Staying true to its mission of amplifying Filipino voices, Spotify debuts RADAR Creators Philippines, a new initiative spotlighting fresh local voices who are reshaping the local podcast landscape.
RADAR Creators is Spotify’s global program supporting emerging audio and video talent, expanding on the success of RADAR for Artists. With the Philippines among Spotify’s top five markets in Asia-Pacific and local video podcasting growing by nearly 65% annually, the program strengthens the platform’s support for the country’s vibrant podcast community. Through editorial promotion, marketing support, and mentorship, RADAR Creators helps Filipino creators reach wider audiences and foster deeper connections with listeners.
“Filipino creators are pushing the boundaries of podcasting, using audio and video to tell stories that are real, relatable, and uniquely theirs,” said Carl Zuzarte, Head of Studios at Spotify Southeast Asia. “Through RADAR Creators, we’re amplifying the voices of emerging Filipino audio talent, giving them the platform and support to shape Filipino storytelling.”
The inaugural RADAR Creators Philippines Class of 2025 features a diverse lineup of voices from established names exploring new storytelling frontiers to digital-native creators redefining expression and community.
This year’s class included Kuya Kim Atienza’s Ano Ba Talaga? With Kuya Kim, singer-actress Karylle Tatlonghari-Yuzon’s K’s Drama, Chariz Solomon and Buboy Villar’s Your Honor, Sophie Prime’s DAGOK TIME!, and Yani Villarosa’s yani’s room. Together, they showcase the many sides of Filipino storytelling and reflect how podcasting in the country continues to evolve — authentic, creative, and distinctly local.
“I’ve always loved expressing myself — whether through television, digital, or podcasting — and this program is another way to keep doing that,” said Kuya Kim Atienza. “I’m proud to represent Filipino storytellers who are making an impact both locally and globally.”
“As part of Spotify’s RADAR Creators program, I’m proud to represent Pinoy creativity and the way our generation blends humor, authenticity, and digital storytelling,” added Sophie Prime. “I’m excited to bring that bold and uniquely Filipino Gen Z energy to the global stage.”
Learn more about the voices shaping Filipino conversations on the RADAR Creators Philippines playlist on Spotify.
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