength: being human

Although the CGI and action sequences feel recycled from other superhero films, as they were things we have seen before, the movie makes up for its story, character development, and impressive casting. This “Superman” film is definitely a memorable one in the franchise, having given it a new look and aura brimming with heart, excellent world-building, and bright comic-book energy that made it stand out from DC’s dark releases. This is an era of superhero films we totally support, and we’d love to see more of it in the future!

If you haven’t seen this on the big screen yet, you’re missing out. “Superman” is now showing in a cinema near you!

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Follow Superman on Facebook and Instagram or stay tuned on Warner Bros. Entertainment on Facebook, X (Formerly Twitter), TikTok, and Instagram for more jam-packed films coming your way. 

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Asia/ Vibe/ Pop Culture
TWICE’s 'This Is For' is an Empowering Record Showcasing Maturity and Love
20250717 TWICE Photo by JYP Entertainment/Website

“This is for all my ladies who don’t get hyped enough…” It truly was — for all the ladies.  

South Korean girl group TWICE is welcoming their 10th year powerfully, and still utterly full of love. Their fourth studio album, “This Is For,” is a confident and empowering declaration — solidifying their evolved and matured sound, while doubling down on their love for their fans (and for themselves) across a 14-track run. 

Released four years after “Formula of Love: O+T=<3” and its lead single “Scientist,” “This Is For” stands as a clear marker of their growth: not just in music, but in message and emotion. More than anything, the album feels like a gift; a celebration of TWICE’s growth as artists. 

Their earlier records may have played on crushes, first loves, and chemistry, but “This Is For” leans into maturity, female empowerment, and romantic frustrations. Here, they are embracing their womanhood gracefully and unapologetically. 

Underneath all the glitter, synths, and glamour, TWICE is now done proving their worth to everyone — they’re just being who they are: artists, women, and icons that perform because they love it.

Known for their stunning visuals, polished choreography, and “no-skip” discography, TWICE has always flawlessly delivered excellence with every era. But “This Is For” pushes past all that. This album is their most mature work yet, honoring themselves and who they are becoming in the name of love. 

Let’s take a deep dive into the album’s 14 tracks and see how each track represents their growth as artists and as women in the industry. 

The First Listen: “This Is For”

The nine members of TWICE in matching, blue outfits
Photo from X/TWICE

The album is made up of 14 tracks, mostly in English, with some songs weaving in Korean lyrics for added depth. From soaring anthems to heartfelt slow burns, from electro-pop highs to smooth R&B grooves, each track reveals a different layer of TWICE’s evolving artistry. Genre-wise, the album smoothly ties in dance-pop and contemporary R&B, with UK garage-filled rhythms and nostalgic calls back to Y2K beats

FOUR” kicks off the album with an invitation: “Get ready for the ride.” It’s an energetic, synth-filled opener that sets the tone for the album musically, inviting those listening to join in the party. With a catchy melody and slick production, the track transitions smoothly into the title track.

THIS IS FOR” might be TWICE’s shortest title track to date, only having 2:11 minutes, but it hits harder than most. An empowering anthem right from the beginning, the song is less about the length and more about the message — tight verses, a high-energy chorus, and confident lyrics. The song is both a love letter and a celebration of identity — and TWICE made sure to get their message heard, line by line. 

The vibe slows down to sleek synth-pop and R&B pop rhythms with “OPTIONS,” still echoing the confidence from the previous track. TWICE’s cool girl persona is on full display in the track, with the girls singing about making choices and proudly declaring their worth. The song is modern and effortlessly cool, oozing with subtle attitude and self-assurance.

TWICE’s power crescendos with “MARS” — the song blends ethereal synth-pop with R&B, with lyrics painting a picture of an otherworldly kind of love. The chorus begins with Mina and Tzuyu’s breathy vocals and later escalates to a powerful post-chorus by Jihyo and Nayeon. It’s the kind of song that’ll have you gasping right in the middle of listening to it; it’s just a good song to belt out. 

RIGHT HAND GIRL” is sassy, cheeky, and downright cool, channeling Y2K R&B pop with TWICE’s own flavor. The lyrics are flirty, somewhat suggestive, and are the words of a self-assured woman who knows what she wants — and gets it. The song’s production is clean, smooth, and catchy, and gives TWICE a chance to play around with their low-register vocals and raps. 

The nine members of TWICE in one of their group teaser photos
Photo from X/TWICE

PEACH GELATO” feels like a grown-up nod to TWICE’s classic bubblegum pop sound — sweet, playful, with just a hint of retro city pop. It’s girly in the best way: light, fizzy, and effortlessly romantic. With lyrics capturing that “love at first sight on the dance floor” kind of high, and playful guitar riffs that suit their vocals perfectly, this track is easy to love and enjoy. It’s the kind of song you’ll want on your road trip playlist, like the wind is blowing through your hair. 

HI HELLO” leans more into a mellow synth-pop groove, riding on steady beats that keep it grounded. Lyrically, it explores the messiness of mixed signals and the limbo of where you stand in a relationship. While it may not stay on your radar on the first listen, it can sort of creep up on you after you listen to it for a while — just like some of their past B-sides. It’s one of the slow songs in their album, but it still fits their overall vibe. 

BATTITUDE,” is the album’s first unit track, featuring Nayeon, Jeongyeon, Momo, and Mina. The song is bass-heavy and bold, channeling early 2000s swagger, dripping with edge and charisma. Think “Hollaback Girl” energy, but with TWICE’s flavor. It’s a girl crush anthem, with the girls declaring themselves as “baddies with attitude.” It’s loud, confident, and oh so addictive, and is a fresh take on TWICE’s femme baddie persona that they’ve been hinting at with their past releases. 

DAT AHH DAT OOH,” featuring members Sana, Jihyo, Dahyun, Chaeyoung, and Tzuyu, gives a similar vibe to “BATTITUDE,” but with a groovier vibe and even more swagger. It radiates the girl group’s bold confidence, while subtly paying homage to their debut track “Like OOH-AHH.” It’s also a nostalgic listen, giving off early 2000s but hotter, punchier, and still unapologetically TWICE. 

LET LOVE GO,” featuring Jeongyeon, Momo, Sana, and Tzuyu, is a reflective mid-tempo R&B pop track that carries emotional weight. It’s a powerful and honest ballad about the strength of walking away from love and becoming stronger from it. Each member is given space to shine in this track, adding to the tenderness of its message and mood.

G.O.A.T.,” featuring Mina, Dahyun, and Chaeyoung, is the anthem that we expected from the first listen — but with a twist. With lyrics dedicated to drive, grit, and determination, the song is accompanied by aggressive raps and hard-hitting beats, owning up to their declaration of being the “Greatest of All Time.” Underneath all that energy, the track also feels like a reflection of TWICE’s quiet determination over the years — the kind that’s pushed them to go above and beyond the industry’s expectation of them time and time again. It may not be as loud as we thought, but their message shows. 

TALK” may just be TWICE’s most mature-sounding song yet, with Nayeon and Jihyo taking the reins. It’s a sultry R&B pop slow pop, with a hint of lo-fi and alt-leaning beats, without being overly done. Lyrically, it’s about the raw desire to communicate, to open up, and build trust. There’s passion laced in every note, and TWICE’s vocal powerhouses deliver it smoothly and with pure excellence. It’s moody, smooth, and mature, and the perfect closer to the album’s unit tracks — a clear marker of how much these women have grown over the years. 

TWICE’s energy lulls into a soft, heartfelt ballad with “SEESAW,” with lyrics using the playground staple as a metaphor for the ups and downs of an imbalanced relationship. It’s a reflective slow burn anchored in alt-R&B and smooth synth beats, tenderly depicting the vulnerabilities of a love that’s no longer in sync. The track may be one of the softer ones in the album, but it’s as emotionally resonant as the others. 

The album closes with “HEARTBREAK AVENUE,” perfectly capturing the feelings of being tired, confused, and torn between wanting more from a relationship that’s only filled with disappointment. Another track with smooth R&B pop, the song is the perfect song to walk to while admiring the mesmerizing city lights on a slow night. The girl group’s voices carry the emotion in the song, allowing every listener to feel their ache and sadness. It’s weird to hear the album end on a bittersweet note, but it nevertheless pulls the threads of TWICE’s themes of growth, womanhood, and emotional honesty with quiet strength. 

The nine members of TWICE for "This Is For"
Photo from Website/JYP Entertainment

Final Verdict

The listening experience of “This Is For” was nothing short of gratifying, and TWICE definitely succeeded in releasing an album that encapsulates their growth and strength as artists and as women in an evolving industry. Their album confidently showcased their group’s synergy and the reason for their longevity under the spotlight. 

It also highlighted how the girl group is unafraid of exploring sounds outside of their usual roster. While TWICE is known for their vibrant, upbeat sound, “This Is Forshows their willingness to expand, experiment, and evolve, while still being grounded in who they are.

The entire album was well-produced, especially with the number of renowned producers and artists credited under it. However, we do wish that the TWICE members had some participation in its creation — it would have felt like a better way to enter their 10th year in the industry with tracks that they themselves have produced. 

Apart from that, TWICE’s fourth studio album is still a stellar record in our eyes. It truly is an album that deserves to be hyped, especially for ONCEs that have grown up together with them. 

“This Is For” is out now on all digital platforms worldwide via JYP Entertainment and Republic Records. 

A deluxe version of the album was also released, now including an “extended” version of the title track and “Takedown” from Netflix’s “K-Pop Demon Hunters” soundtrack, performed by Jeongyeon, Jihyo, and Chaeyoung. 

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Asia/ The List/ Nightlife
Sprite Beach Fest Was the Ultimate Summer Party You Shouldn't Have Missed
Sprite Beach Fest Photo by Sprite

There are music festivals, and then there’s Sprite Beach Fest — a free, open-to-all, beachfront mega-party that pulled in an estimated crowd of 70,000 and left zero doubts about Coca-Cola knowing exactly what the Gen Zs need. Held in one of Vietnam’s rising destinations, Da Nang, Sprite Beach Fest was more than just a summer celebration — a promise from Sprite that they are glad to deliver every year. The type of celebration that leaves your skin tanned just right after enjoying the beach, your throat sore from singing, your camera roll blessed with endless videos of your favorite artists, and your shoes full of sand. In other words, an unforgettable experience.

First off, the lineup was stacked with Vietnam’s hottest artists, and the event venue had to match that. They chose My Khe Beach, and the vibes were immaculate.

Water cannons blasted over thousands of screaming fans during the initial DJ sets. But this wasn’t just some influencer bait or brand marketing overdrive. Sprite Beach Fest had real substance because that crowd? You can’t fake that energy, no matter how many cute activities, free products, or interactive installations you wave at them.

Sprite Beach Fest
Courtesy of Sprite

Vietnam was the perfect crowd. Respectful, hyped, and straight-up energetic. 

People came from all over the country and began lining up the night before. By the time the show was about to start, the energy was so electric that it was literally spilling onto the sidewalks. Yet, no chaos, no pushing, no bad energy — just people sharing in each other’s joy and infecting each other with happiness. It was the kind of space where you could scream your lungs out and still feel like you were in a safe, welcoming space. Fortunately, even as the crowd eventually had the local authorities rerouting traffic due to their sheer volume, everything still went off without a hitch.

Coca-Cola’s decision to host festivals and events like Sprite Beach Fest isn’t just clever marketing — it’s a genuine read of what youth culture in Asia is craving right now. And they’re ready to deliver on the high-energy, music-forward, community-centric gatherings that favor authenticity over aesthetic and vibes over manufacturing viral moments.

Sprite Beach Fest
Courtesy of Sprite

The Beat Asia witnessed these gatherings first-hand. 

From last year’s Coke Studio Fandom Concert in Manila to the Sprite Beach Fest in Da Nang, here’s why Coca-Cola events are about more than just chilled drinks- and why you should be at the next one.

Taking Summer to a Whole New Level

Sprite Beach Fest
Courtesy of Sprite

Sprite Beach Fest was every bit as loud as possible — and it was just what we needed to cap off the week. Da Nang, while an overall chill city, was ready for a different kind of chill: one that matched the summer heat, local vibe, and beats that you can’t ignore. 

Sprite set up a giant 20-foot inflatable slide that had people landing in a pool of plastic balls, “soda dispensershowers, a slip-and-slide and see-saw, and a temperature display that said out loud what everybody was feeling: it was hot alright. Thankfully, Sprite also set up a drinks booth to keep the crowd cool as the energy grew hotter.

Sprite Beach Fest
Courtesy of Sprite
Sprite Beach Fest
Courtesy of Sprite

Then there was the stage. It’s like pairing Waterbomb Festival’s aquatic chaos with the aesthetic and effects of Rolling Loud

We’re talking water cannons, pyrotechnics, massive LED screens (aside from the main stage, they also made sure the crowd was well served by placing standalone LED screens in other parts of the venue), and giant speakers that made sure you could hear every note from the artists. Sprite Beach Fest’s organizers weren’t playing safe — clearly, go big or go home was Sprite’s directive. And they succeeded.

Sprite Beach Fest
Courtesy of Sprite

Artists Brought the Heat and Immense Coolness

Sprite Beach Fest’s lineup was curated to bring the hottest Vietnamese artists all on one stage, engineered to ignite a crowd that was eager to match their spirit. Each artist brought their signature style and character, matched perfectly with Sprite’s effortlessly cool branding, and conversed with the crowd through their songs. 

Whether you’re a longtime fan or hearing these acts for the first time, everyone was easily swept up in the vibrant energy of the beach fest.

HURRYKNG was the spark that set Sprite Beach Fest on fire. His energy hit just like the first carbonated sip of a freshly opened can of Sprite. He burst onto the stage with a charisma that needed no translation, launching straight into hits like "Một Công Đôi Việc," "Chưa Phải Là Yêu," and "AIRPLANE MODE." 

The crowd immediately locked in and took part in this masterclass in hype-building. HURRYKNG delivered an opening act that raised the bar high — fortunately, however, the rest of the lineup was ready to meet him there.

Sprite Beach Fest HURRYKNG
Courtesy of Sprite
Sprite Beach Fest HURRYKNG
Courtesy of Sprite

Next came JSOL, whose stage presence seemed like lightning in a bottle. His set didn’t just entertain, it electrified the audience. Songs like "LOVE SAND" and "NGÁO NGƠ" kept everyone’s energy up as he turned the heat to an 11 on a scale of 10. The confidence, swagger, and vocals hit hard — JSOL made sure his time was something the crowd will remember.

Then came LOW G, stepping in like the calm before a storm. But make no mistake, he didn’t dial down the energy — he just brought a refined version that had the crowd nodding to every beat. His laid-back presence gave way to explosive moments in "An Thần," "Simp Gái 808 (Maiki Remix)," and "HOP ON DA SHOW." The beats were unrelenting but controlled, and the crowd fed off his chill intensity. Sprite is chill, but LOW G is cooler.

Sprite Beach Fest JSOL
Courtesy of Sprite
Sprite Beach Fest LOW G
Courtesy of Sprite

When RHYDER took the stage, things escalated fast. It wasn’t just a performance; it was another lesson in crowd participation. He commanded the crowd with ease, and the audience was eager to respond. Whether waving their foam sticks or chanting after RHYDER, there was an instant connection between him and his fans that you can’t script.

But if the night needed a finale to match its fever pitch, Duơng Domic more than delivered. His set was truly unforgettable. Every hit, from "A đến Ă" to "Yêu Em 2 Ngày" and "Mất Kết Nối," felt like it was made for a moment like this. It didn’t matter if you knew the lyrics or not. The crowd became onevibing, jumping, waving, and singing like there’s no tomorrow. You could almost feel everyone taking a mental snapshot to keep this moment locked in their minds forever.

Sprite Beach Fest LOW G
Courtesy of Sprite
Sprite Beach Fest Duong Domic
Courtesy of Sprite

What Makes Sprite Beach Fest Hit Different?

To understand the soul of Sprite Beach Fest, The Beat Asia spoke to the man in charge. Tin Le, Coca-Cola’s Head of Marketing Vietnam and Cambodia, offered insight into why Sprite doesn’t just host events, they create cultural experiences.

“Vietnam is a country with very long coastlines, so every year, as a summer promise, we want to bring the Sprite activations throughout the country along these areas,” he explained. 

This has been a promise we have kept for the consumers for three years now, that we celebrate one of the biggest summer occasions on the beach with our consumers in Da Nang.

For Coca-Cola, Sprite isn’t just a drink; it’s a rallying cry. “Heat Happens, Stay Coolisn’t just about the temperature. It’s about attitude. “It’s about encouraging people to come out and play. Don’t let the heat block the way…or heated moments bring you down,” he shared. That ethos — pushing past obstacles with high spirits — is something that Sprite stands for.

Sprite Beach Fest
Courtesy of Sprite

“So if you want to do something, go ahead and do it. If you want to have fun in the summer heat, or if you like your spicy food, go ahead and enjoy it. Sprite will accompany [you through] all that.”

Music, naturally, fits that message. “Music is the biggest passion point of [the] Vietnamese [people]. But not just the Vietnamese, ASP (Asia-Pacific) consumers and the global consumers as well,” Tin said. 

And it’s not just any music. “If you go through the whole lineup of all the [artists] we have chosen for our concerts, they're all cool singers reflecting [the spirit of our consumers].” 

He added, “The Gen Z consumers, they like to stay cool against whatever challenges are thrown at them. That very positive attitude against all kinds of heated moments…that is something that makes our music connect with them.”

Sprite Beach Fest
Courtesy of Sprite

Why You Should Attend the Next Coca-Cola Event

Sprite Beach Fest is just one of Coca-Cola’s many events around the globe, following an evolving blueprint for brand-led entertainment that doesn’t feel like a giant advertisement (despite the huge installations screaming their brand). The plan is simple.

Be where the people are. Celebrate what they care about. Don’t interrupt culture; contribute to it.

Coca-Cola has been testing this across Asia, and the results speak volumes. 

In the Philippines, the Coke Studio: Ultimate Fandom Concert last 2024 turned heads, broke hearts (in a good way), and also lit up the SM Mall of Asia Arena. With a diverse lineup that included NewJeans, ALAMAT, Kyle Echarri, Illest Morena, and Nik Makino, the event tapped into K-Pop stans, P-Pop loyalists, and all-around music lovers who wanted to partake in a night to remember. And Coke gave it to them.

But Sprite Beach Fest isn’t the end. For one, Coke Studio Season 9 is coming soon on Sept. 5, 2025! No details yet on the lineup, but their Instagram post suggests following Coca-Cola's official partners (Jollibee, 7-Eleven, Grab, and Lazada) to find out how you can grab tickets to one of the hottest music festivals in the Philippines.

Following Coke Studio is another major festival in Japan, Coca-Cola X Fes. 2025, which is scheduled for Oct. 11 to 12, 2025 at the Saitama Super Arena, Japan. The lineup, needless to say, is a dream: XG, Creepy Nuts, &TEAM, Camilo, ano, and Natori were recently confirmed to join the festival. Check out their website to find out how to win exclusive Coca-Cola merchandise or tickets to Coca-Cola X Fes. 2025.

Coke Studio Season 9
Photo from Instagram/Coca Cola Philippines
Coca-Cola X Fes. 2025
Photo from Website/Coca Cola Japan

It’s clear, though, that Coca-Cola isn’t just reacting to youth culture; they’re helping to shape it. 

Given that “Coke” is reportedly the 2nd most recognized word in the world, just behind “okay,” it’s no wonder that they’re in tune with pop culture — even with every new generation being born. Whether it’s on a Vietnamese beach, Manila arena, or Japanese stadium, their activations are less about visibility and more about credibility

Have you ever wondered why Red Bull hosts so many extreme sports events worldwide? This is why.

Sprite Beach Fest proves that the future of brand engagement isn’t about gimmicks. It’s about genuine connection. And Coca-Cola, in all its fizzy, carbonated genius, seems to have cracked the code. For us, though, we still haven’t moved on from the Da Nang fest, which is another way of saying, we will block off our calendars the moment they announce the next Coke happening — and we’ll be there again, ready to sing our lungs out.

Check out their website for more information. Follow Sprite on Instagram and Coca-Cola on Instagram

Sprite Beach Fest
Courtesy of Sprite

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