The American sportswear giant Nike is stepping into the world of home fitness with its new subsidiary, Nike Strength. This move aims to provide premium Nike-branded home gym equipment to enhance the fitness journey of individuals and athletes of all conditions, expanding Nike's portfolio beyond sportswear and sneakers.
Nike Strength offers a range of Nike branded gym essentials designed to cater to the needs of fitness enthusiasts.
The product range includes pairs of dumbbells up to 100lbs, individual kettlebells up to 88lbs, barbells weighing 15kg and 20kg, bumper plates in multiple colors ranging from 10 to 45lbs, change plates sold in pairs in increments from 1.25 to 10 pounds, and two options for squat racks and a squat cage. There will also be a fresh line of fitness attire tailored especially for resistance and weight training, slated for a future release.
One notable feature of the Nike Strength collection is the rubber bumper plates, made using Nike's eco-friendly Nike Grind rubber, which is derived from recycled materials.
The Nike Strength range is now available for online purchase, click here.
